Τόμ. 17 Αρ. 2 (2022): September

Προβολή του Τόμ. 17 Αρ. 2 (2022): September
Δημοσιευμένα: 2022-10-04

Πλήρες τεύχος

Articles

  • Building Service Experience to Attain Customer Repurchase Intention: A Moderated-Mediation Model in the Context of Student Consumer in Indonesia

    Zulganef Zulganef, Irma Nilasari
    147-161

  • ORGANIZATIONAL INERTIA AND ORGANIZATIONAL PERFORMANCE: FAMILY BUSINESS CONTEXT IN INDONESIA

    Intan Ramadania Hartono Putri, Tiffany Angwar, Metta Padmalia, Teofilus Teofilus
    162-185

  • USULAN STRATEGI BERSAING PERUSAHAAN KONTRAKTOR GOLONGAN KECIL [PROPOSED COMPETITIVE STRATEGIES OF SMALL CONTRACTOR COMPANIES]

    Niken Prawirakusumah, Maria Merry Marianti
    186-204

  • PENGARUH KUALITAS PRODUK, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK DENGAN KEPUASAN PELANGGAN SEBAGAI MEDIASI (STUDI PADA MEREK APPLE) [THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND BRAND TRUST ON BRAND LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE (STUDY ON BRAND APPLE)]

    Suci Rahmadhani, Fitri Ayu Nofirda, Sulistyandari Sulistyandari
    205-222

  • PENGARUH DIGITAL MARKETING, KEPERCAYAAN MEREK DAN KEPUASAAN PELANGGAN TERHADAP MINAT BELI PRODUK IMPORT PADA E-COMMERCE ALIEXPRESS [THE INFLUENCE OF DIGITAL MARKETING, BRAND TRUST AND CUSTOMER SATISFACTION ON BUYING INTEREST OF IMPORTED PRODUCTS ON E-COMMERCE SITE ALIEXPRESS]

    Anggun Cahaya Pratiwi, Fitri Ayu Nofirda, Ikhbal Akhmad
    223-241

  • PENGARUH KETIDAKPASTIAN EKONOMI TERHADAP HUTANG PERUSAHAAN DI INDONESIA [THE EFFECT OF ECONOMIC UNCERTAINTY ON COMPANY DEBT IN INDONESIA]

    Willy Djulianto, Vina Nugroho
    242-253