CITRA MEREK DAN DUKUNGAN SELEBRITI UNTUK MEMPREDIKSI EKUITAS MEREK BERBASIS PELANGGAN PENGGUNA SHOPEE: KREDIBILITAS MEREK SEBAGAI VARIABEL MEDIASI [BRAND IMAGE AND CELEBRITY SUPPORT FOR PREDICTING BRAND EQUITY ON SHOPEE USERS: BRAND CREDIBILITY AS A MEDIATING VARIABLES] | Tjokrosaputro | DeReMa (Development Research of Management): Jurnal Manajemen

About The Authors

Miharni Tjokrosaputro

Indonesia

Yulita Ongkowidjaja
MM Untar

S1 di FEB Universitas Tarumanagara

Sedang menempuh MM di Universitas Tarumagara, Jakarta.

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Copyright (c) 2020 Miharni Tjokrosaputro, Yulita Ongkowidjaja

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Department of Management | Business School | Universitas Pelita Harapan | Indonesia | +62 21 546 0901 | jurnal.derema@uph.edu