Proceeding National Conference Business, Management, and Accounting (NCBMA)

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Home > Archives > 5th National Conference Business, Management, and Accounting

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Table of Contents

Articles

ANALISIS PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP KEPUASAN PENUMPANG KAPAL LAUT SERTA DAMPAKNYA TERHADAP KEPERCAYAAN PENUMPANG PADA MASA PANDEMI COVID-19 (Studi Kasus Pada Terminal Penumpang Nusantara Pura PT Pelabuhan Indonesia (Persero) Regional 2 Tanjung Priok) Fredrico L. Rumambi, Jerry M. Logahan, Alfred Inkiriwang

PDF 1–20

ANALISIS PERSEPSI KEMUDAHAN PENGGUNAAN DAN PERSEPSI MANFAAT TERHADAP MINAT PEMBELIAN KONSUMEN GOFOOD DI KALANGAN MAHASISWA IBM asmi Dina Agnesia Sihombing, Firli Aulia Juliasari

PDF 21–28

ANALYSIS OF BRAND AWARENESS AND CELEBRITY ENDORSER ON THE PURCHASE DECISION OF WARDAH COSMETIC PRODUCTS Hardianawati Hardianawati, Karina Sukandi, Marisi Pakpahan

PDF 29–38

ANALYSIS OF MILLENIALS’ PRODUCTIVITY IN THE MANUFACTURING INDUSTRY Grace Amin, Bayu Setiawan

PDF 39–48

DIGITAL ECONOMY AND BLOCKCHAIN ON THE INDONESIAN ECONOMY IN THE FUTURE Lamria Novalita, Mintarsih Mintarsih, Rainier Wardhana Hardjanto

PDF 49–62

ONLINE REVIEWS BY BEAUTY VLOGGERS OF LOCAL LIPSTICKS PRODUCT IMPACT ON PURCHASE INTENTION Tahnia C. Heidra, Filda Rahmiati

PDF 63–77

PENGARUH KEPEMIMPINAN, DISIPLIN KERJA, DAN MOTIVASI TERHADAP KINERJA KARYAWAN BUILDING MANAGEMENT PLAZA ASIA Fita Nindia Putri, Mardi Siswoyo, Jerry M. Logahan

PDF 78–86

THE EFFECT OF ENTREPRENEURIAL ORIENTATION ON BUSINESS GROWTH: THE MEDIATING ROLE OF BUSINESS PERFORMANCE Franz Jun Harbin, Fahrul Riza

PDF 87–98

THE EFFECT OF PACKAGING ON CONSUMER BUYING INTEREST (CASE STUDY ON FOOD) UMKM POJOK SEPATAN Mochamah Heru Riza Chakim, Mulyati Mulyati, Wiwin Winarti, Iyang Fatmawati

PDF 99–104

PENGARUH FAKTOR PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MATA UANG KRIPTO PADA GENERASI SANDWICH DI JAKARTA Oktafalia Marisa Muzammil, Stefina Mariam

PDF 105–112

ANALISIS DAMPAK INSENTIF PAJAK PENJUALAN ATAS BARANG MEWAH UNTUK KENDARAAN BERMOTOR TERHADAP KINERJA KEUANGAN PERUSAHAAN PEMBIAYAAN DI INDONESIA Edwin Arius

PDF 113–121

PENGARUH TINGKAT KESEHATAN BANK TERHADAP KINERJA PERBANKAN SEKTOR FINANCIAL TECHNOLOGY BERBASIS DIGITAL BANKING YANG TERDAFTAR DI BURSA EFEK INDOENSIA TAHUN 2015-2020 Agnes Santa, Tannia Tannia

PDF 122–129

PENGARUH ULASAN PRODUK, KEMUDAHAN, KEAMANAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE Sarah Yosefine Siboro, Eddy Eddy

PDF 130–145

PENGARUH SERVICE QUALITY, CUSTOMER SATISFACTION, DAN CUSTOMER VALUE TERHADAP CUSTOMER RELATIONSHIP MANAGEMENT QUALITY PADA CUSTOMER LOYALTY DEALER YAMAHA DENGAN BRAND IMAGE SEBAGAI VARIABEL MODERASI Nico Adityo Utomo, Margaretha Pink Berlianto

