Vol 15 No 1 (2020): May

Articles

• VALUE CO-DESTRUCTION: ANALISA FAKTOR PADA START-UP BUSINESS MAHASISWA [VALUE CO-DESTRUCTION: AN ANALYSIS OF FACTORS FOR BUSINESS START-UP STUDENTS]

  Deandra Vidyanata, Teofilus Teofilus, Timotius F. C. W. Sutrisno, Ruth Violina Gelombang

  1-14

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• ANALISIS PENGARUH DIMENSI CELEBRITY ENDORSER TERHADAP KESADARAN MEREK DAN INTENSI PEMBELIAN: STUDI KASUS PADA SEKTOR CHINESE-BRAND SMARTPHONE DI INDONESIA [ANALYSIS OF THE EFFECT OF CELEBRITY ENDORSER DIMENSIONS ON BRAND AWARENESS AND PURCHASE INTENTION: A CASE STUDY OF THE CHINESE-BRAND SMARTPHONE SECTOR IN INDONESIA]

  Nicholas Wilson

  15-43

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• PERAN MODAL SOSIAL DIKALANGAN PEKERJA PEREMPUAN DALAM PENGUATAN MANAJEMEN USAHA INDUSTRI KECIL [THE ROLE OF SOCIAL CAPITAL AMONG WOMEN WORKERS IN STRENGTHENING SMALL INDUSTRY MANAGEMENT]

  Rahel Widiawati Kimbal

  44-57

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• TENANT PLACEMENT STRATEGY WITHIN A MALL IN JAKARTA

  Juana Judith Huliselan, Trisa Pramudita

  58-81

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• PENGARUH INOVASI LINGKUNGAN DAN INOVASI LAYANAN PADA KINERJA BISNIS YANG BERKELANJUTAN (STUDI PADA PERUSAHAAN TEKNOLOGI DI BATAM) [INFLUENCE OF ENVIRONMENTAL INNOVATION AND SERVICE INNOVATION ON SUSTAINABLE BUSINESS PERFORMANCE (STUDY ON TECHNOLOGY COMPANIES IN BATAM)]

  Vivi Wen, Ibnu Harris

  82-103

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• FAKTOR - FAKTOR KEUANGAN SEBAGAI PREDIKTOR KEGAGALAN BISNIS PADA BISNIS MAHASISWA [FINANCIAL FACTORS AS A PREDICTOR OF BUSINESS FAILURE IN STUDENT BUSINESSES]

  Krismi Budi Sienatra, Novi Natasya

  104-119

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• RASIO KEUANGAN DAN KEMUNGKINAN GAGAL BAYAR DENGAN METODE KMV MERTON PADA PERUSAHAAN NON KEUANGAN DI BURSA EFEK INDONESIA [FINANCIAL RATIOS AND THE POSSIBILITY OF DEFAULT USING THE KMV MERTON METHOD IN NON-FINANCIAL COMPANIES ON THE INDONESIA STOCK EXCHANGE]

  Dessy Malasari, Mohamad Adam, Yuliani Yuliani, Agustina Hanafi

  120-135

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