The Privacy Paradox On Social Media: A Quantitative Study Of Privacy Concern And Self-Disclosure
Keywords:
privacy concern, privacy paradox, self-disclosure, social media use, online behaviorAbstract
This study aims to examine the relationship between privacy concern and self-disclosure among social media users within the context of the privacy paradox phenomenon. The privacy paradox refers to the discrepancy between individuals’ awareness of potential privacy risks and their ongoing willingness to share personal information online. This research employed a quantitative correlational design involving 445 active social media users. Data were collected using the Privacy Concern Scale and the Self-Disclosure Scale, both of which were modified to suit the social media context. Data analysis was conducted using Spearman’s correlation test. The results indicated a a statistically significant positive correlation between privacy concern and self-disclosure (r = 0.165, p < 0.001). These findings suggest that individuals who report higher levels of privacy concern do not necessarily limit their self-disclosure behavior on social media. Instead, users may continue to share personal information despite being aware of privacy risks. Overall, the results support the existence of the privacy paradox and contribute to the growing body of research on online privacy behavior in the context of social media use.
References
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Arifah, P., & Harsanti, I. (2023). Paradoks privasi: Online self-disclosure ditinjau dari privacy concern pada pengguna Instagram usia emerging adulthood. Mediakom: Jurnal Ilmu Komunikasi, 7(1), 112–122. https://doi.org/10.35760/mkm.2023.v7i1.8830
Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210–230. https://doi.org/10.1111/j.1083-6101.2007.00393.x
Brandimarte, L., Acquisti, A., & Loewenstein, G. (2013). Misplaced confidences: Privacy and the control paradox. Social Psychological and Personality Science, 4(3), 340–347. https://doi.org/10.1177/1948550612455931
Dinev, T., & Hart, P. (2006). An extended privacy calculus model for e-commerce transactions. Information Systems Research, 17(1), 61–80. https://doi.org/10.1287/isre.1060.0080
Gruzd, A., & Hernández-García, Á. (2018). Privacy concerns and self-disclosure in private and public uses of social media. Cyberpsychology, Behavior, and Social Networking, 21(7), 418–428. https://doi.org/10.1089/cyber.2017.0709
Hafiza, A. H., Prabowo, A., & Silfiasari, S. (2022). Kesejahteraan subjektif online dan masalah privasi terhadap kelelahan menggunakan media sosial. Cognicia, 10(1), 58–63. https://doi.org/10.22219/cognicia.v10i1.20077
Hair, J. F., Page, M., & Brunsveld, N. (2019). Essentials of Business Research Methods. Routledge. https://doi.org/10.4324/9780429203374
Hidayati, N., Meliani, F., & Yuliyanto, A. (2023). Sharenting dan perlindungan hak privasi anak di media sosial. Research in Early Childhood Education and Parenting, 4(1), 27–34. https://doi.org/10.17509/recep.v4i1.58181
Kokolakis, S. (2017). Privacy attitudes and privacy behaviour: A review of current research on the privacy paradox phenomenon. Computers & Security, 64, 122–134. https://doi.org/10.1016/j.cose.2015.07.002
Marwick, A. E., & Boyd, D. (2014). Networked privacy: How teenagers negotiate context in social media. New Media & Society, 16(7), 1051–1067. https://doi.org/10.1177/1461444814543995
Nguyen, M., Bin, Y. S., & Campbell, A. (2012). Comparing online and offline self-disclosure: A systematic review. Cyberpsychology, Behavior, and Social Networking, 15(2), 103–111. https://doi.org/10.1089/cyber.2011.0277
Nunnally, J. C. (1978). Psychometric theory (2nd ed.). McGraw-Hill.
Petronio, S. (2002). Boundaries of privacy: Dialectics of disclosure. SUNY Press.
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014
Siahaan, M. N., Handayani, P. W., & Azzahro, F. (2022). Self-disclosure of social media users in Indonesia: The influence of personal and social media factors. Information Technology & People, 35(7), 1931–1954. https://doi.org/10.1108/ITP-06-2020-0389
Sugiyono. (2017). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.
Suler, J. (2004). The online disinhibition effect. CyberPsychology & Behavior, 7(3), 321–326. https://doi.org/10.1089/1094931041291295
Taddei, S., & Contena, B. (2013). Privacy, trust and control: Which relationships with online self-disclosure? Computers in Human Behavior, 29(3), 821–826. https://doi.org/10.1016/j.chb.2012.11.022
Tania, S. (2023). Mengeksplorasi paradoks privasi Gen-Z dalam personalisasi iklan di media digital. Interaksi: Jurnal Ilmu Komunikasi, 12(1), 50–65. https://doi.org/10.14710/interaksi.12.1.50-65
Trepte, S., & Reinecke, L. (2011). The social web as a shelter for privacy and authentic living. In S. Trepte & L. Reinecke (Eds.), Privacy online: Perspectives on privacy and self-disclosure in the social web (pp. 61–73). Springer. https://doi.org/10.1007/978-3-642-21521-6_6
Van Dijk, J. A. G. M. (2020). The Network Society (4th ed.). SAGE Publications.
Wang, Q., Zhang, W., & Wang, H. (2022). Privacy concerns toward short-form video platforms: Scale development and validation. Frontiers in Psychology, 13, 954964. https://doi.org/10.3389/fpsyg.2022.954964
Wheeless, L. R. (1978). A follow-up study of the relationships among trust, disclosure, and interpersonal solidarity. Human Communication Research, 4(2), 143–157. https://doi.org/10.1111/j.1468-2958.1978.tb00604.x
Pangestu, H. X., & Ariela, J. (2020). Pengaruh attachment terhadap self-disclosure pada pria dewasa awal yang berpacaran. Humanitas (Jurnal Psikologi), 4(1), 87–100. https://doi.org/10.28932/humanitas.v4i1.2406
Zhao, S., Grasmuck, S., & Martin, J. (2008). Identity construction on Facebook: Digital empowerment in anchored relationships. Computers in Human Behavior, 24(5), 1816–1836. https://doi.org/10.1016/j.chb.2008.02.012
