호. 15 번호. 1 (2020): May

Articles

• VALUE CO-DESTRUCTION: ANALISA FAKTOR PADA START-UP BUSINESS MAHASISWA [VALUE CO-DESTRUCTION: AN ANALYSIS OF FACTORS FOR BUSINESS START-UP STUDENTS]

  Deandra Vidyanata,  Universitas Ciputra,  Indonesia

  Teofilus Teofilus,  Universitas Ciputra,

  Timotius F. C. W. Sutrisno,  Universitas Ciputra,

  Ruth Violina Gelombang,  Universitas Ciputra,

  1-14

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• ANALISIS PENGARUH DIMENSI CELEBRITY ENDORSER TERHADAP KESADARAN MEREK DAN INTENSI PEMBELIAN: STUDI KASUS PADA SEKTOR CHINESE-BRAND SMARTPHONE DI INDONESIA [ANALYSIS OF THE EFFECT OF CELEBRITY ENDORSER DIMENSIONS ON BRAND AWARENESS AND PURCHASE INTENTION: A CASE STUDY OF THE CHINESE-BRAND SMARTPHONE SECTOR IN INDONESIA]

  Nicholas Wilson,  Bunda Mulia University,  Indonesia

  http://orcid.org/0000-0002-6247-3829

  15-43

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  • PDF (Bahasa Indonesia)  Views: 1476 times |  Download : 132 times

• PERAN MODAL SOSIAL DIKALANGAN PEKERJA PEREMPUAN DALAM PENGUATAN MANAJEMEN USAHA INDUSTRI KECIL [THE ROLE OF SOCIAL CAPITAL AMONG WOMEN WORKERS IN STRENGTHENING SMALL INDUSTRY MANAGEMENT]

  Rahel Widiawati Kimbal,  Universitas Negeri Manado,  Indonesia

  44-57

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• TENANT PLACEMENT STRATEGY WITHIN A MALL IN JAKARTA

  Juana Judith Huliselan,  Universitas Pelita Harapan,  Indonesia

  Trisa Pramudita,  Universitas Pelita Harapan,  Indonesia

  58-81

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  • PDF (English)  Views: 899 times |  Download : 135 times

• PENGARUH INOVASI LINGKUNGAN DAN INOVASI LAYANAN PADA KINERJA BISNIS YANG BERKELANJUTAN (STUDI PADA PERUSAHAAN TEKNOLOGI DI BATAM) [INFLUENCE OF ENVIRONMENTAL INNOVATION AND SERVICE INNOVATION ON SUSTAINABLE BUSINESS PERFORMANCE (STUDY ON TECHNOLOGY COMPANIES IN BATAM)]

  Vivi Wen,  Program Studi Manajemen, Fakultas Bisnis, Universitas Universal, Batam,  Indonesia

  Ibnu Harris,  Program Studi Manajemen, Fakultas Bisnis, Universitas Universal, Batam,  Indonesia

  82-103

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  • PDF (Bahasa Indonesia)  Views: 1063 times |  Download : 126 times

• FAKTOR - FAKTOR KEUANGAN SEBAGAI PREDIKTOR KEGAGALAN BISNIS PADA BISNIS MAHASISWA [FINANCIAL FACTORS AS A PREDICTOR OF BUSINESS FAILURE IN STUDENT BUSINESSES]

  Krismi Budi Sienatra,  Universitas Ciputra,  Indonesia

  Novi Natasya,  Universitas Ciputra,

  104-119

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  • PDF (Bahasa Indonesia)  Views: 767 times |  Download : 117 times

• RASIO KEUANGAN DAN KEMUNGKINAN GAGAL BAYAR DENGAN METODE KMV MERTON PADA PERUSAHAAN NON KEUANGAN DI BURSA EFEK INDONESIA [FINANCIAL RATIOS AND THE POSSIBILITY OF DEFAULT USING THE KMV MERTON METHOD IN NON-FINANCIAL COMPANIES ON THE INDONESIA STOCK EXCHANGE]

  Dessy Malasari,  Sriwijaya University,  Indonesia

  http://orcid.org/0000-0003-3461-9701

  Mohamad Adam,  Sriwijaya University,  Indonesia

  http://orcid.org/0000-0002-3260-3266

  Yuliani Yuliani,  Sriwijaya University,  Indonesia

  http://orcid.org/0000-0003-3488-7941

  Agustina Hanafi,  Sriwijaya University,  Indonesia

  http://orcid.org/0000-0003-2966-3943

  120-135

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