Vol. 6 No. 2 (2022): October 2022

View Vol. 6 No. 2 (2022): October 2022
Published: 01-11-2022

Research Articles

  • STRATEGI PEMASARAN MEDIA ONLINE SEBAGAI SARANA PENGEMBANGAN UMKM (MADRE KITCHEN)

    Febryola Indra, Vriandi Hapsara, Steven Sunar, Angellica Midian Sinaga, Stefany Stefany
    1-8

  • PENGARUH SERVICE QUALITY TERHADAP BRAND LOYALTY PADA HOTEL BINTANG 5 DI JAKARTA PUSAT

    Julita Then, Rachelle Rachelle, Rachel Quinella
    9-23

  • IMPACT OF RESTAURANT'S ATMOSPHERE TOWARDS CUSTOMER'S LOYALTY : AN EXTENDED MEHRABIAN RUSSEL MODEL

    Juliana Juliana, Sandra Maleachi, Arifin Djakasaputra, Rosianna Sianipar, Rehuel Alany Anjar Putri Mora
    24-34

  • PENGARUH KUALITAS EVENT TERHADAP KEPUASAN PESERTA PADA AUTHENTICITY SILVERSPACE TURNAMEN E-SPORTS PALEMBANG

    Pelliyezer Karo Karo, Athirah Nur
    35-50

  • SUBSTITUSI RENDANG DAGING DENGAN MENGGUNAKAN BAHAN DASAR TEMPE

    Jimmy Situmorang, Vasco A.H. Goeltom, Chrisella Kurniawan
    51-67

  • HARD RESET: IMPLICATIONS OF COVID-19 PANDEMIC ON BALI’S HOSPITALITY AND TOURISM INDUSTRY FROM THE PERSPECTIVES OF MANAGEMENT STUDIES

    Putu Chris Susanto
    68-77

  • GEOGRAPHICAL INDICATION BRAND AS PROMOTION OF DESTINATION (STUDY OF SAMBAL HIYUNG)

    Elang Kusumo, Diena Mutiara Lemy, Amelda Pramezwary, Mikhael MM Sebayang, Jerry Udampo
    78-82