Vol. 5, No. 2, September 2025

Articles

• The Concept of Price and Service Quality at PT. Lion Super Indo, Palembang City, Islamic Economic Perspective

  Dian Nita Agustina,  Universitas Islam Negeri Raden Fatah Palembang,  Indonesia

  Desti Allientia,  Universitas Islam Negeri Raden Fatah Palembang,  Indonesia

  Intan Kumala Dewi,  Universitas Islam Negeri Raden Fatah Palembang,  Indonesia

  Syakira Salsabila,  Universitas Islam Negeri Raden Fatah Palembang,  Indonesia

  Helisia Krisdayanti,  Universitas Islam Negeri Raden Fatah Palembang,  Indonesia

  79-84

  DOI : https://doi.org/10.19166/imj.v5i2.9984
  

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• Strategi Pemasaran Digital Menggunakan Metode SOSTAC untuk Meningkatkan Engagement Rate Akun Instagram @sahabat.petani [Digital Marketing Strategy Using the SOSTAC Method to Increase the Engagement Rate of Instagram Accounts @sahabat.petani]

  Muhammad Fernandi,  Politeknik Negeri Jakarta,  Indonesia

  Restu Jati Saputro,  Politeknik Negeri Jakarta,  Indonesia

  Iis Mariam,  Politeknik Negeri Jakarta,  Indonesia

  Ratri Kurniasari,  Politeknik Negeri Jakarta,  Indonesia

  85-99

  DOI : https://doi.org/10.19166/imj.v5i2.10208
  

  • PDF  Views: 174 times |  Download : 184 times

• Jejak Digital Ke Keputusan Pembelian: Peran Media Sosial, Electronic Word of Mouth (EWOM), dan Keyakinan pada Wisatawan Generasi Y di Jawa Tengah [Digital Footprint to Purchase Decisions: The Role of Social Media, Electronic Word of Mouth (EWOM), and Confidence in Generation Y Travelers in Central Java]

  Tafati Linia Larosa,  Universitas 17 Agustus 1945 Banyuwangi,  Indonesia

  100-115

  DOI : https://doi.org/10.19166/imj.v5i2.10247
  

  • PDF  Views: 125 times |  Download : 115 times

• Pengaruh Key Opinion Leader Terhadap Keputusan Pembelian Produk Kesehatan Ikan [The Influence of Key Opinion Leaders on Fish Health Product Purchase Decisions]

  Poniman,  Atma Jaya Catholic University,  Indonesia

  116-129

  DOI : https://doi.org/10.19166/imj.v5i2.10265
  

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• The Convergence of Online Customer Reviews and Celebrity Endorsements: An Effective Strategy to Enhance Repurchase Intention for Tupperware Products

  Rista Nurfajrianti,  Universitas Pelita Harapan,  Indonesia

  Innocentius Bernarto,  Universitas Pelita Harapan,  Indonesia

  130-140

  DOI : https://doi.org/10.19166/imj.v5i2.10298
  

  • PDF  Views: 110 times |  Download : 106 times