Email this article HARD RESET: IMPLICATIONS OF COVID-19 PANDEMIC ON BALI’S HOSPITALITY AND TOURISM INDUSTRY FROM THE PERSPECTIVES OF MANAGEMENT STUDIES
Abstract
Covid-19 pandemic has had immensely adverse implications on Bali’s hospitality and tourism industry. This paper investigates and summarizes findings from select articles and publications on studies, reports, and outlooks regarding the implications of pandemic on the hospitality and tourism sector in Bali, from the perspectives of three domains of management studies: finance, human resources, and marketing. The author found that in terms of financial management, many hospitality and tourism had to engage in various crisis management and survival strategies. In terms of human resource management, both companies and workers have been adversely impacted. Meanwhile, the marketing efforts have largely focused on the domestic markets throughout 2020-2021. In brief, Bali’s tourism and hospitality industry have had to adopt a survival mode, with a focus towards short-term demands and immediate implications. Meanwhile, a focus on long-term solutions that sees this pandemic as an opportunity for hard reset have been noticeably lacking.
Keywords
Full Text:
PDFReferences
Amalia, S., Sulasno, Putra, J., & Singga, O. (2021). Impact of the Covid-19 Pandemic on Financial Reports on Financial Performance (Study on Hospitality, Restaurant, and Tourism Sub-Sector). Review of International Geographical Education Online, 11, 3441–3449. Aristana, I. N., Arsawan, I. W. E., & Rustiarini, N. W. (2021). Employee loyalty during slowdown of Covid-19: Do satisfaction and trust matter? International Journal of Tourism Cities, 8(1), 223–243. https://doi.org/10.1108/IJTC-03-2021-0036 Bhaskara, G. I., & Filimonau, V. (2021). The COVID-19 pandemic and organisational learning for disaster planning and management: A perspective of tourism businesses from a destination prone to consecutive disasters. Journal of Hospitality and Tourism Management, 46, 364–375. https://doi.org/10.1016/j.jhtm.2021.01.011 BPS Provinsi Bali. (2021). Analisis Isu Terkini: Hasil Survei Kegiatan Usaha Pada Masa Pandemi Covid-19 Provinsi Bali 2021. Badan Pusat Statistik Provinsi Bali. https://bali.bps.go.id/publication/2022/01/18/6ca7d83752bc6f4f97746d37/analisis-isu-terkini-hasil-survei-kegiatan-usaha-pada-masa-pandemi-covid-19-provinsi-bali-2021.html BPS Provinsi Bali. (2022). Survei Hotel Bulanan (VHTS). Badan Pusat Statistik Provinsi Bali. https://bali.bps.go.id/subject/16/pariwisata.html#subjekViewTab5 Budhi, M. K. S., Lestari, N. P. N. E., & Suasih, N. N. R. (2022). The Recovery Of The Tourism Industry In Bali Province Through The Penta-Helix Collaboration Strategy In The New Normal Era. GeoJournal of Tourism and Geosites, 40(1), 167–174. https://doi.org/10.30892/gtg.40120-816 Dewi, N. W. B. P., Ernawati, N. M., & Mudana, I. G. (2021). Courtyard by Marriott Bali Nusa Dua Resort: A Support for Employee Productivity during the Covid-19 Pandemic. Jurnal Bali Membangun Bali, 2(1), 29–36. https://doi.org/10.51172/jbmb.v2i1.154 Esomar, M. J. F., & Christianty, R. (2021). Dampak Pandemi Covid-19 terhadap Kinerja Keuangan Perusahaan Sektor Jasa di