Том 17 № 2 (2022): September

Articles

• Building Service Experience to Attain Customer Repurchase Intention: A Moderated-Mediation Model in the Context of Student Consumer in Indonesia

  Zulganef Zulganef, Irma Nilasari

  147-161

  • PDF (English)

• ORGANIZATIONAL INERTIA AND ORGANIZATIONAL PERFORMANCE: FAMILY BUSINESS CONTEXT IN INDONESIA

  Intan Ramadania Hartono Putri, Tiffany Angwar, Metta Padmalia, Teofilus Teofilus

  162-185

  • PDF (English)

• USULAN STRATEGI BERSAING PERUSAHAAN KONTRAKTOR GOLONGAN KECIL [PROPOSED COMPETITIVE STRATEGIES OF SMALL CONTRACTOR COMPANIES]

  Niken Prawirakusumah, Maria Merry Marianti

  186-204

  • PDF (Bahasa Indonesia)

• PENGARUH KUALITAS PRODUK, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK DENGAN KEPUASAN PELANGGAN SEBAGAI MEDIASI (STUDI PADA MEREK APPLE) [THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND BRAND TRUST ON BRAND LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE (STUDY ON BRAND APPLE)]

  Suci Rahmadhani, Fitri Ayu Nofirda, Sulistyandari Sulistyandari

  205-222

  • PDF (Bahasa Indonesia)

• PENGARUH DIGITAL MARKETING, KEPERCAYAAN MEREK DAN KEPUASAAN PELANGGAN TERHADAP MINAT BELI PRODUK IMPORT PADA E-COMMERCE ALIEXPRESS [THE INFLUENCE OF DIGITAL MARKETING, BRAND TRUST AND CUSTOMER SATISFACTION ON BUYING INTEREST OF IMPORTED PRODUCTS ON E-COMMERCE SITE ALIEXPRESS]

  Anggun Cahaya Pratiwi, Fitri Ayu Nofirda, Ikhbal Akhmad

  223-241

  • PDF (Bahasa Indonesia)

• PENGARUH KETIDAKPASTIAN EKONOMI TERHADAP HUTANG PERUSAHAAN DI INDONESIA [THE EFFECT OF ECONOMIC UNCERTAINTY ON COMPANY DEBT IN INDONESIA]

  Willy Djulianto, Vina Nugroho

  242-253

  • PDF (Bahasa Indonesia)