Vol.2, No.1, April 2022

Articles

• Pengaruh Kualitas Pelayanan terhadap Loyalitas Pasien dengan Kepuasan Pasien sebagai Mediasi di WellClinic Gading Serpong [The Influence of Service Quality on Patient Loyalty Mediated by Patient Satisfaction at WellClinic Gading Serpong]

  Sunaryo Oentara,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Tangerang,  Indonesia

  Innocentius Bernarto,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Tangerang,  Indonesia

  1-14

  DOI : https://doi.org/10.19166/imj.v2i1.5866
  

  • PDF (English)  Views: 1019 times |  Download : 597 times

• Online Reviews by Beauty Vloggers of Local Lipsticks Product Impact on Purchase Intention

  Elda Octaffiana,  Universitas Presiden, Bekasi,  Indonesia

  Filda Rahmiati,  President University, Cikarang, Bekasi,  Indonesia

  Genoveva Genoveva,  President University, Cikarang, Bekasi,  Indonesia

  15-30

  DOI : https://doi.org/10.19166/imj.v2i1.5869
  

  • PDF (English)  Views: 869 times |  Download : 301 times

• The Effect of Brand Experience on Brand Equity and Visit Intentions in Virtual Alfamind Store

  Tiffani Alexia Hotama,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Tangerang,  Indonesia

  Yokie Radnan Kristiyono,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Tangerang,  Indonesia

  31-48

  DOI : https://doi.org/10.19166/imj.v2i1.5870
  

  • PDF (English)  Views: 539 times |  Download : 215 times

• Antecedents of Patient Experiential Satisfaction and its Impact on Patient Loyalty (A Study of Obstetric Service in a Mother and Child Hospital in Indonesia)

  Agus Heriyanto,  Graduate School of Management, Universitas Pelita Harapan, Jakarta,  Indonesia

  Ferdi Antonio,  Graduate School of Management, Universitas Pelita Harapan, Jakarta,  Indonesia

  49-68

  DOI : https://doi.org/10.19166/imj.v2i1.5221
  

  • PDF (English)  Views: 516 times |  Download : 178 times

• Pengaruh Kualitas Layanan dan Pemanfaatan Teknologi Terhadap Kepuasan dan Loyalitas Pengguna Indihome di Indonesia [The Effect of Service Quality and Technology Utilization on Customer Satisfaction and Customer Loyalty of Indihome in Indonesia]

  Indra Gunawan,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Jakarta,  Indonesia

  Moses Lorensius Parlinggoman Hutabarat,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Jakarta,  Indonesia

  69-86

  DOI : https://doi.org/10.19166/imj.v2i1.5871
  

  • PDF (English)  Views: 494 times |  Download : 217 times