Vol. 19 No. 2 (2024): September

Articles

• BEYOND MOTIVATION AND HEAVY WORK INVESTMENT: THE CRITICAL ROLE OF BEHAVIORAL-FOCUSED SELF-LEADERSHIP IN ACHIEVING ACADEMIC RESEARCH PERFORMANCE

  Herta Napitupulu

  94-112

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  Herta Napitupulu,  Pelita Harapan University,  Indonesia

  http://orcid.org/0009-0001-3849-0776

  Abstract views : 1131 times | Downloads: 443 times | DOI : https://doi.org/10.19166/derema.v19i2.8460
  

• THE IMPACT OF INTERNAL COMMUNICATION ON VIETNAMESE GEN Z EMPLOYEES’ WORK SATISFACTION

  Tuong-Minh Ly-Le, Hanh Canh Phuong Le

  113-130

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  Tuong-Minh Ly-Le,  University of Management and Technology Ho Chi Minh City, Vietnam,  Viet Nam

  http://orcid.org/0000-0001-8203-7357

  Hanh Canh Phuong Le,  EloQ Communications, Vietnam

  Abstract views : 2410 times | Downloads: 756 times | DOI : https://doi.org/10.19166/derema.v19i2.8165
  

• FROM PERCEPTION TO LOYALTY: EXPLORING THE IMPACT OF PERCEIVED BRAND AUTHENTICITY ON CONTINUOUS PURCHASE INTENTION

  Juwita Djaruma, Keni Keni

  131-148

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  Juwita Djaruma,  Universitas Tarumanagara

  Keni Keni,  Universitas Tarumanagara,  Indonesia

  Abstract views : 1651 times | Downloads: 1025 times | DOI : https://doi.org/10.19166/derema.v19i2.8546
  

• THE INFLUENCE OF CUSTOMER EXPERIENCE AND BRAND IMAGE ON CUSTOMER SATISFACTION (STUDY OF TOKOPEDIA USERS IN BANDUNG)

  Zulganef Zulganef, Dicky Gustafianto Taruna

  149-161

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  Zulganef Zulganef,  Widyatama University,  Indonesia

  Dicky Gustafianto Taruna,  Universitas Widyatama Bandung,  Indonesia

  Abstract views : 1061 times | Downloads: 369 times | DOI : https://doi.org/10.19166/derema.v19i2.8614
  

• EXPLORING CHALLENGES IN IRAN'S KNOWLEDGE-BASED ICT FIRMS: IMPLICATIONS FOR EDUCATIONAL TECHNOLOGIES

  Arezoo Fotoohi

  162-174

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  Arezoo Fotoohi,  Faculty of Humanities, Islamic Azad University, Sanandaj, Iran,  Iran, Islamic Republic of

  http://orcid.org/0009-0007-8301-1977

  Abstract views : 1026 times | Downloads: 478 times | Download: 0 times | DOI : https://doi.org/10.19166/derema.v19i2.8623
  

• PENGARUH MARKET ORIENTATION, DESIGN PACKAGING, DAN SOCIAL MEDIA MARKETING TERHADAP MINAT BELI PADA DE KLAPPER PIE DENGAN TRUST SEBAGAI VARIABEL MODERASI [THE EFFECT OF MARKET ORIENTATION, DESIGN PACKAGING, AND SOCIAL MEDIA MARKETING ON BUYING INTEREST IN DE KLAPPER PIE WITH TRUST AS A MODERATING VARIABLE]

  Intan Daratullaila, Fitri Ayu Nofirda

  175-190

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  Intan Daratullaila,  Universitas Muhammadiyah Riau,  Indonesia

  Fitri Ayu Nofirda,  Universitas Muhammadiyah Riau

  Abstract views : 1032 times | Downloads: 484 times | DOI : https://doi.org/10.19166/derema.v19i2.8601