Vol.2, No.1, April 2022

Articles

• Pengaruh Kualitas Pelayanan terhadap Loyalitas Pasien dengan Kepuasan Pasien sebagai Mediasi di WellClinic Gading Serpong [The Influence of Service Quality on Patient Loyalty Mediated by Patient Satisfaction at WellClinic Gading Serpong]

  Sunaryo Oentara, Innocentius Bernarto

  1-14

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• Online Reviews by Beauty Vloggers of Local Lipsticks Product Impact on Purchase Intention

  Elda Octaffiana, Filda Rahmiati, Genoveva Genoveva

  15-30

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• The Effect of Brand Experience on Brand Equity and Visit Intentions in Virtual Alfamind Store

  Tiffani Alexia Hotama, Yokie Radnan Kristiyono

  31-48

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• Antecedents of Patient Experiential Satisfaction and its Impact on Patient Loyalty (A Study of Obstetric Service in a Mother and Child Hospital in Indonesia)

  Agus Heriyanto, Ferdi Antonio

  49-68

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• Pengaruh Kualitas Layanan dan Pemanfaatan Teknologi Terhadap Kepuasan dan Loyalitas Pengguna Indihome di Indonesia [The Effect of Service Quality and Technology Utilization on Customer Satisfaction and Customer Loyalty of Indihome in Indonesia]

  Indra Gunawan, Moses Lorensius Parlinggoman Hutabarat

  69-86

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