FROM PERCEPTION TO LOYALTY: EXPLORING THE IMPACT OF PERCEIVED BRAND AUTHENTICITY ON CONTINUOUS PURCHASE INTENTION | Djaruma | DeReMa (Development Research of Management): Jurnal Manajemen

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Juwita Djaruma
Universitas Tarumanagara

Keni Keni
Universitas Tarumanagara
Indonesia

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Copyright (c) 2024 Juwita Djaruma, Keni Keni

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Department of Management | Business School | Universitas Pelita Harapan | Indonesia | +62 21 546 0901 | jurnal.derema@uph.edu