Indonesian Marketing Journal

About the Journal

Indonesian Marketing Journal is published by the Faculty of Economics and Business, Universitas Pelita Harapan. The aim of Indonesian Marketing Journal is to provide original research articles related to key concepts and theories in the marketing field. It is nationally accredited (Sinta 5) based on the Decree of the Minister of Education, Culture, Research, and Technology Number 177/E/KPT/2024 dated 15 October 2024

2776-6004 (e-ISSN)

Current Issue

Vol 4. No. 2, September 2024

View Vol 4. No. 2, September 2024

Published: 2025-06-13

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Articles

Analysis of Supporting Factors of Entrepreneurial Intention Mediated by the Courage to Take Risk in Gen Z Students in Tangerang

Jhonatan Leonard Kusuma, Pauline Henriette Pattyranie Tan

63-75
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Creating and Capturing Value: Strategic Corporate Social Responsibility, Resource-Based Theory, and Sustainable Competitive Advantage Abigail Mcwilliams and Donald S. Siegel (Critical Review) [Menciptakan dan Menangkap Nilai: Tanggung Jawab Sosial Perusahaan yang Strategis, Teori Berbasis Sumber Daya, dan Keunggulan Kompetitif yang Berkelanjutan Abigail Mcwilliams dan Donald S. Siegel (Tinjauan Kritis)]

Dewi Wuisan

76-85
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Orthogonal Array Testing Strategy (OATS) Technique Jeremy H. Harrel A Literature Review

Dewi Wuisan

86-102
- PDF
Pengaruh Socıal Perceptıon, Socıal Cultural Envıronment, Entrepreneur Orıentatıon Terhadap Mınat Berwırausaha Mahasıswa Dı Indonesıa [The Influence of Socıal Perceptıon, Socıal Cultural Envıronment, Entrepreneur Orıentatıon on Entrepreneurial Interest of Students in Indonesia]

Vicky Chin, Innocentius Bernarto

103-118
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The Impact of Service Quality, Employee Competency, and Digitalization on Patient Satisfaction at X Clinic

Patricia Yoe, Natasha Estella Bastiaan , Alvin Edwin Wiyono

119-129
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