Proceeding National Conference Business, Management, and Accounting (NCBMA)

Huidig nummer

8th National Conference Business, Management, and Accounting

Gepubliceerd: 2025-07-18

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Articles

SMALL AND MEDIUM ENTERPRISES DEVELOPMENT WITH KNOW MANAGEMENT and SUSTAINABILITY GREEN BUSINESS

Sonny Indrajaya, University Mercu Buana, Indonesia

Yudi Herliansyah, University Mercu Buana, Indonesia

Suprapto, University Mercu Buana, Indonesia

1-11
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PENGARUH NILAI-NILAI ORGANISASI TERHADAP PRAKTIK BISNIS BERKELANJUTAN DI INDONESIA

Johnatan, Bintang Jaya Steel, Indonesia

Patricia, Universitas Pelita Harapan, Indonesia

12-33
- PDF (English) Views: 109 times | Download : 71 times
THE IMPACT OF LIQUIDITY ON FINANCIAL DISTRESS

Angela Irena, Universitas Pelita Harapan, Indonesia

Thomson Sitompul, Universitas Pelita Harapan, Indonesia

34-49
- PDF (English) Views: 73 times | Download : 81 times
THE INFLUENCE OF FIRM SIZE AND CAPITAL STRUCTURE ON FINANCIAL PERFORMANCE IN THE ASEAN MANUFACTURING SECTOR

Gressieni Evelyn, Universitas Pelita Harapan, Indonesia

Eduard Ary Binsar Naibaho, Universitas Pelita Harapan, Indonesia

50-66
- PDF (English) Views: 74 times | Download : 107 times
ROLE OF CONSUMER ETHNOCENTRISM ON GENERATION Z PURCHASE INTENTION TOWARD CHINESE HOME APPLIANCES PRODUCTS IN JABODETABEK

Jacelyn Zerlina Loraine, Universitas Pelita Harapan, Indonesia

Benny Aristo, Universitas Pelita Harapan, Indonesia

67-75
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THE INFLUENCE OF GROWTH OPPORTUNITY TOWARDS HEDGING DECISIONS WITH EARNINGS QUALITY AS A MODERATOR

Melati Putri, Universitas Pelita Harapan, Indonesia

Thomson Sitompul, Universitas Pelita Harapan, Indonesia

76-93
- PDF (English) Views: 98 times | Download : 68 times
THE INFLUENCE OF GREEN FINANCE AND GREEN MARKETING ON SME PERFORMANCE: THE MODERATING ROLE OF INNOVATION CAPABILITY

Maria Dini Gilang Prathivi, Universitas Agung Podomoro, Indonesia

Ririsma Sihombing, Universitas Matana , Indonesia

Antonius Juniarto, Universitas Jakarta Internasional , Indonesia

94-101
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THE RELATIONSHIP BETWEEN ENVIRONMENT PERFORMANCE AND PROFITABILITY: A SECTORAL COMPARISON IN INDONESIA AND MALAYSIA

Ilyona Risty, Universitas Pelita Harapan, Indonesia

Junika Halawa, Universitas Pelita Harapan, Indonesia

102-110
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CONSUMER WILLINGNESS TO PAY FOR SUSTAINABLE PRODUCTS

Janice Carysa Siahaya, Universitas Pelita Harapan , Indonesia

Tania Monica Potu, Universitas Pelita Harapan , Indonesia

Yanuar Dananjaya, Universitas Pelita Harapan, Indonesia

111-119
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BELANJA PEMERINTAH DAN PERANGKAP KEMISKINAN: ANALISIS WILAYAH TIMUR DAN BARAT INDONESIA

Novie Rarung, Kementerian Keuangan Republik Indonesia, Indonesia

Ivonne S. Saerang, Universitas Sam Ratulangi, Indonesia

Hizkia H.D. Tasik, Universitas Sam Ratulangi, Indonesia

120-135
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THE ROLE OF GROWTH OPPORTUNITIES IN SHAPING CAPITAL STRUCTURE: A COMPARATIVE ANALYSIS OF REAL ESTATE COMPANIES

