EMOTIONAL INTERACTION ON BUYING DECISION, THE ROLE OF APPROPRIATE USEFULNESS AND ADIDAS RUNNING SHOE PRODUCT (AN EMPIRICAL STUDY IN JABODETABEK)
Λέξεις-κλειδιά:
Brand Familiarity, Intimacy, Perceived Quality, Perceived Usefulness, Purchase Intention, Stimulus-Organism-ResponseΠερίληψη
In globalization, the number of brands and products that have rivalry in the market has increased significantly, giving consumers many choices and alternatives of products and services to meet their wants and needs. Every brand and product must maintain Brand Familiarity, Intimacy, and Perceived Quality to increase repurchase intentions and generate emotional customer responses. This study aims to see the effect of Brand Familiarity, Intimacy, and Perceived Quality on purchase intentions. In addition, this study also wants to know the impact of purchase intentions on emotional responses to purchase intentions. The theory used is the Stimulus-Organism-Response (S-O-R) theory. This quantitative study uses questionnaires from respondents who are users of Adidas sports shoes from the running sports branch and who use Adidas brand sports shoes.
Αναφορές
Adirinekso, G. P., Purba, J. T., & Budiono, S. (2020). Measurement of performance, effort, social influence, facilitation, habit and hedonic motives toward pay later application intention: Indonesia evidence. In Proceedings of the …. ieomsociety.org. http://www.ieomsociety.org/harare2020/papers/94.pdf
Aji, P. M., Nadhila, V., & Sanny, L. (2020). Effect of social media marketing on Instagram towards purchase intention: Evidence from Indonesia’s ready-to-drink tea industry. International Journal of Data and Network Science, 91–104. https://doi.org/10.5267/j.ijdns.2020.3.002
Budiono, S., Purba, J. T., Adirinekso, G. P., & Rajagukguk, W. (2021). Market Growth Strategy through Consumers’ Satisfaction, Product Quality and Brand Image: Evidence from Jakarta Indonesia. In ieomsociety.org. http://www.ieomsociety.org/brazil2020/papers/553.pdf
Cahyadi, A., Suhairi, M., Rahmat, A., Porja Daryanto, Z., Hardika, N., Maksum, H., & Ilin, F. (2022). AMMA : Jurnal Pengabdian Masyarakat Peningkatan Mutu Tenaga Keolahragaan Guru Pendidikan Jasmani se-Kecamatan Segedong. 1(4).
CHUN, T. Y., LEE, D. K., & PARK, N. H. (2020). The Effect of Marketing Activities on the Brand Recognition, Brand Familiarity, and Purchase Intention on the SNS of Franchise Companies. The Journal of Asian Finance, Economics and Business, 7(11), 955–966. https://doi.org/10.13106/jafeb.2020.vol7.no11.955
Collins, M. (2013). Youth sport and UK sport policy. Youth Sport, Physical Activity and Play. https://doi.org/10.4324/9780203147436-11
Dita Satriana Purnamasari & Jual Aidil Fadli. (2023). The Influence Of Perceived Quality On Repurchase Intention With The Mediating Customer Satisfaction And Perceived Value Of Cosmetic Products In Jabodetabek.
Firdausa Nuzula, I., & Wahyudi, L. (2022). Effects of brand attitude, perceived value, and social WOM on purchase intentions in luxury product marketing. Innovative Marketing, 18(3), 1–14. https://doi.org/10.21511/im.18(3).2022.01
Hernawati Suryatman, T., Engkos Kosim, M., & Eko, G. S. (2021). Perencanaan Strategi Pemasaran Dengan Analisis Swot Dalam Upaya Meningkatkan Penjualan Sepatu Adidas Di PT. Panarub Industry Marketing Strategy Planning With Analysis Swot In Effort To Increase Sales Of Adidas Shoe At PT. Panarub Industry. Journal Industrial Manufacturing, 6(1), 43–56.
Hikaru, D., Purba, J. T., Budiono, S., Rajagukguk, W., & ... (2021). Measurement of Brand Image, Price, Promotion, Ease of Use and Satisfaction to Customer Loyalty of on line Transportation in Urban Area. In ieomsociety.org. IEOM Society International. http://www.ieomsociety.org/brazil2020/papers/556.pdf
Indra, D., Regita, R., & Purba, J. T. (2019). Pengukuran kualitas pelayanan, harga dan customer value terhadap kepuasan pelanggan transportasi online bagi kaum millenial. Journal of Accounting and …. https://122.200.2.179/index.php/jam/article/view/224
Kurniawan, H. A., & Indriani, F. (2018). PENGARUH PRODUCT KNOWLEDGE, PERCEIVED QUALITY, PERCEIVED RISK, DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION PADA MOTOR KAWASAKI NINJA 250 FI DI KOTA SEMARANG. DIPONEGORO JOURNAL OF MANAGEMENT, 7(4), 1–13. http://ejournal-s1.undip.ac.id/index.php/dbr
Liyuan Wan, J. Z. (2019). Research on the Influence of Friends Circle Advertisement on Consumers’ Purchase Intention-Based on Technology Acceptance Model Theory.