BEI. JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN), 7(2), 227–233. https://doi.org/10.31289/jkbm.v7i2.5266 Febrianto, I. G. A. (2021). Persepsi dan Sikap Wisatawan Milenial terhadap Pariwisata di Era Covid-19. Jurnal Kepariwisataan, 20(1), 26–34. https://doi.org/10.52352/jpar.v20i1.435 Harvey, E. J. (2021). Lessons (so far) from the COVID-19 pandemic. Canadian Journal of Surgery. Journal Canadien De Chirurgie, 64(1), E108. https://doi.org/10.1503/cjs.002921 Irawanto, D. W., Yuana, P., Novianti, K. R., & Satwika, I. P. (2021). Pandemic Leadership: Lessons from Bali Tourism Sector Approach to Covid-19. APMBA (Asia Pacific Management and Business Application), 10(2), 137–144. https://doi.org/10.21776/ub.apmba.2021.010.02.2 Jatmiko, J. (2021, June 29). Pengamat: Work From Bali Kontraproduktif terhadap Penanganan Pandemi. Kompas. https://money.kompas.com/read/2021/06/29/160818126/pengamat-work-from-bali-kontraproduktif-terhadap-penanganan-pandemi Kantamneni, N. (2020). The impact of the COVID-19 pandemic on marginalized populations in the United States: A research agenda. Journal of Vocational Behavior, 119, 103439. https://doi.org/10.1016/j.jvb.2020.103439 Kementerian Pariwisata dan Ekonomi Kreatif. (2021a). Buku Outlook Pariwisata dan Ekonomi Kreatif 2021. Kemenparekraf. https://www.kemenparekraf.go.id/pustaka/buku-outlook-pariwisata-dan-ekonomi-kreatif-2021 Kementerian Pariwisata dan Ekonomi Kreatif. (2021b). Tren Industri Pariwisata 2021. Kemenparekraf. https://www.kemenparekraf.go.id/pustaka/Buku-Tren-Pariwisata-2021 Magnani, N. (2020). The “Great Equalizer”? Autonomy, Vulnerability and Solidarity in Uncertain Times. Biblioteca Della Libertà, 2(228), 1–22. Manek, D. (2021). Covid-19 Pandemic and Dynamics of Hotel Own Demand and Supply in Bali. International Journal of Economics, Management, Business, and Social Science (IJEMBIS), 1(2), 246–254. Manuhutu, F., Widawati, I. A. P., & Satiadji, A. R. (2022). Analisis Strategi Bauran Promosi dan Strategi Saluran Distribusi pada Unit Kelola Archipelago International pada Situasi Pandemi Covid-19 Kota Denpasar, Bali. Tulisan Ilmiah Pariwisata (TULIP), 4(2), 84–97. https://doi.org/10.31314/tulip.4.2.84-97.2021 Natakusuma, D. (2021). Strategi Diferensiasi Produk Event Dalam Manajemen Pemasaran Untuk Menghadapi Pandemi Covid-19. Journal of Event, Travel and Tour Management, 1(1), 25–33. https://doi.org/10.34013/jett.v1i1.612 Puspita, N. P. L. A., Astawa, I. P., & Mudana, I. G. (2021). Hotel Strategy in Facing the Covid-19 Pandemic (The Westin Resort Nusa Dua Experience). International Journal of Glocal Tourism, 2(1), 28–39. Putra, R. A. B. N. (2021). Strategic Recovery Plan: The Resilience of Wyndham Garden Kuta Beach Bali after Major Impacts of Covid-19 Pandemic. International Journal of Glocal Tourism, 2(1), 13–27. Saputra, K. W. A., Purnantara, M. H., Juniarta, P. P., & Wachyuni, S. S. (2022). Crisis Management Strategy in Bali Hotel Industry during the COVID-19. South Asian Journal of Social Studies and Economics, 21–29. https://doi.org/10.9734/sajsse/2022/v13i230352 Škare, M., Soriano, D. R., & Porada-Rochoń, M. (2021). Impact of COVID-19 on the travel and tourism industry. Technological Forecasting