Proceeding National Conference Business, Management, and Accounting (NCBMA)

Current Issue

8th National Conference Business, Management, and Accounting

Published: 2025-07-18

DAFTAR ISI

DAFTAR ISI
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Articles

SMALL AND MEDIUM ENTERPRISES DEVELOPMENT WITH KNOW MANAGEMENT and SUSTAINABILITY GREEN BUSINESS

Sonny Indrajaya, Yudi Herliansyah, Suprapto

1-11
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PENGARUH NILAI-NILAI ORGANISASI TERHADAP PRAKTIK BISNIS BERKELANJUTAN DI INDONESIA

Johnatan, Patricia

12-33
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THE IMPACT OF LIQUIDITY ON FINANCIAL DISTRESS

Angela Irena, Thomson Sitompul

34-49
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THE INFLUENCE OF FIRM SIZE AND CAPITAL STRUCTURE ON FINANCIAL PERFORMANCE IN THE ASEAN MANUFACTURING SECTOR

Gressieni Evelyn, Eduard Ary Binsar Naibaho

50-66
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ROLE OF CONSUMER ETHNOCENTRISM ON GENERATION Z PURCHASE INTENTION TOWARD CHINESE HOME APPLIANCES PRODUCTS IN JABODETABEK

Jacelyn Zerlina Loraine, Benny Aristo

67-75
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THE INFLUENCE OF GROWTH OPPORTUNITY TOWARDS HEDGING DECISIONS WITH EARNINGS QUALITY AS A MODERATOR

Melati Putri, Thomson Sitompul

76-93
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THE INFLUENCE OF GREEN FINANCE AND GREEN MARKETING ON SME PERFORMANCE: THE MODERATING ROLE OF INNOVATION CAPABILITY

Maria Dini Gilang Prathivi, Ririsma Sihombing, Antonius Juniarto

94-101
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THE RELATIONSHIP BETWEEN ENVIRONMENT PERFORMANCE AND PROFITABILITY: A SECTORAL COMPARISON IN INDONESIA AND MALAYSIA

Ilyona Risty, Junika Halawa

102-110
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CONSUMER WILLINGNESS TO PAY FOR SUSTAINABLE PRODUCTS

Janice Carysa Siahaya, Tania Monica Potu, Yanuar Dananjaya

111-119
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BELANJA PEMERINTAH DAN PERANGKAP KEMISKINAN: ANALISIS WILAYAH TIMUR DAN BARAT INDONESIA

Novie Rarung, Ivonne S. Saerang, Hizkia H.D. Tasik

120-135
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THE ROLE OF GROWTH OPPORTUNITIES IN SHAPING CAPITAL STRUCTURE: A COMPARATIVE ANALYSIS OF REAL ESTATE COMPANIES

Yanuar Dananjaya, Hananiel Gunawan, Priskilla Napitupulu

136-153
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DARI INSTAGRAM KEMUDIAN MEMBAYAR LEBIH: PERAN SOCIAL MEDIA MARKETING DALAM MENINGKATKAN GREEN PERCEIVED QUALITY DAN WILLINGNESS TO PAY PREMIUM PRICE DALAM MEREK BERKELANJUTAN DI SURABAYA

Tania Monica Potu, Yanuar Dananjaya, Hananiel Mennoverdi Gunawan

154-166
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CSR DISCLOSURE AS A MODERATOR FIRM VALUE: A STUDY ON ENERGY SECTOR MANUFACTURING COMPANIES

Junika Halawa, Ilyona Risty

167-180
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ANALYSIS OF GREEN EMPOWERMENT, CAREER OPPORTUNITIES, EMPLOYEES TEAMWORK AND WORK SATISFACTION TOWARD JOB PERFORMANCE IN PT. ABC GENERAL CONTRACTOR COMPANY IN SIDOARJO

Hananiel Gunawan, Priscilla Napitupulu, Janice Siahaya

181-191
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GREEN HUMAN RESOURCE MANAGEMENT AND JOB PURSUIT INTENTION: MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY AND ORGANIZATIONAL REPUTATION

Priskilla E.E. Napitupulu, Janice Carysa Siahaya, Tania Monica Potu

192-203
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THE INFLUENCE OF WEB DESIGN, E-CUSTOMER SERVICE, SECURITY, AND FULFILLMENT TOWARD CUSTOMER SATISFACTION AND REPURCHASE INTENTION AT BUKALAPAK IN MEDAN

Fany, Alfonsius

204-211
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PENGARUH STRUKTUR MODAL, PROFITABILITAS, LIKUIDITAS TERHADAP KEBIJAKAN DIVIDEN DENGAN KEPEMILIKAN MANAJERIAL SEBAGAI VARIABEL MODERASI

