About the Journal

Indonesian Marketing Journal is published by the Faculty of Economics and Business, Universitas Pelita Harapan. The aim of Indonesian Marketing Journal is to provide original research articles related to key concepts and theories in the marketing field. It is nationally accredited (Sinta 5) based on the Decree of the Minister of Education, Culture, Research, and Technology Number 177/E/KPT/2024 dated 15 October 2024

2776-6004 (e-ISSN)

Current Issue

Vol 4. No. 2, September 2024
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