and Social Change, 163, 120469. https://doi.org/10.1016/j.techfore.2020.120469 Sousa, B., Malheiro, A., Liberato, D., & Liberato, P. (2021). Movie Tourism and Attracting New Tourists in the Post-pandemic Period: A Niche Marketing Perspective. In J. V. de Carvalho, Á. Rocha, P. Liberato, & A. Peña (Eds.), Advances in Tourism, Technology and Systems (pp. 373–384). Springer. https://doi.org/10.1007/978-981-33-4256-9_34 Subawa, N. S., Widhiasthini, N. W., Astawa, I. P., Dwiatmadja, C., & Permatasari, N. P. I. (2021). The practices of virtual reality marketing in the tourism sector, a case study of Bali, Indonesia. Current Issues in Tourism, 24(23), 3284–3295. https://doi.org/10.1080/13683500.2020.1870940 Sukaatmadja, I.P.G., & Kerti Yasa, N. (2021). Perilaku Wisatawan Domestik Terhadap Pariwisata Bali. Media Sains Indonesia. Sukaatmadja, I. P. G., Yasa, N. N. K., Telagawathi, N. L. W. S., Witarsana, I. G. A. G., & Rahmayanti, P. L. D. (2022). Motivation versus risk: Study of domestic tourists revisit intention to Bali on pandemic COVID-19. Linguistics and Culture Review, 6, 65–77. https://doi.org/10.21744/lingcure.v6nS1.1910 Suryaningsih, I. A., & Suryawardani, I. G. A. O. (2021). Strategi Bertahan Hotel Berbintang dalam Menghadapi Situasi Covid-19 di Kabupaten Badung, Bali. Jurnal Kajian Bali (Journal of Bali Studies), 11(2), 387–406. https://doi.org/10.24843/JKB.2021.v11.i02.p08 United Nations Conference on Trade and Development. (2021). Covid-19 and Tourism: An Update. UNCTAD. Utama, I. G. B. R., Erfiani, N. M. D., Wuruwu, D., Susanto, P. C., Darmawijaya, I. P., & Trimurti, C. P. (2022). Implementation of Tourism Management Concept in Herbal Tourism Village as Alternative Tourism Business in the New Normal Era. Technium Business and Management, 2(1), 30–44. https://doi.org/10.47577/business.v2i1.6065 Utama, I. G. B. R., Susanto, P. C., Trimurti, C. P., & Darmawijaya, I. P. (2021). Model Pemetaan Potensi Desa Wisata Herbal: Studi Kasus Di Desa Catur, Kecamatan Kintamani, Kabupaten Bangli, Bali. In Policy Brief Pemulihan Ekonomi Provinsi Bali Berbasis Riset Kebencanaan: Ideathon Bali Kembali (pp. 49–55). Badan Nasional Penanggulangan Bencana. Wedaningsih, L. S., Vipriyanti, N. U., Maba, W., & Partama, I. G. Y. (2021). Mapping the Employee Layoff of Star Hotels in Denpasar City: An Effort to Reduce the Impacts of the Covid-19 Pandemic. SOSHUM : Jurnal Sosial Dan Humaniora, 11(1), 100–111. https://doi.org/10.31940/soshum.v11i1.2304 Winowatan, J., Murdana, I. K., & Widawati, I. A. P. (2021). Penyiapan Sumber Daya Manusia Berbasis CHSE dalam Memasuki Era New Normal di Hotel Losari Villa Legian dan Hotel Losari Sunset Road Bali. Tulisan Ilmiah Pariwisata (TULIP), 4(1), 23–31. https://doi.org/10.31314/tulip.4.1.23-31.2021 Yoga, I., & Yudiarta, I. G. A. (2021). Grey Forecasting of Inbound Tourism to Bali and Financial Loses from the COVID-19. International Journal of Grey Systems, 1(1), 48–57. https://doi.org/10.52812/ijgs.17
Copyright (c) 2022 Putu Chris Susanto
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
School of Hospitality & Tourism | Universitas Pelita Harapan | Indonesia | Phone +62 21 546 0901 | Fax +62 21 546 0910 | jurnal.hospitour@uph.edu