Yanuar Dananjaya, Universitas Pelita Harapan, Indonesia

Hananiel Gunawan, Universitas Pelita Harapan, Indonesia

Priskilla Napitupulu, Universitas Pelita Harapan, Indonesia

136-153
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DARI INSTAGRAM KEMUDIAN MEMBAYAR LEBIH: PERAN SOCIAL MEDIA MARKETING DALAM MENINGKATKAN GREEN PERCEIVED QUALITY DAN WILLINGNESS TO PAY PREMIUM PRICE DALAM MEREK BERKELANJUTAN DI SURABAYA

Tania Monica Potu, Universitas Pelita Harapan, Indonesia

Yanuar Dananjaya, Universitas Pelita Harapan, Indonesia

Hananiel Mennoverdi Gunawan, Universitas Pelita Harapan, Indonesia

154-166
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CSR DISCLOSURE AS A MODERATOR FIRM VALUE: A STUDY ON ENERGY SECTOR MANUFACTURING COMPANIES

Junika Halawa, Universitas Pelita Harapan, Indonesia

Ilyona Risty, Universitas Pelita Harapan, Indonesia

167-180
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ANALYSIS OF GREEN EMPOWERMENT, CAREER OPPORTUNITIES, EMPLOYEES TEAMWORK AND WORK SATISFACTION TOWARD JOB PERFORMANCE IN PT. ABC GENERAL CONTRACTOR COMPANY IN SIDOARJO

Hananiel Gunawan, Universitas Pelita Harapan, Indonesia

Priscilla Napitupulu, Universitas Pelita Harapan, Indonesia

Janice Siahaya, Universitas Pelita Harapan, Indonesia

181-191
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GREEN HUMAN RESOURCE MANAGEMENT AND JOB PURSUIT INTENTION: MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY AND ORGANIZATIONAL REPUTATION

Priskilla E.E. Napitupulu, Universitas Pelita Harapan, Indonesia

Janice Carysa Siahaya, Universitas Pelita Harapan, Indonesia

Tania Monica Potu, Universitas Pelita Harapan, Indonesia

192-203
- PDF (English) Views: 132 times | Download : 94 times
THE INFLUENCE OF WEB DESIGN, E-CUSTOMER SERVICE, SECURITY, AND FULFILLMENT TOWARD CUSTOMER SATISFACTION AND REPURCHASE INTENTION AT BUKALAPAK IN MEDAN

Fany, Universitas Pelita Harapan, Indonesia

Alfonsius, Universitas Pelita Harapan, Indonesia

204-211
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PENGARUH STRUKTUR MODAL, PROFITABILITAS, LIKUIDITAS TERHADAP KEBIJAKAN DIVIDEN DENGAN KEPEMILIKAN MANAJERIAL SEBAGAI VARIABEL MODERASI

Satiya Silen, Universitas Pelita Harapan, Indonesia

Herlina Lusmeida, Universitas Pelita Harapan, Indonesia

212-225
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PENGARUH KEBIJAKAN DIVIDEN DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN KUALITAS AUDIT SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN CONSUMER STAPLES TAHUN 2021–2023

Tanggor Sihombing, Universitas Pelita Harapan, Indonesia

Safira Firdausa Kamila, Universitas Pelita Harapan, Indonesia

226-239
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KEPEMIMPINAN MILENIAL PADA INSTITUSI PENDIDIKAN ANAK USIA DINI: SEBUAH KAJIAN PUSTAKA

Jefry Liebertus, Apple Tree Pre-School Kupang Branch, Indonesia

Yohana F. C. Palupi Meilani, Universitas Pelita Harapan, Indonesia

240-247
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THE POWER OF INFLUENCE: EXAMINING KEY FACTORS DRIVING INDONESIAN HIGH SCHOOL STUDENTS' ENROLLMENT INTENTIONS IN PRIVATE UNIVERSITIES