PDF 146–154

THE IMPACT OF CAPITAL ADEQUACY RATIO, CAPITAL STRUCTURE, NON-PERFORMING LOAN, AND RETURN ON ASSETS TOWARDS FIRM VALUE OF BANKING COMPANIES LISTED IN INDONESIA STOCK EXCHANGE Geoffry Japin, Ciptawan Ciptawan

PDF 155–175

THE IMPACT OF CORPORATE GOVERNANCE, PROFITABILITY AND LIQUIDITY TOWARD FINANCIAL DISTRESS IN CONSUMER GOODS INDUSTRY LISTED AT INDONESIA STOCK EXCHANGE Thania Luis, Frinan Frinan

PDF 176–189

THE IMPACT OF EARNING PER SHARE, RETURN ON ASSET AND FIRM SIZE TOWARD INITIAL RETURN OF MANUFACTURING COMPANIES CONDUCTING INITIAL PUBLIC OFFERING LISTED IN INDONESIA STOCK Shelly Kevin, Yenni Martok

PDF 190–220

THE IMPACT OF GOOD CORPORATE GOVERNANCE, DIVIDEND POLICY, FIRM SIZE, PROFITABILITY, AND LEVERAGE TOWARDS EARNINGS MANAGEMENT IN STATE-OWNED ENTERPRISES LISTED AT INDONESIA STOCK EXCHANGE Arifin Arifin, Ivany Wardhana

PDF 221–236

THE INFLUENCE OF LIQUIDITY, PROFITABILITY, AND SOLVENCY TOWARD FINANCIAL DISTRESS OF CONSUMER GOODS INDUSTRY LISTED IN INDONESIA STOCK EXCHANGE Edoardo Edoardo, Friyan Friyan

PDF 237–249

THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN BANK SINARMAS MEDAN BRANCH Billie Ewaldo Thonora, Alfonsius Alfonsius

PDF 250–260

ANALISIS PENGARUH BRAND EXPERIENCE, BRAND LOYALTY, DAN BRAND SATISFACTION TERHADAP BRAND EVANGELISM PADA APPLE IPHONE Crizki Arouw, Margaretha Pink Berlianto

PDF 260–266

ANALYSIS OF FACTORS THAT INFLUENCE CUSTOMER LOYALTY FOR USING CLOUD KITCHEN IN MEDAN Tiffany Tiffany, Daniel Cassa Augustinus

PDF 267–290

ANALYSIS OF ONLINE PURCHASE INTENTION USING SCARCITY AND LIKING AS THE PERSUASION MARKETING STRATEGIES Patricia Vania, Lila Maria Kaban

PDF 291–297

ELECTRONIC PROCUREMENT PLAN AND PERFORMANCE INDICATOR IN INDONESIA PUBLIC SECTOR Imelda Suardi

PDF 298–314

PEMANFAATAN FACEBOOK LIVE SEBAGAI SOCIAL COMMERCE UNTUK MENINGKATKAN PENJUALAN (STUDI KASUS: AKUN FB VANY SONGKET TANGERANG) Jumadal Simamora

PDF 315–327

PENGARUH BANK EXPERIENCE TERHADAP BRAND EQUITY BANK BCA Andre Suryanto, Margaretha Pink Berlianto

PDF 328–332

PENGARUH BRAND IDENTIFICATION, SELF-IMAGE EXPRESSION, SENSE OF NATURAL ENVIRONMENT, LAYOUT, BRAND LOVE TERHADAP BRAND LOYALTY PADA RESTORAN SUSHI TEI Wina Cita Yunita, Margaretha Pink Berlianto

PDF 333–340

PENGARUH BRAND IDENTIFICATION, SELF-IMAGE EXPRESSION, SENSE OF NATURAL ENVIRONMENT, LAYOUT, DAN BRAND PASSION TERHADAP BRAND LOYALTY Venesia Venesia, Margaretha Pink Berlianto

PDF 341–349

PENGARUH MEDIA SOSIAL INSTAGRAM DAN CELEBRITY ENDORSER NAGITA SLAVINA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLOW DI KALANGAN FLIGHT ATTENDANT LION AIR GROUP Gregorius Edwin Yonathan, Anis Annisa Itsnaini, Innocentius Bernarto

PDF 350–367

PENGARUH SECURITY, TRUST DAN EASE OF USE TERHADAP REPURCHASE INTENTION PADA PENGGUNA APLIKASI BUKALAPAK DI JAKARTA Fajriani Hurriah Putri, Denny Septa Haryanti

