PRIVACY PARADOX DI MEDIA SOSIAL: STUDI KUANTITATIF TENTANG PRIVACY CONCERN DAN SELF-DISCLOSURE
Kata Kunci:
privacy concern, privacy paradox, self-disclosure, penggunaan media sosial, perilaku daringAbstrak
Penelitian ini bertujuan untuk mengkaji hubungan antara privacy concern dan self-disclosure pada pengguna media sosial dalam konteks fenomena privacy paradox. Privacy paradox merujuk pada ketidaksesuaian antara tingginya kesadaran individu terhadap risiko privasi dan kecenderungan mereka untuk tetap membagikan informasi pribadi di ranah daring. Penelitian ini menggunakan desain kuantitatif dengan pendekatan korelasional yang melibatkan 445 partisipan pengguna aktif media sosial. Pengumpulan data dilakukan menggunakan Privacy Concern Scale dan Self-Disclosure Scale yang telah dimodifikasi agar sesuai dengan konteks penggunaan media sosial. Analisis data dilakukan menggunakan uji korelasi Spearman. Hasil penelitian menunjukkan adanya hubungan positif yang signifikan antara privacy concern dan self-disclosure (r = 0,165; p < 0,001). Temuan ini menunjukkan bahwa individu dengan tingkat kekhawatiran privasi yang lebih tinggi tetap cenderung melakukan self-disclosure di media sosial. Secara keseluruhan, hasil penelitian ini mendukung keberadaan fenomena privacy paradox dalam perilaku bermedia sosial.
Kata Kunci: penggunaan sosial media; perilaku online; privacy paradox; privacy concern;self-disclosure.
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