Berlianto, Margaretha Pink, Univeritas Pelita Harapan, Indonesia
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Vol. 1, No. 2, September 2021 - Articles
PERAN DARI DIMENSI BRAND EXPERIENCE RESTORAN DALAM MENCIPTAKAN BRAND LOYALTY DAN DAMPAKNYA TERHADAP BRAND EQUITY [THE ROLE OF THE RESTAURANT BRAND EXPERIENCE DIMENSION IN CREATING BRAND LOYALTY AND ITS IMPACT ON BRAND EQUITY]
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