Zulganef Zulganef
Widyatama University
Indonesia

Zulganef is currently a Professor of Post Graduates School of Universitas Widyatama Bandung, Indonesia. He served as faculty member of the University since 1992. He received an Undergraduate degree from International Relations Department of Padjadjaran University in 1987, continuing his study at Gadjah Mada University, and received Magister degree in 1990. He received Doctoral degree also from Gadjah Mada University in 2004 in the field of Consumer Behavior. He conducted some research and actively published some articles in the area marketing and consumer behavior. He received fundamental research grant from Higher Educational Directorate General of Indonesia National Education Ministry in 2007 and 2009.

Author’s contact: Jl.Cikutra 204 A Bandung, Indonesia 40125; Ph: +62227275855; zulganef@widyatama.ac.id;zulganef63@gmail.com

Dicky Gustafianto Taruna
Universitas Widyatama Bandung
Indonesia