卷 17 编号 2 (2022): September

Articles

• Building Service Experience to Attain Customer Repurchase Intention: A Moderated-Mediation Model in the Context of Student Consumer in Indonesia

  Zulganef Zulganef,  Universitas Widyatama Bandung,  Indonesia

  Irma Nilasari,  Universitas Widyatama Bandung,  Indonesia

  147-161

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  • PDF (English)  Views: 751 times |  Download : 199 times

• ORGANIZATIONAL INERTIA AND ORGANIZATIONAL PERFORMANCE: FAMILY BUSINESS CONTEXT IN INDONESIA

  Intan Ramadania Hartono Putri,  Ciputra University Surabaya,  Indonesia

  Tiffany Angwar,  Universitas Ciputra Surabaya,

  Metta Padmalia,  Universitas Ciputra Surabaya,

  Teofilus Teofilus,  Universitas Ciputra,

  162-185

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  • PDF (English)  Views: 1307 times |  Download : 177 times

• USULAN STRATEGI BERSAING PERUSAHAAN KONTRAKTOR GOLONGAN KECIL [PROPOSED COMPETITIVE STRATEGIES OF SMALL CONTRACTOR COMPANIES]

  Niken Prawirakusumah,  Universitas Katholik Parahyangan Bandung,

  Maria Merry Marianti,  Universitas Katholik Parahyangan Bandung,

  186-204

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  • PDF (Bahasa Indonesia)  Views: 544 times |  Download : 108 times

• PENGARUH KUALITAS PRODUK, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK DENGAN KEPUASAN PELANGGAN SEBAGAI MEDIASI (STUDI PADA MEREK APPLE) [THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND BRAND TRUST ON BRAND LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE (STUDY ON BRAND APPLE)]

  Suci Rahmadhani,  Universitas Muhammadiyah Riau,  Indonesia

  Fitri Ayu Nofirda,  Universitas Muhammadiyah Riau,

  Sulistyandari Sulistyandari,  Universitas Muhammadiyah Riau,

  205-222

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  • PDF (Bahasa Indonesia)  Views: 5494 times |  Download : 827 times

• PENGARUH DIGITAL MARKETING, KEPERCAYAAN MEREK DAN KEPUASAAN PELANGGAN TERHADAP MINAT BELI PRODUK IMPORT PADA E-COMMERCE ALIEXPRESS [THE INFLUENCE OF DIGITAL MARKETING, BRAND TRUST AND CUSTOMER SATISFACTION ON BUYING INTEREST OF IMPORTED PRODUCTS ON E-COMMERCE SITE ALIEXPRESS]

  Anggun Cahaya Pratiwi,  Universitas Muhammadiyah Riau,

  Fitri Ayu Nofirda,  Universitas Muhammadiyah Riau,  Indonesia

  Ikhbal Akhmad,  Universitas Muhammadiyah Riau,

  223-241

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  • PDF (Bahasa Indonesia)  Views: 2254 times |  Download : 182 times

• PENGARUH KETIDAKPASTIAN EKONOMI TERHADAP HUTANG PERUSAHAAN DI INDONESIA [THE EFFECT OF ECONOMIC UNCERTAINTY ON COMPANY DEBT IN INDONESIA]

  Willy Djulianto,  Universitas Pelita Harapan,  Indonesia

  Vina Nugroho,  Universitas Pelita Harapan,  Indonesia

  242-253

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  • PDF (Bahasa Indonesia)  Views: 972 times |  Download : 198 times