Pengaruh Manipulasi Foto Instagram terhadap Body-Image Wanita Emerging Adult dan Frekuensi Perbandingan Sosial sebagai Kovariat
Kata Kunci:
body image, social comparison, Instagram, photo manipulation , emerging adultsAbstrak
Penelitian eksperimen ini meneliti dampak paparan foto Instagram yang telah dimanipulasi terhadap citra tubuh pada perempuan emerging adult di Indonesia, dengan frekuensi perbandingan sosial dimasukkan sebagai kovariat. Sebanyak 62 partisipan perempuan berusia 18–29 tahun secara acak dibagi ke dalam dua kelompok: satu kelompok melihat foto influencer yang belum diedit, dan kelompok lainnya melihat foto yang telah diedit secara digital. Citra tubuh diukur menggunakan instrumen Multidimensional Body-Self Relations Questionnaire–Appearance Scale (MBSRQ-AS), sedangkan frekuensi perbandingan sosial berbasis penampilan diukur dengan satu butir skala Likert. Hasil menunjukkan tidak ada perbedaan signifikan dalam skor citra tubuh antara kelompok yang melihat foto diedit dan yang tidak diedit. Namun, frekuensi perbandingan sosial secara signifikan memengaruhi citra tubuh pada beberapa dimensi. Penggunaan ukuran satu butir membatasi cakupan konstruk perbandingan sosial, karena hanya mencerminkan frekuensi tanpa menggambarkan arah maupun dampak emosional dari perilaku tersebut. Temuan ini menunjukkan bahwa perilaku membandingkan penampilan secara sering dapat berperan lebih besar dalam membentuk citra tubuh dibandingkan sekadar paparan terhadap visual yang dimanipulasi. Studi ini menekankan pentingnya mempertimbangkan kecenderungan individual saat mengevaluasi pengaruh media, dan mendorong penelitian lanjutan yang mengintegrasikan faktor psikologis, budaya, dan teknologi untuk memahami dinamika citra tubuh di era digital.
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