Vol. 1, No. 2, September 2021

Articles

• UNDERSTANDING CUSTOMER LOYALTY IN INDONESIA QUICK SERVICE RESTAURANT INDUSTRY

  Juliana Juliana,  Universitas Pelita Harapan,  Indonesia

  Amelda Pramezwary,  Universitas Pelita Harapan,  Indonesia

  Dhana Calista Oktaviani,  Universitas Pelita Harapan,  Indonesia

  Felicia Tania E,  Universitas Pelita Harapan,  Indonesia

  Michelle A. Benly,  Universitas Pelita Harapan,  Indonesia

  66-79

  DOI : https://doi.org/10.19166/imj.v1i2.5104
  

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• PERAN DARI DIMENSI BRAND EXPERIENCE RESTORAN DALAM MENCIPTAKAN BRAND LOYALTY DAN DAMPAKNYA TERHADAP BRAND EQUITY [THE ROLE OF THE RESTAURANT BRAND EXPERIENCE DIMENSION IN CREATING BRAND LOYALTY AND ITS IMPACT ON BRAND EQUITY]

  Brittney E. D. Halik,  Universitas Pelita Harapan,  Indonesia

  Cindy Octavia,  Universitas Pelita Harapan,  Indonesia

  Jefta Julian,  Univeritas Pelita Harapan,  Indonesia

  Margaretha Pink Berlianto,  Univeritas Pelita Harapan,  Indonesia

  80-96

  DOI : https://doi.org/10.19166/imj.v1i2.5218
  

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• FAKTOR-FAKTOR YANG MEMENGARUHI PEMBELIAN IMPULSIF PELANGGAN DI SUPERMARKET RANCH MARKET [FACTORS AFFECTING CUSTOMERS' IMPULSIVE PURCHASES IN RANCH MARKET SUPERMARKETS]

  Jessica Tedja,  Universitas Pelita Harapan,  Indonesia

  Margaretha Pink Berlianto,  Universitas Pelita Harapan,  Indonesia

  97-111

  DOI : https://doi.org/10.19166/imj.v1i2.5219
  

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• THE INFLUENCE OF CUSTOMER EXPERIENCE, UTILITARIAN BENEFITS, AND HEDONIC BENEFITS ON INTENTION TO RECOMMENDED (CASE STUDY ON KOPI JANJI JIWA BELITUNG)

  Tresia Anggraini,  Universitas Pelita Harapan,  Indonesia

  Innocentius Bernarto,  Universitas Pelita Harapan,  Indonesia

  112-122

  DOI : https://doi.org/10.19166/imj.v1i2.4017
  

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• ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY AND PRICE PERCEPTION ON THE PURCHASE DECISION OF HONDA MOTOR VEHICLES IN WEST HALMAHERA

  Gabriel Sylvian Frans Ofa,  Universitas Pelita Harapan,  Indonesia

  Dewi Wuisan,  Universitas Pelita Harapan,  Indonesia

  123-130

  DOI : https://doi.org/10.19166/imj.v1i2.5250
  

  • PDF  Views: 498 times |  Download : 138 times