Vol. 17 No. 2 (2022): September

Articles

• Building Service Experience to Attain Customer Repurchase Intention: A Moderated-Mediation Model in the Context of Student Consumer in Indonesia

  Zulganef Zulganef, Irma Nilasari

  147-161

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  Zulganef Zulganef,  Universitas Widyatama Bandung,  Indonesia

  Irma Nilasari,  Universitas Widyatama Bandung,  Indonesia

  Abstract views : 1060 times | Downloads: 391 times | DOI : https://doi.org/10.19166/derema.v17i2.5867
  

• ORGANIZATIONAL INERTIA AND ORGANIZATIONAL PERFORMANCE: FAMILY BUSINESS CONTEXT IN INDONESIA

  Intan Ramadania Hartono Putri, Tiffany Angwar, Metta Padmalia, Teofilus Teofilus

  162-185

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  Intan Ramadania Hartono Putri,  Ciputra University Surabaya,  Indonesia

  Tiffany Angwar,  Universitas Ciputra Surabaya

  Metta Padmalia,  Universitas Ciputra Surabaya

  Teofilus Teofilus,  Universitas Ciputra

  Abstract views : 1656 times | Downloads: 418 times | DOI : https://doi.org/10.19166/derema.v17i2.4995
  

• USULAN STRATEGI BERSAING PERUSAHAAN KONTRAKTOR GOLONGAN KECIL [PROPOSED COMPETITIVE STRATEGIES OF SMALL CONTRACTOR COMPANIES]

  Niken Prawirakusumah, Maria Merry Marianti

  186-204

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  Niken Prawirakusumah,  Universitas Katholik Parahyangan Bandung

  Maria Merry Marianti,  Universitas Katholik Parahyangan Bandung

  Abstract views : 818 times | Downloads: 240 times | DOI : https://doi.org/10.19166/derema.v17i2.5277
  

• PENGARUH KUALITAS PRODUK, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK DENGAN KEPUASAN PELANGGAN SEBAGAI MEDIASI (STUDI PADA MEREK APPLE) [THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND BRAND TRUST ON BRAND LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE (STUDY ON BRAND APPLE)]

  Suci Rahmadhani, Fitri Ayu Nofirda, Sulistyandari Sulistyandari

  205-222

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  Suci Rahmadhani,  Universitas Muhammadiyah Riau,  Indonesia

  Fitri Ayu Nofirda,  Universitas Muhammadiyah Riau

  Sulistyandari Sulistyandari,  Universitas Muhammadiyah Riau

  Abstract views : 7035 times | Downloads: 1538 times | DOI : https://doi.org/10.19166/derema.v17i2.5569
  

• PENGARUH DIGITAL MARKETING, KEPERCAYAAN MEREK DAN KEPUASAAN PELANGGAN TERHADAP MINAT BELI PRODUK IMPORT PADA E-COMMERCE ALIEXPRESS [THE INFLUENCE OF DIGITAL MARKETING, BRAND TRUST AND CUSTOMER SATISFACTION ON BUYING INTEREST OF IMPORTED PRODUCTS ON E-COMMERCE SITE ALIEXPRESS]

  Anggun Cahaya Pratiwi, Fitri Ayu Nofirda, Ikhbal Akhmad

  223-241

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  Anggun Cahaya Pratiwi,  Universitas Muhammadiyah Riau

  Fitri Ayu Nofirda,  Universitas Muhammadiyah Riau,  Indonesia

  Ikhbal Akhmad,  Universitas Muhammadiyah Riau

  Abstract views : 2617 times | Downloads: 346 times | DOI : https://doi.org/10.19166/derema.v17i2.5282
  

• PENGARUH KETIDAKPASTIAN EKONOMI TERHADAP HUTANG PERUSAHAAN DI INDONESIA [THE EFFECT OF ECONOMIC UNCERTAINTY ON COMPANY DEBT IN INDONESIA]

  Willy Djulianto, Vina Nugroho

  242-253

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  Willy Djulianto,  Universitas Pelita Harapan,  Indonesia

  Vina Nugroho,  Universitas Pelita Harapan,  Indonesia

  Abstract views : 1224 times | Downloads: 315 times | DOI : https://doi.org/10.19166/derema.v17i2.5888