Vol. 6 No. 2 (2022): October 2022

Cover Vol.6 No.2, October 2022

• COVER

  Cover Depan

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• Table of Content

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Articles

• STRATEGI PEMASARAN MEDIA ONLINE SEBAGAI SARANA PENGEMBANGAN UMKM (MADRE KITCHEN)

  Febryola Indra, Vriandi Hapsara, Steven Sunar, Angellica Midian Sinaga, Stefany Stefany

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• PENGARUH SERVICE QUALITY TERHADAP BRAND LOYALTY PADA HOTEL BINTANG 5 DI JAKARTA PUSAT

  Julita Then, Rachelle Rachelle, Rachel Quinella

  9-23

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• IMPACT OF RESTAURANT'S ATMOSPHERE TOWARDS CUSTOMER'S LOYALTY : AN EXTENDED MEHRABIAN RUSSEL MODEL

  Juliana Juliana, Sandra Maleachi, Arifin Djakasaputra, Rosianna Sianipar, Rehuel Alany Anjar Putri Mora

  24-34

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• PENGARUH KUALITAS EVENT TERHADAP KEPUASAN PESERTA PADA AUTHENTICITY SILVERSPACE TURNAMEN E-SPORTS PALEMBANG

  Pelliyezer Karo Karo, Athirah Nur

  35-50

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• SUBSTITUSI RENDANG DAGING DENGAN MENGGUNAKAN BAHAN DASAR TEMPE

  Jimmy Situmorang, Vasco A.H. Goeltom, Chrisella Kurniawan

  51-67

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• HARD RESET: IMPLICATIONS OF COVID-19 PANDEMIC ON BALI’S HOSPITALITY AND TOURISM INDUSTRY FROM THE PERSPECTIVES OF MANAGEMENT STUDIES

  Putu Chris Susanto

  68-77

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• GEOGRAPHICAL INDICATION BRAND AS PROMOTION OF DESTINATION (STUDY OF SAMBAL HIYUNG)

  Elang Kusumo, Diena Mutiara Lemy, Amelda Pramezwary, Mikhael MM Sebayang, Jerry Udampo

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• Cover Belakang

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