About the Journal

Indonesian Marketing Journal is published by the Faculty of Economics and Business, Universitas Pelita Harapan. The aim of Indonesian Marketing Journal is to provide original research articles related to key concepts and theories in the marketing field. It is nationally accredited (Sinta 3) based on the Decree of the Minister of Education, Culture, Research, and Technology Number 355/DST/D.D1/HM.01.01/2026 dated 15 October 2024

2776-6004 (e-ISSN)

Current Issue

Vol. 6, No. 1, April 2026
View Vol. 6, No. 1, April 2026
Published: 2026-04-30

Full Issue

Articles

  • Healthy Food Marketing Across Consumer and Retail Levels: A Descriptive Comparative Analysis of Perception

    James Tandy
    1-11

  • A Multiple Linear Regression Analysis of Tiktok’s Marketing Strategies and E-Commerce Sustainability in Greater Jakarta, Indonesia

    Michael Lizar
    12-31

  • Persepsi Mahasiswa terhadap Keputusan Pembelian Buah di Pasar Lokal dan Supermarket di Kecamatan Indralaya Students' Perception of Fruit Purchase Decisions at Local Markets and Supermarkets in Indralaya District

    Kiara Margaretha Purba, Amanda, Syahda Athallah Doris, Muhammad Huanza, Merna Ayu Sulastri
    32-48

  • The Influence of Advertising and Influencer in Shaping Mineral Water Brand Purchase Intention in Jakarta, Indonesia

    Davin Hillaro Siahaan, Indra Batara Siahaan
    49-62

  • The Effect of Source Credibility and Argument Quality in Smartphone Reviews on YouTube Towards Purchase Intention

    Margaretha Pink Berlianto
    63-75
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