Juniarty, Universitas Pelita Harapan, Indonesia

Rendy Pahlevi, Universitas Pelita Harapan, Indonesia

248-266
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DAMPAK MOTIVASI KERJA DAN KEPEMIMPINAN PARTISIPATIF TERHADAP KINERJA KARYAWAN GENERASI Z YANG DIMEDIASI KEPUASAN KERJA

Raymundus Darmawan, Universitas Pelita Harapan, Indonesia

Rinto Rain Barry, Universitas Pelita Harapan, Indonesia

267-274
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APAKAH KEMAMPUAN MANAJERIAL MEMILIKI PERAN PADA SIKLUS HIDUP PERUSAHAAN? BUKTI EMPIRIS MENGGUNAKAN DATA ENVELOPMENT ANALYSIS

Angelina Novena Tjiano, Universitas Pelita Harapan, Indonesia

Antonius Herusetya, Universitas Pelita Harapan, Indonesia

275-292
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PENGARUH LITERASI KEUANGAN, KEYAKINAN PRIBADI, AKSES KEUANGAN DAN VARIABEL KEKAYAAN, SERTA SIFAT-SIFAT SOSIODEMOGRAFI TERHADAP KEPERCAYAAN PADA BANK SENTRAL

Jonathan Gunalan, Universitas Pelita Harapan, Indonesia

Kim Sung Suk, Universitas Pelita Harapan, Indonesia

293-321
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THE BIDIRECTIONAL IMPACT OF DIVIDENDS & LIQUIDITY ON NON BANKING COMPANIES IN INDONESIA FROM 2013 to 2023

Yohana Febriani, Universitas Pelita Harapan, Indonesia

Vina Nugroho, Universitas Pelita Harapan, Indonesia

322-338
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PENGARUH PERATAAN LABA DAN ALOKASI PAJAK ANTAR PERIODE TERHADAP KUALITAS LABA DENGAN KUALITAS AUDIT SEBAGAI VARIABEL MODERASI

Lystia Kelila Ardiyanti, Universitas Pelita Harapan, Indonesia

Mulyadi Noto Soetardjo, Universitas Pelita Harapan, Indonesia

339-361
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PERAN UMKM DALAM MENDORONG EKONOMI HIJAU DAN KEBERLANJUTAN DI KABUPATEN SERAM BAGIAN BARAT

Leroy Samy Uguy, Universitas Pelita Harapan, Indonesia

Esther Kembauw, Universitas Pattimura, Indonesia

Mersy Yoslin Ririhena, Universitas Halmahera, Indonesia

Marthina G. I. Kembauw, Pusat Pelatihan dan Pemberdayaan Masyarakat Desa, Daerah Tertinggal dan Transmigrasi Ambon, Kementerian Desa, Pembangunan Daerah Tertinggal dan Transmigrasi Indonesia, Indonesia

362-368
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ANALISIS STRATEGI MARKETING MIX DALAM KEPUTUSAN PEMBELIAN PRODUK SUSU SEGAR MEREK LOKAL DI JABOTABEK

Muhammad Febrizky Akbar Budiyono, Universitas Pelita Harapan, Indonesia

Yokie Radnan Kristiyono, Universitas Pelita Harapan, Indonesia

369-387
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SYNERGY OF ADVERTISING INFORMATIVENESS AND ADVERTISING PERSUASIVENESS ON BRAND AWARENESS AND PURCHASE DECISIONS FOR TOTO SANITARY PRODUCTS

John Tampil Purba, Universitas Pelita Harapan, Indonesia

Laurensia Kelly, Universitas Pelita Harapan, Indonesia

388-399
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ENCHANCING CUSTOMER PURCHASE DECISION THROUGH BRAND IMAGE, TRUST AND INSTAGRAM DIGITAL MARKETING : A CASE STUDY OF PT. DHARMAJAYA KIMIA PRATAMA

Stefanie Angelica Jerico, Universitas Pelita Harapan, Indonesia

Rifin Khong, Universitas Pelita Harapan, Indonesia

400-421
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UNDERSTANDING THE IMPACT OF DIGITAL BEHAVIOR ON SKINCARE PURCHASES

