Vol 15 Nr 2 (2020): SEPTEMBER

Articles

• STUDI EFISIENSI PASAR MODAL SYARIAH INDONESIA: OVER-REAKSI ATAU MOMENTUM? [STUDY OF THE EFFICIENCY OF INDONESIAN SHARIA CAPITAL MARKET: OVER-REACTION OR MOMENTUM?]

  Perdana Wahyu Santosa, Nurul Huda

  140-152

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• THE USE OF SOCIAL MEDIA IN CRISIS COMMUNICATION - A VIETNAM - U.S. COMPARISON. [PENGGUNAAN MEDIA SOSIAL DALAM KRISIS KOMUNIKASI- VIETNAM - PERBANDINGAN AS]

  Tuong-Minh Ly-Le

  153-170

  • PDF (English)

• PROJECT RISK AVOIDANCE AND PROJECT EXECUTION IN NIGERIA OIL AND GAS INDUSTRY [PENGHINDARAN RISIKO PROYEK DAN PELAKSANAAN PROYEK DI INDUSTRI MINYAK DAN GAS di NIGERIA]

  Ike Egboga, Gift Worlu

  171-182

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• PREDICTING FACTORS THAT INFLUENCE ATTITUDE TO USE AND ITS IMPLICATIONS ON CONTINUANCE INTENTION TO USE SVOD: STUDY ON NETFLIX USERS OF INDONESIA [PREDIKSI FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP PENGGUNAAN DAN IMPLIKASINYA TERHADAP KEBERLANJUTAN NIAT PENGGUNAAN SVOD: STUDI PADA PENGGUNA NETFLIX di INDONESIA]

  Elissa Lestari, Oei Richard Chandra Soesanto

  183-208

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• THE INFLUENCE OF E-SERVICE QUALITY AND E-RECOVERY TOWARDS REPURCHASE INTENTION ON ONLINE SHOP IN SURABAYA: THE MEDIATING ROLE OF CUSTOMER LOYALTY [PENGARUH KUALITAS E-SERVICE DAN E-RECOVERY TERHADAP NIAT PEMBELIAN ULANG DI TOKO ONLINE DI SURABAYA: PERAN LOYALITAS NASABAH SEBAGAI VARIABEL MEDIASI]

  Charly Hongdiyanto, Metta Padmalia, Gladys Greselda Gosal, Devi Vionita Wahanadie

  209-226

  • PDF (English)

• CITRA MEREK DAN DUKUNGAN SELEBRITI UNTUK MEMPREDIKSI EKUITAS MEREK BERBASIS PELANGGAN PENGGUNA SHOPEE: KREDIBILITAS MEREK SEBAGAI VARIABEL MEDIASI [BRAND IMAGE AND CELEBRITY SUPPORT FOR PREDICTING BRAND EQUITY ON SHOPEE USERS: BRAND CREDIBILITY AS A MEDIATING VARIABLES]

  Miharni Tjokrosaputro, Yulita Ongkowidjaja

  227-243

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• PENGARUH PACKAGING, SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN BUSANA BRAND LOKAL [THE EFFECT OF PACKAGING, SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH ON PURCHASE DECISIONS ON LOCAL BRAND FASHION]

  Theophilus Alpha Kristiawan, Keni Keni

  244-256

  • PDF (Bahasa Indonesia)

• SUSTAINABLE ENTREPRENEURIAL ORIENTATION, COMPETITIVE ADVANTAGE TERHADAP BUSINESS PERFORMANCE PADA UMKM: MODEL SEM-PLS [SUSTAINABLE ENTREPRENEURIAL ORIENTATION AND COMPETITIVE ADVANTAGES ON PERFORMANCE BUSINESS: STUDY ON MSMES IN BATAM CITY]

  Venny Venny, Mohamad Trio Febriyantoro

  257-281

  • PDF (Bahasa Indonesia)

• KAJIAN PERILAKU BELANJA KONSUMEN MENGGUNAKAN TEKNIK ASOSIASI DI SUPERMARKET (STUDI KASUS: TOSERBA X). [STUDY OF CONSUMER SHOPPING BEHAVIOR USING ASSOCIATION TECHNIQUES IN SUPERMARKET (CASE STUDY: TOSERBA X)]

  Ronny Samsul Bahri, Laura Lahindah

  282-289

  • PDF (Bahasa Indonesia)