Satiya Silen, Herlina Lusmeida

212-225
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PENGARUH KEBIJAKAN DIVIDEN DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN KUALITAS AUDIT SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN CONSUMER STAPLES TAHUN 2021–2023

Tanggor Sihombing, Safira Firdausa Kamila

226-239
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KEPEMIMPINAN MILENIAL PADA INSTITUSI PENDIDIKAN ANAK USIA DINI: SEBUAH KAJIAN PUSTAKA

Jefry Liebertus, Yohana F. C. Palupi Meilani

240-247
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THE POWER OF INFLUENCE: EXAMINING KEY FACTORS DRIVING INDONESIAN HIGH SCHOOL STUDENTS' ENROLLMENT INTENTIONS IN PRIVATE UNIVERSITIES

Juniarty, Rendy Pahlevi

248-266
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DAMPAK MOTIVASI KERJA DAN KEPEMIMPINAN PARTISIPATIF TERHADAP KINERJA KARYAWAN GENERASI Z YANG DIMEDIASI KEPUASAN KERJA

Raymundus Darmawan, Rinto Rain Barry

267-274
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APAKAH KEMAMPUAN MANAJERIAL MEMILIKI PERAN PADA SIKLUS HIDUP PERUSAHAAN? BUKTI EMPIRIS MENGGUNAKAN DATA ENVELOPMENT ANALYSIS

Angelina Novena Tjiano, Antonius Herusetya

275-292
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PENGARUH LITERASI KEUANGAN, KEYAKINAN PRIBADI, AKSES KEUANGAN DAN VARIABEL KEKAYAAN, SERTA SIFAT-SIFAT SOSIODEMOGRAFI TERHADAP KEPERCAYAAN PADA BANK SENTRAL

Jonathan Gunalan, Kim Sung Suk

293-321
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THE BIDIRECTIONAL IMPACT OF DIVIDENDS & LIQUIDITY ON NON BANKING COMPANIES IN INDONESIA FROM 2013 to 2023

Yohana Febriani, Vina Nugroho

322-338
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PENGARUH PERATAAN LABA DAN ALOKASI PAJAK ANTAR PERIODE TERHADAP KUALITAS LABA DENGAN KUALITAS AUDIT SEBAGAI VARIABEL MODERASI

Lystia Kelila Ardiyanti, Mulyadi Noto Soetardjo

339-361
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PERAN UMKM DALAM MENDORONG EKONOMI HIJAU DAN KEBERLANJUTAN DI KABUPATEN SERAM BAGIAN BARAT

Leroy Samy Uguy, Esther Kembauw, Mersy Yoslin Ririhena, Marthina G. I. Kembauw

362-368
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ANALISIS STRATEGI MARKETING MIX DALAM KEPUTUSAN PEMBELIAN PRODUK SUSU SEGAR MEREK LOKAL DI JABOTABEK

Muhammad Febrizky Akbar Budiyono, Yokie Radnan Kristiyono

369-387
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SYNERGY OF ADVERTISING INFORMATIVENESS AND ADVERTISING PERSUASIVENESS ON BRAND AWARENESS AND PURCHASE DECISIONS FOR TOTO SANITARY PRODUCTS

John Tampil Purba, Laurensia Kelly

388-399
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ENCHANCING CUSTOMER PURCHASE DECISION THROUGH BRAND IMAGE, TRUST AND INSTAGRAM DIGITAL MARKETING : A CASE STUDY OF PT. DHARMAJAYA KIMIA PRATAMA

Stefanie Angelica Jerico, Rifin Khong

400-421
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UNDERSTANDING THE IMPACT OF DIGITAL BEHAVIOR ON SKINCARE PURCHASES

Sylvia Samuel, Daniel Widjaja

422-436
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EMOTIONAL INTERACTION ON BUYING DECISION, THE ROLE OF APPROPRIATE USEFULNESS AND ADIDAS RUNNING SHOE PRODUCT (AN EMPIRICAL STUDY IN JABODETABEK)

Ruslaini, Derren Christof Wilson, John Tampil Purba

437-446
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DAMPAK ENTREPRENEURIAL EDUCATION TERHADAP ENTREPRENEURIAL PREPARATION MAHASISWA DI JABODETABEK: PERAN MEDIASI ENTREPRENEURIAL MINDSET DAN ENTREPRENEURIAL KNOWLEDGE

Silvio Keandre Irawan, Moses Lorensius Parlinggoman Hutabarat

447-462
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ANALISIS PENGARUH KINERJA KEUANGAN TERHADAP NILAI PERUSAHAAN: GCG SEBAGAI VARIABEL MODERASI