Sylvia Samuel, Universitas Pelita Harapan, Indonesia

Daniel Widjaja, Universitas Kristen Krida Wacana, Indonesia

422-436
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EMOTIONAL INTERACTION ON BUYING DECISION, THE ROLE OF APPROPRIATE USEFULNESS AND ADIDAS RUNNING SHOE PRODUCT (AN EMPIRICAL STUDY IN JABODETABEK)

Ruslaini, Sekolah Tinggi Ilmu Ekonomi Kasih Bangsa, Indonesia

Derren Christof Wilson, Universitas Pelita Harapan, Indonesia

John Tampil Purba, Universitas Pelita Harapan, Indonesia

437-446
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DAMPAK ENTREPRENEURIAL EDUCATION TERHADAP ENTREPRENEURIAL PREPARATION MAHASISWA DI JABODETABEK: PERAN MEDIASI ENTREPRENEURIAL MINDSET DAN ENTREPRENEURIAL KNOWLEDGE

Silvio Keandre Irawan, Universitas Pelita Harapan, Indonesia

Moses Lorensius Parlinggoman Hutabarat, Universitas Pelita Harapan, Indonesia

447-462
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ANALISIS PENGARUH KINERJA KEUANGAN TERHADAP NILAI PERUSAHAAN: GCG SEBAGAI VARIABEL MODERASI

Wijaya Triwacananingrum, Universitas Pelita Harapan, Indonesia

Christian Yonathan Philia, Universitas Pelita Harapan, Indonesia

463-488
- PDF (English) Views: 87 times | Download : 56 times
ANALYSIS OF THE INFLUENCE OF ENTREPRENEURSHIP SELF-EFFICACY AND ENTREPRENEURIAL INNOVATION BEHAVIOR ON SMES BUSINESS PERFORMANCE IN TANGERANG MEDIATED BY LEADERSHIP AND ENTREPRENEURIAL MOTIVATION

Michael Aaron Tianda, Universitas Pelita Harapan, Indonesia

Oscar Jayanagara, Universitas Pelita Harapan, Indonesia

489-510
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GLOBAL BRAND – LOCAL CHOICE: PENGARUH BRAND IMAGE DAN COUNTRY OF ORIGIN TERHADAP CONSUMPTION MELALUI PURCHASE INTENTION

Oliandes Sondakh, Universitas Pelita Harapan, Indonesia

Felicia Nadya Isabel, Universitas Pelita Harapan, Indonesia

Renna Madgalena, Universitas Pelita Harapan, Indonesia

511-518
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PENGARUH STRUKTUR MODAL TERHADAP PROFITABILITAS PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2011-2023

Auliya Mutiara Putri, Universitas Pelita Harapan, Indonesia

Valentino Budhidharma, Universitas Pelita Harapan, Indonesia

519-542
- PDF (English) Views: 101 times | Download : 61 times
MORE THAN TASTE: INVESTIGATING THE MODERATING IMPACT OF CAFE ATMOSPHERE BETWEEN FOOD QUALITY AND SERVICE QUALITY THROUGH CUSTOMER SATISFACTION

Danny Philipe Bukidz, Universitas Pelita Harapan, Indonesia

Thomas, Universitas Pelita Harapan, Indonesia

543-551
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IMPLEMENTATION OF INFORMATION TECHNOLOGY AND REGIONAL FINANCIAL MANAGEMENT TO IMPROVE THE QUALITY OF REGIONAL FINANCIAL STATEMENTS IN KARAWANG REGENCY

Via Selfiana, Universitas Buana Perjuangan, Indonesia

Sihabudin, Universitas Buana Perjuangan, Indonesia

Robby Fauji, Universitas Buana Perjuangan, Indonesia

552-564
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RANCANG BANGUN SISTEM INFORMASI PENGELOLAAN PEMINJAMAN BERBASIS WEB PADA DEPARTEMEN FASILITAS DI UNIVERSITAS PELITA HARAPAN