PDF 368–383

THE INFLUENCE OF QUALITY AMBIDEXSTERITY ON COST LEADERSHIP, DIFFERENTIATION, FOCUS, DYNAMIC CAPABILITIES AND ITS IMPLICATIONS ON FINANCIAL PERFORMANCE (EMIPIRICAL STUDY ON OIL DRILLING COMPANIES IN INDONESIA) Oscar Jayanagara, Hendra Hartanto

PDF 384–412

PREDICTION OF STOCK VOLUME FROM DOW JONES INDEX USING BUSINESS ANALYTICS CONCEPT Anastacia Anastacia, Evita Linata, Ivana Jocelyn, Veline Chensiery, Genesis Sembiring

PDF 413–431

THE IMPACT OF DYNAMIC CAREER ADAPTABILITY AS MODERATOR OF RELATIONSHIP PERCEIVED ORGANIZATIONAL SUPPORT ON WORK ENGAGEMENT Richard Andre Sunarjo

PDF 432–441

THE INFLUENCE OF SERVICE QUALITY AND PHYSICAL ENVIRONMENT TOWARDS CUSTOMER SATISFACTION WITH PRICE AS MODERATOR IN COFFEE SHOP IN MEDAN Steffani Chandra, Daniel Cassa Augustinus

PDF 442–459

THE INFLUENCE OF SERVICE QUALITY, FOOD QUALITY, AND PRICE TOWARD CUSTOMER SATISFACTION AT COFFEE LOCA MEDAN Vienny Kwosierra, Arifin Arifin

PDF 460–473

ANALISIS BAURAN PEMASARAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN GOJEK Cindy Cindy, Moses Lorensius Parlinggoman Hutabarat

PDF 474–491

ANALISIS PENGARUH PANDEMI COVID-19 DAN EFEK MODERASI DARI GOODWILL DAN GOODWILL IMPAIRMENT TERHADAP TINGKAT UANG TUNAI PERUSAHAAN-PERUSAHAAN DI INDONESIA Viseila Aprila, Valentino Budhidharma

PDF 492–522

EFEK TRUST TERHADAP CONSUMERS’ CONTINUOUS PURCHASE INTENTIONS DI BISNIS PERDAGANGAN SHOPEE: PERSPEKTIF TRANSFER TRUST Shinta Karina Latuharhary, Dewi Wuisan, Ong Kim Kui

PDF 523–534

INFLUENCE OF VALUES, BRAND ACTIVISM, BRAND CONSCIOUSNESS, AND BEHAVIORAL INTENTIONS IN PREDICTING NIKE’S SPORTSWEAR CONSUMPTION IN INDONESIA Ivana Valerie, Evo Sampetua Hariandja

PDF 535–558

KETERHUBUNGAN ANTARA ASOSIASI ATRIBUT MEREK NIAT UNTUK BELI EKSTENSI MEREK: PERCEIVED FIT SEBAGAI MODERASI DAN HUBUNGAN MEREK KONSUMEN YANG EMOSIONAL SEBAGAI MEDIASI Anthonio Louis Wiryadi, Sabrina O. Sihombing

PDF 559–573

MENGANALISIS KEPEMIMPINAN TRANSFORMASIONAL DAN KOMPENSASI YANG MEMPENGARUHI KEPUASAN KERJA MELALUI KOMITMEN ORGANISASI KARYAWAN YANG BEKERJA DARI RUMAH (BDR) DI MASA PANDEMI COVID-19 DI JAKARTA Annisa Esty Rizka, Rinto Rain Barry

PDF 574–590

PENGARUH AUDIT QUALITY DAN BOARD GENDER DIVERSITY TERHADAP TAX AVOIDANCE Natasha Nathanael, Elfina Astrella Sambuaga

PDF 591–602

PENGARUH BUDAYA ORGANISASI, MOTIVASI, DAN KEPEMIMPINAN DIRI PADA KINERJA PENGUSAHA GENERASI Z DAN GENERASI MILENIAL DI JABODETABEK Celine Priscilla Patricia

PDF 603–616

PENGARUH CORPORATE GOVERNANCE TERHADAP PENYESUAIAN STRUKTUR MODAL PERUSAHAAN DI INDONESIA Timothy Wiria, Vina Nugroho

PDF 617–626

PENGARUH IKLAN, PROMOSI PENJUALAN, DAN GAYA HIDUP TERHADAP MINAT PEMBELIAN KEMBALI MAHASISWA DALAM BERBELANJA ONLINE DI SHOPEE PADA MASA PANDEMI Sylvia Samuel, Daniel Widjaja, Mitchel Reynaldo

