Vol. 5, No. 2, September 2025

Articles

• The Concept of Price and Service Quality at PT. Lion Super Indo, Palembang City, Islamic Economic Perspective

  Dian Nita Agustina, Desti Allientia, Intan Kumala Dewi, Syakira Salsabila, Helisia Krisdayanti

  79-84

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• Strategi Pemasaran Digital Menggunakan Metode SOSTAC untuk Meningkatkan Engagement Rate Akun Instagram @sahabat.petani [Digital Marketing Strategy Using the SOSTAC Method to Increase the Engagement Rate of Instagram Accounts @sahabat.petani]

  Muhammad Fernandi, Restu Jati Saputro, Iis Mariam, Ratri Kurniasari

  85-99

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• Jejak Digital Ke Keputusan Pembelian: Peran Media Sosial, Electronic Word of Mouth (EWOM), dan Keyakinan pada Wisatawan Generasi Y di Jawa Tengah [Digital Footprint to Purchase Decisions: The Role of Social Media, Electronic Word of Mouth (EWOM), and Confidence in Generation Y Travelers in Central Java]

  Tafati Linia Larosa

  100-115

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• Pengaruh Key Opinion Leader Terhadap Keputusan Pembelian Produk Kesehatan Ikan [The Influence of Key Opinion Leaders on Fish Health Product Purchase Decisions]

  Poniman

  116-129

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• The Convergence of Online Customer Reviews and Celebrity Endorsements: An Effective Strategy to Enhance Repurchase Intention for Tupperware Products

  Rista Nurfajrianti, Innocentius Bernarto

  130-140

  • PDF