Arnold Aribowo, Universitas Pelita Harapan, Indonesia

Yuda Desela, Universitas Pelita Harapan, Indonesia

Hery, Universitas Pelita Harapan, Indonesia

Calandra Alencia Haryani, Universitas Pelita Harapan, Indonesia

565-573
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SISTEM INFORMASI UNTUK PENGELOLAAN SERVIS MOBIL BERBASIS WEB

Arnold Aribowo, Universitas Pelita Harapan, Indonesia

Michelle Angelica, Universitas Pelita Harapan, Indonesia

Hery, Universitas Pelita Harapan, Indonesia

Andree E. Widjaja, Universitas Pelita Harapan, Indonesia

574-582
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PENGARUH BRAND AWARENESS DAN CONSUMER BRAND ENGAGEMENT DALAM MEMEDIASI SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION PADA INDUSTRI KECANTIKAN MS GLOW

Ni Kadek Indah Purnama Sari, Universitas Pelita Harapan, Indonesia

Isana Sri Christina Meranga, Universitas Pelita Harapan, Indonesia

583-603
- PDF (English) Views: 187 times | Download : 65 times
ANALYZING CELEBRITY IMPACT ON TIKTOK ON CAMILLE BEAUTY'S PURCHASE INTENTION

Julia Lathifah Kurniasari, Sampoerna University, Indonesia

Sentot Basuki Prayitno, Sampoerna University, Indonesia

604-626
- PDF (English) Views: 104 times | Download : 106 times
THE INFLUENCE OF CEO EX-AUDITOR BACKGROUND, CEO EXPERT POWER, AND CEO OWNERSHIP POWER ON FINANCIAL STATEMENT READABILITY

Renna Magdalena, Universitas Pelita Harapan, Indonesia

Oliandes Sondakh, Universitas Pelita Harapan, Indonesia

Chavella Janice Davalin Wijaya, Universitas Pelita Harapan, Indonesia

627-634
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FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION YANG DIMEDIASI ATTITUDE TOWARD ADVERTISEMENT PADA PRODUK SOMETHINC DI MEDIA SOSIAL TIKTOK

IGAAN Kresna Parinamidi, Universitas Pelita Harapan, Indonesia

Dewi Surya Wuisan, Universitas Pelita Harapan, Indonesia

635
- PDF (English) Views: 118 times | Download : 62 times
ANALISIS PENGARUH TRANSFER PRICING, PROPORSI KEPEMILIKAN INSTITUSIONAL, DAN KOMITE AUDIT TERHADAP PENGHINDARAN PAJAK PADA PERUSAHAAN DI SEKTOR MINING

Mary Christy Hasianna, Universitas Pelita Harapan, Indonesia

Meiliana Jaunanda, Universitas Pelita Harapan, Indonesia

636-650
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PENGARUH ENTERPRISE RISK MANAGEMENT TERHADAP NILAI PERUSAHAAN DENGAN CORPORATE GOVERNANCE SEBAGAI VARIABEL MODERASI

Lina, Universitas Pelita Harapan, Indonesia

Shantika Manggala, Universitas Pelita Harapan, Indonesia

651-660
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ANALYZING EMPLOYEE ENGAGEMENT AMONG GENERATION Z: A LITERATURE REVIEW BASED ON JOB DEMANDS-RESOURCES MODEL, SOCIAL EXCHANGE THEORY, AND SELF-DETERMINATION THEORY

Agustinus Toko Susetio, Universitas Pelita Harapan, Indonesia

661-674
- PDF (English) Views: 90 times | Download : 56 times
PEMBERDAYAAN KETERAMPILAN DIGITAL DAN KREATIF DI SEKOLAH NON-PROFIT UNTUK MENDUKUNG INOVASI BERKELANJUTAN

