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Issue Title
 
Vol. 1, No. 2, September 2021 ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY AND PRICE PERCEPTION ON THE PURCHASE DECISION OF HONDA MOTOR VEHICLES IN WEST HALMAHERA Abstract   PDF
Gabriel Sylvian Frans Ofa, Dewi Wuisan
 
Vol. 1, No. 2, September 2021 FAKTOR-FAKTOR YANG MEMENGARUHI PEMBELIAN IMPULSIF PELANGGAN DI SUPERMARKET RANCH MARKET [FACTORS AFFECTING IMPULSE BUYING TENDENCY OF THE CUSTOMERS OF RANCH MARKET JAKARTA] Abstract   PDF
Jessica Tedja, Margaretha Pink Berlianto
 
Vol. 1, No. 1, April 2021 IMPACT OF CORPORATE SOCIAL RESPONSIBILITY, GENERAL ATTITUDE, TRUST AND PERCEIVED CONSUMER EFFECTIVENESS ON PURCHASE INTENTION (CASE OF H&M CUSTOMERS IN JABODETABEK) Abstract   PDF
Valerie Aurora Gunawan, Innocentius Bernarto
 
Vol. 1, No. 1, April 2021 MARKETING MIX STRATEGY FORMULATION AND CREATING VALUE CO-CREATION IN SCHOOL EDUCATION Abstract   PDF
Rudy Pramono, Adi Abdurahman, Juliana Juliana
 
Vol. 1, No. 1, April 2021 PENGARUH MODERASI DARI COUNTRY OF ORIGIN DAN PRODUCT TYPE TERHADAP HUBUNGAN ANTARA BRAND EQUITY TERHADAP REPURCHASE INTENTION DAN WORD OF MOUTH DALAM BRAND APPLE IPHONE [EFFECT OF MODERATION OF COUNTRY OF ORIGIN AND PRODUCT TYPE ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND REPURCHASE INTENTION AND WORD OF MOUTH IN BRAND APPLE IPHONE] Abstract   PDF
Kevin Kamal, Dewi Wuisan
 
Vol. 1, No. 2, September 2021 PERAN DARI DIMENSI BRAND EXPERIENCE RESTORAN DALAM MENCIPTAKAN BRAND LOYALTY DAN DAMPAKNYA TERHADAP BRAND EQUITY [THE EFFECT OF BRAND EXPERIENCE'S DIMENSION IN CREATING BRAND LOYALTY AND IT'S EFFECT ON BRAND EQUITY] Abstract   PDF
Brittney E. D. Halik, Cindy Octavia, Jefta Julian, Margaretha Pink Berlianto
 
Vol. 1, No. 1, April 2021 THE EFFECT OF PERCEIVED PRODUCT QUALITY, BRAND IMAGE, AND PROMOTION ON CUSTOMER PURCHASE INTENTION (CASE OF ZARA CUSTOMERS IN GRAND INDONESIA, JAKARTA) Abstract   PDF
Yonathan Delvonvio Kent, Innocentius Bernarto
 
Vol. 1, No. 2, September 2021 THE INFLUENCE OF CUSTOMER EXPERIENCE, UTILITARIAN BENEFITS, AND HEDONIC BENEFITS ON INTENTION TO RECOMMENDED (CASE STUDY ON KOPI JANJI JIWA BELITUNG) Abstract   PDF
Tresia Anggraini, Innocentius Bernarto
 
Vol. 1, No. 1, April 2021 THE RELATIONSHIP BETWEEN CONSUMER ETHNOCENTRISM AND PRODUCT NEEDS ON PURCHASE INTENTION IN PERSPECTIVE OF INDONESIAN CONSUMERS FOR CHINESE PRODUCTS ON TOKOPEDIA Abstract   PDF
Cindy Boennawan, Dewi Wuisan
 
Vol. 1, No. 2, September 2021 UNDERSTANDING CUSTOMER LOYALTY IN INDONESIA QUICK SERVICE RESTAURANT INDUSTRY Abstract   PDF
Juliana Juliana, Amelda Pramezwary, Dhana Calista Oktaviani, Felicia Tania E, Michelle A. Benly
 
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