호. 15 번호. 2 (2020): SEPTEMBER

Articles

• STUDI EFISIENSI PASAR MODAL SYARIAH INDONESIA: OVER-REAKSI ATAU MOMENTUM? [STUDY OF THE EFFICIENCY OF INDONESIAN SHARIA CAPITAL MARKET: OVER-REACTION OR MOMENTUM?]

  Perdana Wahyu Santosa,  Universitas YARSI,  Indonesia

  http://orcid.org/0000-0002-0221-3910

  Nurul Huda,  Universitas YARSI,  Indonesia

  140-152

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• THE USE OF SOCIAL MEDIA IN CRISIS COMMUNICATION - A VIETNAM - U.S. COMPARISON. [PENGGUNAAN MEDIA SOSIAL DALAM KRISIS KOMUNIKASI- VIETNAM - PERBANDINGAN AS]

  Tuong-Minh Ly-Le,  Bond University,  Australia

  http://orcid.org/0000-0001-8203-7357

  153-170

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• PROJECT RISK AVOIDANCE AND PROJECT EXECUTION IN NIGERIA OIL AND GAS INDUSTRY [PENGHINDARAN RISIKO PROYEK DAN PELAKSANAAN PROYEK DI INDUSTRI MINYAK DAN GAS di NIGERIA]

  Ike Egboga,

  Gift Worlu,

  171-182

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• PREDICTING FACTORS THAT INFLUENCE ATTITUDE TO USE AND ITS IMPLICATIONS ON CONTINUANCE INTENTION TO USE SVOD: STUDY ON NETFLIX USERS OF INDONESIA [PREDIKSI FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP PENGGUNAAN DAN IMPLIKASINYA TERHADAP KEBERLANJUTAN NIAT PENGGUNAAN SVOD: STUDI PADA PENGGUNA NETFLIX di INDONESIA]

  Elissa Lestari,  Universitas Multimedia Nusantara,  Indonesia

  Oei Richard Chandra Soesanto,  Universitas Multimedia Nusantara,  Indonesia

  183-208

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• THE INFLUENCE OF E-SERVICE QUALITY AND E-RECOVERY TOWARDS REPURCHASE INTENTION ON ONLINE SHOP IN SURABAYA: THE MEDIATING ROLE OF CUSTOMER LOYALTY [PENGARUH KUALITAS E-SERVICE DAN E-RECOVERY TERHADAP NIAT PEMBELIAN ULANG DI TOKO ONLINE DI SURABAYA: PERAN LOYALITAS NASABAH SEBAGAI VARIABEL MEDIASI]

  Charly Hongdiyanto,  Universitas Ciputra,  Indonesia

  http://orcid.org/0000-0002-7685-6089

  Metta Padmalia,  Universitas Ciputra,  Indonesia

  Gladys Greselda Gosal,  Universitas Ciputra,  Indonesia

  Devi Vionita Wahanadie,  Universitas Ciputra,  Indonesia

  209-226

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• CITRA MEREK DAN DUKUNGAN SELEBRITI UNTUK MEMPREDIKSI EKUITAS MEREK BERBASIS PELANGGAN PENGGUNA SHOPEE: KREDIBILITAS MEREK SEBAGAI VARIABEL MEDIASI [BRAND IMAGE AND CELEBRITY SUPPORT FOR PREDICTING BRAND EQUITY ON SHOPEE USERS: BRAND CREDIBILITY AS A MEDIATING VARIABLES]

  Miharni Tjokrosaputro,  Tarumanagara University,  Indonesia

  Yulita Ongkowidjaja,  MM Untar,

  227-243

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• PENGARUH PACKAGING, SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN BUSANA BRAND LOKAL [THE EFFECT OF PACKAGING, SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH ON PURCHASE DECISIONS ON LOCAL BRAND FASHION]

  Theophilus Alpha Kristiawan,  Universitas Tarumanagara,  Indonesia

  Keni Keni,  Universitas Tarumanagara,  Indonesia

  244-256

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• SUSTAINABLE ENTREPRENEURIAL ORIENTATION, COMPETITIVE ADVANTAGE TERHADAP BUSINESS PERFORMANCE PADA UMKM: MODEL SEM-PLS [SUSTAINABLE ENTREPRENEURIAL ORIENTATION AND COMPETITIVE ADVANTAGES ON PERFORMANCE BUSINESS: STUDY ON MSMES IN BATAM CITY]

  Venny Venny,  Universitas Universal,  Indonesia

  Mohamad Trio Febriyantoro,  Universitas Universal,

  257-281

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• KAJIAN PERILAKU BELANJA KONSUMEN MENGGUNAKAN TEKNIK ASOSIASI DI SUPERMARKET (STUDI KASUS: TOSERBA X). [STUDY OF CONSUMER SHOPPING BEHAVIOR USING ASSOCIATION TECHNIQUES IN SUPERMARKET (CASE STUDY: TOSERBA X)]

  Ronny Samsul Bahri,  Binus University,  Indonesia

  Laura Lahindah,  STIE Harapan Bangsa,

  282-289

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  • PDF (Bahasa Indonesia)  Views: 823 times |  Download : 109 times