Calandra Alencia Haryani, Universitas Pelita Harapan, Indonesia

Hery, Universitas Pelita Harapan, Indonesia

Andree E. Widjaja, Universitas Pelita Harapan, Indonesia

Feliks V.P. Samosir, Universitas Pelita Harapan, Indonesia

675-682
- PDF (English) Views: 78 times | Download : 66 times
PENDIDIKAN KEWIRAUSAHAAN TERHADAP NIAT BERWIRAUSAHA DENGAN VARIABEL PERCEIVED FEASIBILITY DAN PERCEIVED DESIRABILITY SEBAGAI MEDIASI

Radityo Fajar Arianto, Universitas Pelita Harapan, Indonesia

Apriani Simatupang, Universitas Pelita Harapan, Indonesia

683-699
- PDF (English) Views: 83 times | Download : 69 times
ROLE OF TRUST IN GHOST KITCHENS: WHAT DRIVES IT AND WHY IT MATTERS

Laurence, Universitas Pelita Harapan, Indonesia

Sinta, Universitas Pelita Harapan, Indonesia

700-713
- PDF (English) Views: 90 times | Download : 56 times
PENGARUH ATTITUDE, SUBJECTIVE NORMS DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP GREEN ENTREPRENEURIAL BEHAVIOR DENGAN GREEN ENTREPRENEURIAL INTENTION SEBAGAI VARIABEL MEDIASI (STUDI KASUS PADA GEN Z DI JABODETABEK)

Levina Deslie Nicola, Universitas Pelita Harapan, Indonesia

Pauline H.Pattyranie Tan, Universitas Pelita Harapan, Indonesia

714-723
- PDF (English) Views: 85 times | Download : 55 times
DIGITAL MARKETING PADA UMKM DI SULAWESI UTARA : SEBUAH TINJAUAN LITERATUR SISTEMATIS

Daniel Peterson Silaban, Universitas Sam Ratulangi, Indonesia

Ricardo Gianluigi Tindi, Universitas Sam Ratulangi, Indonesia

Vionalisa Chandra, Universitas Sam Ratulangi, Indonesia

724-740
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ANALISIS KUALITAS PELAYANAN DI SMP PRINCE’S CRE@TIVE SCHOOL MENGGUNAKAN METODE IMPORTANCE-PERFORMANCE MATRIX

Rudy Vernando Silalahi, Universitas Pelita Harapan, Indonesia

Samuel Kevin Sopar, Universitas Pelita Harapan, Indonesia

741-752
- PDF (English) Views: 79 times | Download : 60 times
IDENTIFIKASI VARIABEL YANG MEMPENGARUHI NIAT PEMBELIAN KONSUMEN TERHADAP PRODUK PT HONDA PROSPECT MOTOR DI JAKARTA

Alvin Benjamin Widagdo, Universitas Pelita Harapan, Indonesia

Dewi Wuisan, Universitas Pelita Harapan, Indonesia

Kristi Karla Arina, Universitas Kristen Indonesia , Indonesia

Maureen Arthajaya, Universitas Pelita Harapan, Indonesia

753-774
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MEMBANGUN KEBERLANJUTAN BISNIS UMKM MELALUI INOVASI DAN DAYA SAING BERKELANJUTAN: STUDI PADA UMKM DI TANGERANG

Jason Jonathan, Universitas Pelita Harapan, Indonesia

Jacquelinda Sandra Sembel, Universitas Pelita Harapan, Indonesia

775-790
- PDF (English) Views: 72 times | Download : 54 times
PENGARUH PENDIDIKAN KEWIRAUSAHAAN TERHADAP KREATIVITAS KEWIRAUSAHAAN YANG DIMEDIASI INSPIRASI KEWIRAUSAHAAN PADA MAHASISWA DI KOTA JAMBI

Zoel Hutabarat, Universitas Pelita Harapan, Indonesia

Megumi Callista Hensen, Universitas Pelita Harapan, Indonesia

791-804
- PDF (English) Views: 133 times | Download : 62 times
BAGAIMANA HARGA DAN INFORMASI KEMASAN MEMPENGARUHI KEPUASAN DAN PERILAKU PEMBELIAN PELANGGAN