Meilan Mustikasari, S. R. L. Y. (2024). Pengaruh brand signaturedan brand familiarityterhadap brand attitude. Jurnal Ilmu Manajemen, 11, 41–50.
Nora, L. (2019). Trust, commitment, and customer knowledge: Clarifying relational commitments and linking them to repurchasing intentions. Management Decision. https://doi.org/10.1108/MD-10-2017-0923
Noviantoro, R., Maskuroh, N., Santoso, B., Abdi, M. N., Fahlevi, M., … Juliana. (2020). Did quality management system ISO 9001 version 2015 influence business performance? Evidence from Indonesian hospitals. Systematic Reviews in Pharmacy, 11(8). https://doi.org/10.31838/srp.2020.8.71
Panday, R., & Purba, J. T. (2015). Lecturers and students technology readiness in implementing services delivery of academic information system in higher education institution: A case study. In Communications in Computer and Information Science (Vol. 516). https://doi.org/10.1007/978-3-662-46742-8_49
Philip Kotler & Gary Armstrong. (2018). Principles of Marketing (17eGlobalEdition ed.). Pearson.
Purba, J. T. (2016). Enhancing Competitiveness in Business Through Entrepreneural Management Education as a Strategy in Facing Regional Opportunities and Challenges. In Proceedings. Presented in 6th National Conference …. researchgate.net. https://www.researchgate.net/profile/John-Purba/publication/335608130_ENHANCING_COMPETITIVENESS_IN_BUSINESS_THROUGH_ENTREPREUNERAL_MANAGEMENT_EDUCATION_AS_A_STRATEGY_IN_FACING_REGIONAL_OPPORTUNITIES_AND_CHALLENGES/links/5d6fb6d392851cacdb1f4047/ENHANCING-
Purba, J. T., Juliana, J., Budiono, S., Purwanto, A., & ... (2022). The relationship between hotel service quality and customer satisfaction: an empirical study of spa hotels in Indonesia. SSRN.
Purba, J. T., & Tan, J. D. (2018). Ownersâ€TM integrity, customersâ€TM relation, and focused attitude as strategiies of family business sustainability and growth: an empirical study. Journal of Economics, Business, and …. http://journal.perbanas.ac.id/index.php/jebav/article/view/1433
Rachmawati, I. K., Bukhori, M., Nuryanti, F., Marta, D., & Hidayatullah, S. (2020). The Effect Of Perceived Usefulness And Perceived Ease Of Use On Online Buying Interest Is Through The Attitude Of Using Social Media. In Graduate School on Sustainability. https://www.researchgate.net/publication/347913630
Rahman, M. S., & Mannan, M. (2018). Consumer online purchase behavior of local fashion clothing brands: Information adoption, e-WOM, online brand familiarity and online brand experience. In … of Fashion Marketing and Management: An …. emerald.com. https://doi.org/10.1108/JFMM-11-2017-0118
Rizan, M., Nauli, M. O., & Mukhtar, S. (2017). The influence of brand image, price, product quality and perceive risk on purchase decision transformer product PT. Schneider Indonesia. JRMSI-Jurnal Riset Manajemen …. http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/855
Safitri, J., & Kurniawati, T. (2024). Pengaruh Customer intimacy, Customer experience, dan Store atmosphere Terhadap Customer loyalty Dengan Customer bonding Sebagai Variabel Intervening. Jurnal Ecogen, 7(2), 311. https://doi.org/10.24036/jmpe.v7i2.15932
Sanchez-Vaznaugh, E. V, Bécares, L., Sallis, J. F., & ... (2016). Active school transport and fast food intake: Are there racial and ethnic differences? Preventive …. https://www.sciencedirect.com/science/article/pii/S009174351630233X
Treiblmaier, H., & Garaus, M. (2023). Using blockchain to signal quality in the food supply chain: The impact on consumer purchase intentions and the moderating effect of brand familiarity. International Journal of Information Management, 68, 102514. https://doi.org/10.1016/j.ijinfomgt.2022.102514
Vo Minh, S., Nguyen Huong, G., & Dang Nguyen Ha, G. (2022). The role of social brand engagement on brand equity and purchase intention for fashion brands. Cogent Business & Management, 9(1). https://doi.org/10.1080/23311975.2022.2143308
Yan, L., Xiaojun, F., Li, J., & Dong, X. (2019). Extrinsic cues, perceived quality, and purchase intention for private labels. Asia Pacific Journal of Marketing and Logistics, 31(3), 714–727. https://doi.org/10.1108/APJML-08-2017-0176
Λήψεις
Δημοσιευμένα
Τεύχος
Ενότητα
Άδεια
Αυτή η εργασία είναι αδειοδοτημένη υπό το Creative Commons Attribution-ShareAlike 4.0 International License.
