PENGARUH PACKAGING, SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN BUSANA BRAND LOKAL [THE EFFECT OF PACKAGING, SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH ON PURCHASE DECISIONS ON LOCAL BRAND FASHION] | Kristiawan | DeReMa (Development Research of Management): Jurnal Manajemen

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Theophilus Alpha Kristiawan
Universitas Tarumanagara
Indonesia

Keni Keni
Universitas Tarumanagara
Indonesia

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Copyright (c) 2020 Theophilus Alpha Kristiawan, Keni Keni

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Department of Management | Business School | Universitas Pelita Harapan | Indonesia | +62 21 546 0901 | jurnal.derema@uph.edu