Vol. 1, No. 2, September 2021

Articles

• UNDERSTANDING CUSTOMER LOYALTY IN INDONESIA QUICK SERVICE RESTAURANT INDUSTRY

  Juliana Juliana, Amelda Pramezwary, Dhana Calista Oktaviani, Felicia Tania E, Michelle A. Benly

  66-79

  • PDF

• PERAN DARI DIMENSI BRAND EXPERIENCE RESTORAN DALAM MENCIPTAKAN BRAND LOYALTY DAN DAMPAKNYA TERHADAP BRAND EQUITY [THE ROLE OF THE RESTAURANT BRAND EXPERIENCE DIMENSION IN CREATING BRAND LOYALTY AND ITS IMPACT ON BRAND EQUITY]

  Brittney E. D. Halik, Cindy Octavia, Jefta Julian, Margaretha Pink Berlianto

  80-96

  • PDF

• FAKTOR-FAKTOR YANG MEMENGARUHI PEMBELIAN IMPULSIF PELANGGAN DI SUPERMARKET RANCH MARKET [FACTORS AFFECTING CUSTOMERS' IMPULSIVE PURCHASES IN RANCH MARKET SUPERMARKETS]

  Jessica Tedja, Margaretha Pink Berlianto

  97-111

  • PDF

• THE INFLUENCE OF CUSTOMER EXPERIENCE, UTILITARIAN BENEFITS, AND HEDONIC BENEFITS ON INTENTION TO RECOMMENDED (CASE STUDY ON KOPI JANJI JIWA BELITUNG)

  Tresia Anggraini, Innocentius Bernarto

  112-122

  • PDF

• ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY AND PRICE PERCEPTION ON THE PURCHASE DECISION OF HONDA MOTOR VEHICLES IN WEST HALMAHERA

  Gabriel Sylvian Frans Ofa, Dewi Wuisan

  123-130

  • PDF