Wijaya Triwacananingrum, Christian Yonathan Philia

463-488
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ANALYSIS OF THE INFLUENCE OF ENTREPRENEURSHIP SELF-EFFICACY AND ENTREPRENEURIAL INNOVATION BEHAVIOR ON SMES BUSINESS PERFORMANCE IN TANGERANG MEDIATED BY LEADERSHIP AND ENTREPRENEURIAL MOTIVATION

Michael Aaron Tianda, Oscar Jayanagara

489-510
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GLOBAL BRAND – LOCAL CHOICE: PENGARUH BRAND IMAGE DAN COUNTRY OF ORIGIN TERHADAP CONSUMPTION MELALUI PURCHASE INTENTION

Oliandes Sondakh, Felicia Nadya Isabel, Renna Madgalena

511-518
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PENGARUH STRUKTUR MODAL TERHADAP PROFITABILITAS PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2011-2023

Auliya Mutiara Putri, Valentino Budhidharma

519-542
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MORE THAN TASTE: INVESTIGATING THE MODERATING IMPACT OF CAFE ATMOSPHERE BETWEEN FOOD QUALITY AND SERVICE QUALITY THROUGH CUSTOMER SATISFACTION

Danny Philipe Bukidz, Thomas

543-551
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IMPLEMENTATION OF INFORMATION TECHNOLOGY AND REGIONAL FINANCIAL MANAGEMENT TO IMPROVE THE QUALITY OF REGIONAL FINANCIAL STATEMENTS IN KARAWANG REGENCY

Via Selfiana, Sihabudin, Robby Fauji

552-564
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RANCANG BANGUN SISTEM INFORMASI PENGELOLAAN PEMINJAMAN BERBASIS WEB PADA DEPARTEMEN FASILITAS DI UNIVERSITAS PELITA HARAPAN

Arnold Aribowo, Yuda Desela, Hery, Calandra Alencia Haryani

565-573
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SISTEM INFORMASI UNTUK PENGELOLAAN SERVIS MOBIL BERBASIS WEB

Arnold Aribowo, Michelle Angelica, Hery, Andree E. Widjaja

574-582
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PENGARUH BRAND AWARENESS DAN CONSUMER BRAND ENGAGEMENT DALAM MEMEDIASI SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION PADA INDUSTRI KECANTIKAN MS GLOW

Ni Kadek Indah Purnama Sari, Isana Sri Christina Meranga

583-603
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ANALYZING CELEBRITY IMPACT ON TIKTOK ON CAMILLE BEAUTY'S PURCHASE INTENTION

Julia Lathifah Kurniasari, Sentot Basuki Prayitno

604-626
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THE INFLUENCE OF CEO EX-AUDITOR BACKGROUND, CEO EXPERT POWER, AND CEO OWNERSHIP POWER ON FINANCIAL STATEMENT READABILITY

Renna Magdalena, Oliandes Sondakh, Chavella Janice Davalin Wijaya

627-634
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FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION YANG DIMEDIASI ATTITUDE TOWARD ADVERTISEMENT PADA PRODUK SOMETHINC DI MEDIA SOSIAL TIKTOK

IGAAN Kresna Parinamidi, Dewi Surya Wuisan

635
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ANALISIS PENGARUH TRANSFER PRICING, PROPORSI KEPEMILIKAN INSTITUSIONAL, DAN KOMITE AUDIT TERHADAP PENGHINDARAN PAJAK PADA PERUSAHAAN DI SEKTOR MINING

Mary Christy Hasianna, Meiliana Jaunanda

636-650
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PENGARUH ENTERPRISE RISK MANAGEMENT TERHADAP NILAI PERUSAHAAN DENGAN CORPORATE GOVERNANCE SEBAGAI VARIABEL MODERASI

Lina, Shantika Manggala

651-660
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ANALYZING EMPLOYEE ENGAGEMENT AMONG GENERATION Z: A LITERATURE REVIEW BASED ON JOB DEMANDS-RESOURCES MODEL, SOCIAL EXCHANGE THEORY, AND SELF-DETERMINATION THEORY

Agustinus Toko Susetio

661-674
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PEMBERDAYAAN KETERAMPILAN DIGITAL DAN KREATIF DI SEKOLAH NON-PROFIT UNTUK MENDUKUNG INOVASI BERKELANJUTAN

Calandra Alencia Haryani, Hery, Andree E. Widjaja, Feliks V.P. Samosir

675-682
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PENDIDIKAN KEWIRAUSAHAAN TERHADAP NIAT BERWIRAUSAHA DENGAN VARIABEL PERCEIVED FEASIBILITY DAN PERCEIVED DESIRABILITY SEBAGAI MEDIASI

