Vol.2, No.1, April 2022

Articles

• Pengaruh Kualitas Pelayanan terhadap Loyalitas Pasien dengan Kepuasan Pasien sebagai Mediasi di WellClinic Gading Serpong [The Influence of Service Quality on Patient Loyalty Mediated by Patient Satisfaction at WellClinic Gading Serpong]

  Sunaryo Oentara, Innocentius Bernarto

  1-14

  • PDF (English)

  Sunaryo Oentara,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Tangerang,  Indonesia

  Innocentius Bernarto,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Tangerang,  Indonesia

  Abstrak dilihat : 1333 times | Unduhan: 873 times | DOI : https://doi.org/10.19166/imj.v2i1.5866
  

• Online Reviews by Beauty Vloggers of Local Lipsticks Product Impact on Purchase Intention

  Elda Octaffiana, Filda Rahmiati, Genoveva Genoveva

  15-30

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  Elda Octaffiana,  Universitas Presiden, Bekasi,  Indonesia

  Filda Rahmiati,  President University, Cikarang, Bekasi,  Indonesia

  Genoveva Genoveva,  President University, Cikarang, Bekasi,  Indonesia

  Abstrak dilihat : 1164 times | Unduhan: 578 times | DOI : https://doi.org/10.19166/imj.v2i1.5869
  

• The Effect of Brand Experience on Brand Equity and Visit Intentions in Virtual Alfamind Store

  Tiffani Alexia Hotama, Yokie Radnan Kristiyono

  31-48

  • PDF (English)

  Tiffani Alexia Hotama,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Tangerang,  Indonesia

  Yokie Radnan Kristiyono,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Tangerang,  Indonesia

  Abstrak dilihat : 749 times | Unduhan: 461 times | DOI : https://doi.org/10.19166/imj.v2i1.5870
  

• Antecedents of Patient Experiential Satisfaction and its Impact on Patient Loyalty (A Study of Obstetric Service in a Mother and Child Hospital in Indonesia)

  Agus Heriyanto, Ferdi Antonio

  49-68

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  Agus Heriyanto,  Graduate School of Management, Universitas Pelita Harapan, Jakarta,  Indonesia

  Ferdi Antonio,  Graduate School of Management, Universitas Pelita Harapan, Jakarta,  Indonesia

  Abstrak dilihat : 721 times | Unduhan: 315 times | DOI : https://doi.org/10.19166/imj.v2i1.5221
  

• Pengaruh Kualitas Layanan dan Pemanfaatan Teknologi Terhadap Kepuasan dan Loyalitas Pengguna Indihome di Indonesia [The Effect of Service Quality and Technology Utilization on Customer Satisfaction and Customer Loyalty of Indihome in Indonesia]

  Indra Gunawan, Moses Lorensius Parlinggoman Hutabarat

  69-86

  • PDF (English)

  Indra Gunawan,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Jakarta,  Indonesia

  Moses Lorensius Parlinggoman Hutabarat,  Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Jakarta,  Indonesia

  Abstrak dilihat : 791 times | Unduhan: 374 times | DOI : https://doi.org/10.19166/imj.v2i1.5871