호. 19 번호. 2 (2024): September

Articles

• BEYOND MOTIVATION AND HEAVY WORK INVESTMENT: THE CRITICAL ROLE OF BEHAVIORAL-FOCUSED SELF-LEADERSHIP IN ACHIEVING ACADEMIC RESEARCH PERFORMANCE

  Herta Napitupulu,  Pelita Harapan University,  Indonesia

  http://orcid.org/0009-0001-3849-0776

  94-112

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• THE IMPACT OF INTERNAL COMMUNICATION ON VIETNAMESE GEN Z EMPLOYEES’ WORK SATISFACTION

  Tuong-Minh Ly-Le,  University of Management and Technology Ho Chi Minh City, Vietnam,  Viet Nam

  http://orcid.org/0000-0001-8203-7357

  Hanh Canh Phuong Le,  EloQ Communications, Vietnam,

  113-130

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  • PDF (English)  Views: 1144 times |  Download : 288 times

• FROM PERCEPTION TO LOYALTY: EXPLORING THE IMPACT OF PERCEIVED BRAND AUTHENTICITY ON CONTINUOUS PURCHASE INTENTION

  Juwita Djaruma,  Universitas Tarumanagara,

  Keni Keni,  Universitas Tarumanagara,  Indonesia

  131-148

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  • PDF (English)  Views: 966 times |  Download : 314 times

• THE INFLUENCE OF CUSTOMER EXPERIENCE AND BRAND IMAGE ON CUSTOMER SATISFACTION (STUDY OF TOKOPEDIA USERS IN BANDUNG)

  Zulganef Zulganef,  Widyatama University,  Indonesia

  Dicky Gustafianto Taruna,  Universitas Widyatama Bandung,  Indonesia

  149-161

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• EXPLORING CHALLENGES IN IRAN'S KNOWLEDGE-BASED ICT FIRMS: IMPLICATIONS FOR EDUCATIONAL TECHNOLOGIES

  Arezoo Fotoohi,  Faculty of Humanities, Islamic Azad University, Sanandaj, Iran,  Iran, Islamic Republic of

  http://orcid.org/0009-0007-8301-1977

  162-174

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  • PDF (English)  Views: 622 times |  Download : 193 times

• PENGARUH MARKET ORIENTATION, DESIGN PACKAGING, DAN SOCIAL MEDIA MARKETING TERHADAP MINAT BELI PADA DE KLAPPER PIE DENGAN TRUST SEBAGAI VARIABEL MODERASI [THE EFFECT OF MARKET ORIENTATION, DESIGN PACKAGING, AND SOCIAL MEDIA MARKETING ON BUYING INTEREST IN DE KLAPPER PIE WITH TRUST AS A MODERATING VARIABLE]

  Intan Daratullaila,  Universitas Muhammadiyah Riau,  Indonesia

  Fitri Ayu Nofirda,  Universitas Muhammadiyah Riau,

  175-190

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  • PDF (Bahasa Indonesia)  Views: 535 times |  Download : 241 times