Vol. 1, No. 2, September 2021

View Vol. 1, No. 2, September 2021
Published: 2022-03-02

Full Issue

Articles

  • UNDERSTANDING CUSTOMER LOYALTY IN INDONESIA QUICK SERVICE RESTAURANT INDUSTRY

    Juliana Juliana, Amelda Pramezwary, Dhana Calista Oktaviani, Felicia Tania E, Michelle A. Benly
    66-79

  • PERAN DARI DIMENSI BRAND EXPERIENCE RESTORAN DALAM MENCIPTAKAN BRAND LOYALTY DAN DAMPAKNYA TERHADAP BRAND EQUITY [THE ROLE OF THE RESTAURANT BRAND EXPERIENCE DIMENSION IN CREATING BRAND LOYALTY AND ITS IMPACT ON BRAND EQUITY]

    Brittney E. D. Halik, Cindy Octavia, Jefta Julian, Margaretha Pink Berlianto
    80-96

  • FAKTOR-FAKTOR YANG MEMENGARUHI PEMBELIAN IMPULSIF PELANGGAN DI SUPERMARKET RANCH MARKET [FACTORS AFFECTING CUSTOMERS' IMPULSIVE PURCHASES IN RANCH MARKET SUPERMARKETS]

    Jessica Tedja, Margaretha Pink Berlianto
    97-111

  • THE INFLUENCE OF CUSTOMER EXPERIENCE, UTILITARIAN BENEFITS, AND HEDONIC BENEFITS ON INTENTION TO RECOMMENDED (CASE STUDY ON KOPI JANJI JIWA BELITUNG)

    Tresia Anggraini, Innocentius Bernarto
    112-122

  • ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY AND PRICE PERCEPTION ON THE PURCHASE DECISION OF HONDA MOTOR VEHICLES IN WEST HALMAHERA

    Gabriel Sylvian Frans Ofa, Dewi Wuisan
    123-130