卷 15 编号 2 (2020): SEPTEMBER

查看卷 15 编号 2 (2020): SEPTEMBER

已出版: 2020-09-19

完整期次

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Articles

STUDI EFISIENSI PASAR MODAL SYARIAH INDONESIA: OVER-REAKSI ATAU MOMENTUM? [STUDY OF THE EFFICIENCY OF INDONESIAN SHARIA CAPITAL MARKET: OVER-REACTION OR MOMENTUM?]

Perdana Wahyu Santosa, Nurul Huda

140-152
- PDF (Bahasa Indonesia)
THE USE OF SOCIAL MEDIA IN CRISIS COMMUNICATION - A VIETNAM - U.S. COMPARISON. [PENGGUNAAN MEDIA SOSIAL DALAM KRISIS KOMUNIKASI- VIETNAM - PERBANDINGAN AS]

Tuong-Minh Ly-Le

153-170
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PROJECT RISK AVOIDANCE AND PROJECT EXECUTION IN NIGERIA OIL AND GAS INDUSTRY [PENGHINDARAN RISIKO PROYEK DAN PELAKSANAAN PROYEK DI INDUSTRI MINYAK DAN GAS di NIGERIA]

Ike Egboga, Gift Worlu

171-182
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PREDICTING FACTORS THAT INFLUENCE ATTITUDE TO USE AND ITS IMPLICATIONS ON CONTINUANCE INTENTION TO USE SVOD: STUDY ON NETFLIX USERS OF INDONESIA [PREDIKSI FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP PENGGUNAAN DAN IMPLIKASINYA TERHADAP KEBERLANJUTAN NIAT PENGGUNAAN SVOD: STUDI PADA PENGGUNA NETFLIX di INDONESIA]

Elissa Lestari, Oei Richard Chandra Soesanto

183-208
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THE INFLUENCE OF E-SERVICE QUALITY AND E-RECOVERY TOWARDS REPURCHASE INTENTION ON ONLINE SHOP IN SURABAYA: THE MEDIATING ROLE OF CUSTOMER LOYALTY [PENGARUH KUALITAS E-SERVICE DAN E-RECOVERY TERHADAP NIAT PEMBELIAN ULANG DI TOKO ONLINE DI SURABAYA: PERAN LOYALITAS NASABAH SEBAGAI VARIABEL MEDIASI]

Charly Hongdiyanto, Metta Padmalia, Gladys Greselda Gosal, Devi Vionita Wahanadie

209-226
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CITRA MEREK DAN DUKUNGAN SELEBRITI UNTUK MEMPREDIKSI EKUITAS MEREK BERBASIS PELANGGAN PENGGUNA SHOPEE: KREDIBILITAS MEREK SEBAGAI VARIABEL MEDIASI [BRAND IMAGE AND CELEBRITY SUPPORT FOR PREDICTING BRAND EQUITY ON SHOPEE USERS: BRAND CREDIBILITY AS A MEDIATING VARIABLES]

Miharni Tjokrosaputro, Yulita Ongkowidjaja

227-243
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PENGARUH PACKAGING, SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN BUSANA BRAND LOKAL [THE EFFECT OF PACKAGING, SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH ON PURCHASE DECISIONS ON LOCAL BRAND FASHION]

Theophilus Alpha Kristiawan, Keni Keni

244-256
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SUSTAINABLE ENTREPRENEURIAL ORIENTATION, COMPETITIVE ADVANTAGE TERHADAP BUSINESS PERFORMANCE PADA UMKM: MODEL SEM-PLS [SUSTAINABLE ENTREPRENEURIAL ORIENTATION AND COMPETITIVE ADVANTAGES ON PERFORMANCE BUSINESS: STUDY ON MSMES IN BATAM CITY]

Venny Venny, Mohamad Trio Febriyantoro

257-281
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KAJIAN PERILAKU BELANJA KONSUMEN MENGGUNAKAN TEKNIK ASOSIASI DI SUPERMARKET (STUDI KASUS: TOSERBA X). [STUDY OF CONSUMER SHOPPING BEHAVIOR USING ASSOCIATION TECHNIQUES IN SUPERMARKET (CASE STUDY: TOSERBA X)]

Ronny Samsul Bahri, Laura Lahindah

282-289
- PDF (Bahasa Indonesia)