PDF 627–636

PENGARUH JOB INSECURITY DAN PSYCHOLOGICAL STRAINS TERHADAP JOB PERFORMANCE KARYAWAN GENERASI MILENIAL PERUSAHAAN XYZ DI MASA PANDEMIK COVID-19 Yohana F. Cahya Palupi Meilani

PDF 637–646

PENGARUH KONTRIBUSI BUDAYA ORGANISASI DAN KAPABILITAS TEKNOLOGI TERHADAP ORGANIZATIONAL LEARNING Amanda Fortuna Arum Sekarlaras, Juanna Judith Huliselan

PDF 647–668

PENGARUH KUALITAS LAPORAN KEBERLANJUTAN TERHADAP EFISIENSI INVESTASI DENGAN UKURAN PERUSAHAAN SEBAGAI MODERASI Wijaya Triwacananingrum, Anandya Wulandari Purnama Purwanto

PDF 669–688

PENGARUH THEORY OF REASONED ACTION TERHADAP MINAT INVESTOR DALAM SOCIALLY RESPONSIBLE INVESTMENT (SRI) DI INDONESIA Tiffany Tiffany, William Tjong

PDF 689–697

PENGARUH VALUE ADDED INTELECTUAL PROPERTY (VAIC) DAN KENAIKAN BIAYA PROMOSI TERHADAP KINERJA PERUSAHAAN PENGEMBANG PROPERTY (EMPERIKAL STUDI PADA ENAM PERUSAHAAN PROPERTY TBK DI INDONESIA) Hendra Achmadi, Innocentius Bernarto

PDF 698–716

PERAN PROGRAM DUKUNGAN KEUANGAN PEMERINTAH, KECENDERUNGAN MENGAMBIL RESIKO, DAN KEPERCAYAAN DIRI TERHADAP KECENDERUNGAN DALAM USAHA BISNIS PADA PELAKU UMKM DI INDONESIA Felicia Liana, Radityo Fajar Arianto

PDF 717–735

THE COMPETITIVE ADVANTAGE OF PT. PHM DURING COVID-19 PANDEMIC: A CASE STUDY ON AN INDUSTRIAL SUPPLIER FAMILY BUSINESS Michael Pratomo S.M., Jacob Donald Tan

PDF 736–744

PENGARUH FINANCIAL ACCESS TERHADAP SMALL AND MEDIUM ENTERPRISE PERFORMANCE YANG DIMEDIASI OLEH ENTREPRENEURIAL-ORIENTED FINANCE Bryan Lekfebrianto, Radityo Fajar Arianto

PDF 745–762

FAKTOR-FAKTOR YANG MEMENGARUH NIAT PENGGUNAAN PEMBAYARAN ONLINE Michael Gabriel Djioe, Margaretha Pink Berlianto

PDF 763–768

FAKTOR-FAKTOR YANG MEMPENGARUHI BEHAVIORAL INTENTION TO USE GORIDE PADA PENGGUNA APLIKASI GOJEK DI DKI JAKARTA Arnetta Digna Alifya, Irma Satya Indriyanti

PDF 769–780

FAKTOR-FAKTOR YANG MEMENGARUHI CONSUMER PURCHASE DECISION TERHADAP PRODUK PARFUM HMNS Data Tsabitha, Margaretha Pink Berlianto

PDF 781–796

Evaluasi Kebijakan Fiskal Sebagai Regulator Kesenjangan Ekonomi Berbasis Perspektif Kitab Amos Donald Samuel Slamet Santosa, Gernaida Krisna R. Pakpahan, Jony Oktavian Haryanto

PDF 797–804

PENGARUH TERMINAL VALUES DAN INSTRUMENTAL VALUES TERHADAP KESADARAN MERK DAN NIAT PERILAKU DALAM PEMBELIAN FASHION BERMEREK MEWAH (STUDI KASUS PEMBELIAN MEREK GUCCI) Raymond Ferdinand, Margaretha Pink Berlianto

PDF 805–810

BCA CUSTOMER SATISFACTION ANALYSIS OF BANKING AUTOMATION SERVICES (CASE STUDY OF BUSINESS ADMINISTRATION STUDENTS UNIKA ATMA JAYA CLASS OF 2017) Putri Aulia, Lamtiur H Tampubolon

PDF 811–824