Vol. 19 No. 2 (2024): September

View Vol. 19 No. 2 (2024): September
Published: 2024-09-14

Full Issue

Articles

  • BEYOND MOTIVATION AND HEAVY WORK INVESTMENT: THE CRITICAL ROLE OF BEHAVIORAL-FOCUSED SELF-LEADERSHIP IN ACHIEVING ACADEMIC RESEARCH PERFORMANCE

    Herta Napitupulu
    94-112

  • THE IMPACT OF INTERNAL COMMUNICATION ON VIETNAMESE GEN Z EMPLOYEES’ WORK SATISFACTION

    Tuong-Minh Ly-Le, Hanh Canh Phuong Le
    113-130

  • FROM PERCEPTION TO LOYALTY: EXPLORING THE IMPACT OF PERCEIVED BRAND AUTHENTICITY ON CONTINUOUS PURCHASE INTENTION

    Juwita Djaruma, Keni Keni
    131-148

  • THE INFLUENCE OF CUSTOMER EXPERIENCE AND BRAND IMAGE ON CUSTOMER SATISFACTION (STUDY OF TOKOPEDIA USERS IN BANDUNG)

    Zulganef Zulganef, Dicky Gustafianto Taruna
    149-161

  • EXPLORING CHALLENGES IN IRAN'S KNOWLEDGE-BASED ICT FIRMS: IMPLICATIONS FOR EDUCATIONAL TECHNOLOGIES

    Arezoo Fotoohi
    162-174

  • PENGARUH MARKET ORIENTATION, DESIGN PACKAGING, DAN SOCIAL MEDIA MARKETING TERHADAP MINAT BELI PADA DE KLAPPER PIE DENGAN TRUST SEBAGAI VARIABEL MODERASI [THE EFFECT OF MARKET ORIENTATION, DESIGN PACKAGING, AND SOCIAL MEDIA MARKETING ON BUYING INTEREST IN DE KLAPPER PIE WITH TRUST AS A MODERATING VARIABLE]

    Intan Daratullaila, Fitri Ayu Nofirda
    175-190