THE COMPETITIVE ADVANTAGE OF PT. PHM DURING COVID-19 PANDEMIC: A CASE STUDY ON AN INDUSTRIAL SUPPLIER FAMILY BUSINESS

Michael Pratomo S.M., Jacob Donald Tan

Abstract


PT. PHM is an industrial supplier business that distributes most of their products to state-owned enterprises in Palembang, South Sumatera. This family business has been operational for 30 years and during the COVID-19 pandemic, even though the trading industry has decreased significantly, this company can still survive and even perform profitably. The company is currently still facing the tight competition in the market especially during pandemic. Therefore, the researchers investigated factors that contribute to PT. PHM’s competitive advantage during the pandemic by applying single instrumental case study that involves interviews, observations, and field notes, and approaching 2 owners, 4 employees, and 4 customers for this study. The latent variables that emerged such as Integrity, Diligence, Product Knowledge, Problem Solving Skill, Competitive Price, Employees’ Performance, Owners-Employees Relationship, Product Precision, Prompt Communication Response, Certified Quality were constructed into a mini-model theory. Hence, this could guide the family business in enhancing its competitive advantage during and even beyond the pandemic.


Keywords


family business; competitive advantage; COVID-19 pandemic; case study

Full Text:

PDF

References


Alshahran, B., Al-ashaab, A., & Mclaughlin, P. (2017). The initial study of problem-solving in customer services in the airlines’ sector. International Journal of Economics and Management Systems, 2, 103-110.

Arimie, J. C., & Oronsaye, A. O. (2020). Assessing employee relations and organizational performance: a literature review. International Journal of Applied Research in Business and Management, 1(1), 1-17.

Badan Pusat Statistik. (2021). Ekonomi Indonesia 2020 Turun sebesar 2,07 Persen (c-to-c). Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. https://doi.org/10.1177 /014920639101700108

Campbell, N., Heriot, K., & Welsh, D. (2007). The black box: Unraveling family business succession. New England Journal of Entrepreneurship, 10(2), 9-14. https://doi.org /10.1108 /neje-10-02-2007-b001

Carsrud, A. (1994). Meanderings of a Resurrected Psychologist or, Lessons Learned in Creating a Family Business Program. Entrepreneurship Theory And Practice, 19(1), 39-41. https://doi.org/10.1177/104225879401900103

Chappelow, J. (2019). Economic Growth Definition. Retrieved 16 November 2021, from https://www.investopedia.com/terms/e/econ

Chitania, I., & Mustamu, R H. (2014). Perencanaan proses suksesi pada perusahaan keluarga di bidang polyurethane foam. AGORA, 2(1).

Colli, A., & Rose, M. (2008). Family business. Oxford Handbooks Online. https://doi.org/10.1093/oxfordhb/9780199263684.003.0009

Creswell, J.,W. (2007). Research design: qualitative and mixed methods approaches. London: Sage.

Creswell, J. W. (1998). Qualitative inquiry and research design: Choosing among five traditions. SAGE Publications.

De Massis, A., & Rondi, E. (2020). Covid‐19 and the future of family business research. Journal of Management Studies, 57(8), 1727-1731. https://doi.org /10.1111/joms.12632

Elsya, P., & Indriyani, R. (2020). The impact of product knowledge and product involvement to repurchase intention for Tupperware products among housewives in Surabaya, Indonesia. SHS Web of Conferences, 76, 01037. https://doi.org/10.1051/shsconf/20207601037

Firfiray, S., & Gomez-Mejia, L. (2021). Can family firms nurture socioemotional wealth in the aftermath of Covid-19? implications for research and practice. BRQ Business Research Quarterly, 24(3), 249-257. https://doi.org /10.1177 /23409444211008907

Ghadoliya, M K. (2020). Family Business. https://doi.org /10.13140/RG.2.2.28214.45127

Hammersley, M. (2013). What is qualitative research? https://doi.org/10.5040/9781849666084

Intihar, A., & Pollack, J. (2012). Exploring small family‐owned firms’ competitive ability. Journal of Family Business Management, 2(1), 76-86. https://doi.org /10.1108/20436231211216439

Islam, M. M., Habes, E., Karim, A., & Syed Agil, S. O. (2015). Quality certification and company performance – the newly developed country experience. Journal of Business Economics and Management, 17(4), 628-644. https://doi.org/10.3846 /16111699.2015.1110712

Kaswengi, & Lambey-Checchin, C. (2020). How logistics service quality and product quality matter in the retailer–customer relationship of food drive- throughs: The role of perceived convenience. International Journal of Physical Distribution & Logistics Management, 50(5), 535–555. https://doi.org/10.1108 /IJPDLM-01-2019-0036

Keeves, J. P. (1997). Educational research, methodology and measurement: An international handbook. New York, N.Y: Pergamon.

Kenyon, G. N., & Sen, K. C. (2014). The perception of quality: Mapping product and service quality to consumer perceptions. Springer.

Koehn, D. (2005). Integrity as a business asset. Journal of Business Ethics, 58 (1-3), 125- 136. https://doi.org/10.1007 /s10551-005-1391-x

Mangkuprawira, S., & Hubei, A. V. (2007). Manajemen Mutu Sumber Daya Manusia. Ghalia Indonesia. Bogor.

Marzano, R. J., Brandt, R. S., Hughes, C. S., Jones, B. F., Presseisen, B. Z., Novita, D. & Husna, N. (2020). Competitive advantage in the company. Jurnal Technobiz, 3(1), 14-18.

Obrenovic, B., Du, J., Godinic, D., Tsoy, D., Khan, M., & Jakhongirov, I. (2020).Sustaining enterprise operations and productivity during the COVID-19 pandemic: “Enterprise effectiveness and sustainability model”. Sustainability, 12(15), 5981. https://doi.org/10.3390/su12155981

Porter, M. E. (1985). Technology and competitive advantage. Journal of Business Strategy, 5(3), 60-78. https://doi.org/10.1108/eb039075

Poza, E. J. (2013). Family business. Cengage Learning.

PwC: Survey Bisnis Keluarga (2021). Retrieved September 1, 2021, from https://www.pwc.com /gx/en/family-business-services/family-business-survey-2021/pwc-family-business-survey-2021.pdf

Rashid, S. & Ratten, V. (2021). Entrepreneurial ecosystems during COVID-19: “The survival of small businesses using dynamic capabilities". World Journal of Entrepreneurship, Management and Sustainable Development, 17(3), 457-476. https://doi.org/10.1108/WJEMSD-09-2020-0110

Rau, S. B., Astrachan, J. H., & Smyrnios, K. X. (2018). The F-PEC revisited: From the family business definition dilemma to foundation of theory. Family Business Review, 31(2), 200-213. https://doi.org/10.1177 /0894486518778172

Schell, C. (1992). The value of the case study as a research strategy. Manchester Business School

Soedibyo, M. (2012). Family business responses to future competition, rahasia sukses membangun bisnis keluarga. PT Gramedia Pustaka Utama.

World Bank Group. (2020). Unmasking the impact of COVID-19 on businesses: firm level evidence from across the world. Policy Research Working Paper.

Zeqiri, J., & Nedelea, A. (2012). The annals of the "stefan cel mare". Fascicle of The Faculty of Economics and Public Administration, 11, 63-73.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Michael Pratomo S.M., Jacob Donald Tan

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

favicon  Fakultas Ekonomi dan Bisnis | Universitas Pelita Harapan | Kampus Universitas Pelita Harapan | Gedung F Lt. 12 | Lippo Karawaci, Tangerang - 15811 | Telp 021-5460901 | Fax 54210992