Radityo Fajar Arianto, Apriani Simatupang

683-699
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ROLE OF TRUST IN GHOST KITCHENS: WHAT DRIVES IT AND WHY IT MATTERS

Laurence, Sinta

700-713
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PENGARUH ATTITUDE, SUBJECTIVE NORMS DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP GREEN ENTREPRENEURIAL BEHAVIOR DENGAN GREEN ENTREPRENEURIAL INTENTION SEBAGAI VARIABEL MEDIASI (STUDI KASUS PADA GEN Z DI JABODETABEK)

Levina Deslie Nicola, Pauline H.Pattyranie Tan

714-723
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DIGITAL MARKETING PADA UMKM DI SULAWESI UTARA : SEBUAH TINJAUAN LITERATUR SISTEMATIS

Daniel Peterson Silaban, Ricardo Gianluigi Tindi, Vionalisa Chandra

724-740
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ANALISIS KUALITAS PELAYANAN DI SMP PRINCE’S CRE@TIVE SCHOOL MENGGUNAKAN METODE IMPORTANCE-PERFORMANCE MATRIX

Rudy Vernando Silalahi, Samuel Kevin Sopar

741-752
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IDENTIFIKASI VARIABEL YANG MEMPENGARUHI NIAT PEMBELIAN KONSUMEN TERHADAP PRODUK PT HONDA PROSPECT MOTOR DI JAKARTA

Alvin Benjamin Widagdo, Dewi Wuisan, Kristi Karla Arina, Maureen Arthajaya

753-774
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MEMBANGUN KEBERLANJUTAN BISNIS UMKM MELALUI INOVASI DAN DAYA SAING BERKELANJUTAN: STUDI PADA UMKM DI TANGERANG

Jason Jonathan, Jacquelinda Sandra Sembel

775-790
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PENGARUH PENDIDIKAN KEWIRAUSAHAAN TERHADAP KREATIVITAS KEWIRAUSAHAAN YANG DIMEDIASI INSPIRASI KEWIRAUSAHAAN PADA MAHASISWA DI KOTA JAMBI

Zoel Hutabarat, Megumi Callista Hensen

791-804
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BAGAIMANA HARGA DAN INFORMASI KEMASAN MEMPENGARUHI KEPUASAN DAN PERILAKU PEMBELIAN PELANGGAN

Mega Irene Agustina, Margaretha Pink Berlianto, Maureen Arthajaya

805-814
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PENGARUH ARUS KAS OPERASIONAL, AKRUAL, dan LEVERAGE TERHADAP PERSISTENSI LABA DENGAN BOOK TAX DIFFERENCES SEBAGAI MODERASI

Vidia Lia Rizky, Stefanus Dimas Ryan

815-828
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GAYA KEPEMIMPINAN PEMIMPIN AKADEMIK : STUDI KASUS PERGURUAN TINGGI SWASTA DI BANDUNG

Natalia Noya, Wilson Bangun

828-836
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ENHANCING JOB PERFORMANCE: EXPLORING THE IMPACT OF PERSON-JOB FIT, JOB AUTONOMY, AND WORK-LIFE BALANCE

Wafin Mughniy Showa, Tri Wismiarsi, Muhril Ardiansyah

837-849
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UNDERSTANDING THE IMPACT OF PURCHASE INTENTION AMONG GEN Z ON PRODUCT REVIEWS ON ELECTRONIC PRODUCTS

Ghazlan Atqiya Firmansya, Beatrix Benedicta Harlan, Tri Wismiarsi

850-873
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IMPACT OF NET PROFIT MARGIN AND EARNING PER SHARE TO STOCK PRICE IN INDONESIAN BANKING LISTED COMPANY FROM 2019-2023

Very, Pananda Pasaribu, Budi Kurniawan

874-886
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PREDICTION OF BOND PLANNING BASED ON CUSTOMER CHARACTERISTICS IN INDONESIA USING THE RANDOM FOREST ALGORITHM

Hendra Achmadi

887-899
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MENJADIKAN MEDIA SOSIAL LADANG PROMOSI UNTUK MEMBANTU PENJUALAN UMKM LIA BAKERY, INDRAMAYU JAWA BARAT KELAS KAPITA SELEKTA

Dewi Wuisan, Yohana Meilani

900-920
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MENYIAPKAN GENERASI EMAS: STRATEGI MEMILIH JURUSAN KULIAH DI ERA REVOLUSI INDUSTRI 5.0

Renna Magdalena, Tanggor Sihombing, Ilyona Risty, Junika Halawa

921-927
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INTERACTIVE RADIO: GREEN TRANSFORMATION – TOWARDS SUSTAINABLE ECONOMY IN INDONESIA

Ilyona Risty, Hananiel M Gunawan

928-933
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