Mega Irene Agustina, Universitas Pelita Harapan, Indonesia

Margaretha Pink Berlianto, Universitas Pelita Harapan, Indonesia

Maureen Arthajaya, Universitas Pelita Harapan, Indonesia

805-814
- PDF (English) Views: 120 times | Download : 72 times
PENGARUH ARUS KAS OPERASIONAL, AKRUAL, dan LEVERAGE TERHADAP PERSISTENSI LABA DENGAN BOOK TAX DIFFERENCES SEBAGAI MODERASI

Vidia Lia Rizky, Universitas Pelita Harapan, Indonesia

Stefanus Dimas Ryan, Universitas Pelita Harapan, Indonesia

815-828
- PDF (English) Views: 110 times | Download : 51 times
GAYA KEPEMIMPINAN PEMIMPIN AKADEMIK : STUDI KASUS PERGURUAN TINGGI SWASTA DI BANDUNG

Natalia Noya, Universitas Kristen Maranatha, Indonesia

Wilson Bangun, Universitas Kristen Maranatha, Indonesia

828-836
- PDF (English) Views: 111 times | Download : 69 times
ENHANCING JOB PERFORMANCE: EXPLORING THE IMPACT OF PERSON-JOB FIT, JOB AUTONOMY, AND WORK-LIFE BALANCE

Wafin Mughniy Showa, Sampoerna University , Indonesia

Tri Wismiarsi, Sampoerna University , Indonesia

Muhril Ardiansyah, Sampoerna University , Indonesia

837-849
- PDF (English) Views: 101 times | Download : 78 times
UNDERSTANDING THE IMPACT OF PURCHASE INTENTION AMONG GEN Z ON PRODUCT REVIEWS ON ELECTRONIC PRODUCTS

Ghazlan Atqiya Firmansya, Sampoerna University, Indonesia

Beatrix Benedicta Harlan, Sampoerna University, Indonesia

Tri Wismiarsi, Sampoerna University, Indonesia

850-873
- PDF (English) Views: 356 times | Download : 104 times
IMPACT OF NET PROFIT MARGIN AND EARNING PER SHARE TO STOCK PRICE IN INDONESIAN BANKING LISTED COMPANY FROM 2019-2023

Very, Sampoerna University, Indonesia

Pananda Pasaribu, Sampoerna University , Indonesia

Budi Kurniawan, Sampoerna University , Indonesia

874-886
- PDF (English) Views: 125 times | Download : 78 times
PREDICTION OF BOND PLANNING BASED ON CUSTOMER CHARACTERISTICS IN INDONESIA USING THE RANDOM FOREST ALGORITHM

Hendra Achmadi, Universitas Pelita Harapan, Indonesia

887-899
- PDF (English) Views: 124 times | Download : 56 times
MENJADIKAN MEDIA SOSIAL LADANG PROMOSI UNTUK MEMBANTU PENJUALAN UMKM LIA BAKERY, INDRAMAYU JAWA BARAT KELAS KAPITA SELEKTA

Dewi Wuisan, Universitas Pelita Harapan, Indonesia

Yohana Meilani, Universitas Pelita Harapan, Indonesia

900-920
- PDF (English) Views: 97 times | Download : 72 times
MENYIAPKAN GENERASI EMAS: STRATEGI MEMILIH JURUSAN KULIAH DI ERA REVOLUSI INDUSTRI 5.0

Renna Magdalena, Universitas Pelita Harapan, Indonesia

Tanggor Sihombing, Universitas Pelita Harapan, Indonesia

Ilyona Risty, Universitas Pelita Harapan, Indonesia

Junika Halawa, Universitas Pelita Harapan, Indonesia

921-927
- PDF (English) Views: 82 times | Download : 70 times
INTERACTIVE RADIO: GREEN TRANSFORMATION – TOWARDS SUSTAINABLE ECONOMY IN INDONESIA

Ilyona Risty, Universitas Pelita Harapan, Indonesia

Hananiel M Gunawan, Universitas Pelita Harapan, Indonesia

928-933
- PDF (English) Views: 105 times | Download : 72 times

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