| Issue | Title | |
| Vol. 1, No. 2, September 2021 | ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY AND PRICE PERCEPTION ON THE PURCHASE DECISION OF HONDA MOTOR VEHICLES IN WEST HALMAHERA | Abstract PDF |
| Gabriel Sylvian Frans Ofa, Dewi Wuisan | ||
| Vol.2, No.1, April 2022 | Antecedents of Patient Experiential Satisfaction and its Impact on Patient Loyalty (A Study of Obstetric Service in a Mother and Child Hospital in Indonesia) | Abstract PDF |
| Agus Heriyanto, Ferdi Antonio | ||
| Vol. 1, No. 2, September 2021 | FAKTOR-FAKTOR YANG MEMENGARUHI PEMBELIAN IMPULSIF PELANGGAN DI SUPERMARKET RANCH MARKET [FACTORS AFFECTING CUSTOMERS' IMPULSIVE PURCHASES IN RANCH MARKET SUPERMARKETS] | Abstract PDF |
| Jessica Tedja, Margaretha Pink Berlianto | ||
| Vol. 1, No. 1, April 2021 | IMPACT OF CORPORATE SOCIAL RESPONSIBILITY, GENERAL ATTITUDE, TRUST AND PERCEIVED CONSUMER EFFECTIVENESS ON PURCHASE INTENTION (CASE OF H&M CUSTOMERS IN JABODETABEK) | Abstract PDF |
| Valerie Aurora Gunawan, Innocentius Bernarto | ||
| Vol. 1, No. 1, April 2021 | MARKETING MIX STRATEGY FORMULATION AND CREATING VALUE CO-CREATION IN SCHOOL EDUCATION | Abstract PDF |
| Rudy Pramono, Adi Abdurahman, Juliana Juliana | ||
| Vol.2, No.1, April 2022 | Online Reviews by Beauty Vloggers of Local Lipsticks Product Impact on Purchase Intention | Abstract PDF |
| Elda Octaffiana, Filda Rahmiati, Genoveva Genoveva | ||
| Vol. 3, No. 1, April 2023 | OPERATIONALIZATION OF MARKETING CAPABILITIES IN THE CONTEXT OF ANALYTICS TECHNOLOGY ADOPTION | Abstract PDF |
| Daniel Peterson Silaban, Stanss L. H. V. J. Lapian, Altje L. Tumbel, Frederik G. Worang, Imelda W. J. Ogi | ||
| Vol. 3, No. 1, April 2023 | PENGARUH ELECTRONIC WORD OF MOUTH (eWOM), PERCEIVED ENJOYMENT, DAN SUBJECTIVE NORM TERHADAP PURCHASE INTENTION JASA SUBSCRIPTION VIDEO ON DEMAND (SVoD) NETFLIX DENGAN VARIABEL PERCEIVED USEFULNESS SEBAGAI VARIABEL MEDIASI (SURVEI PADA GENERASI Z DI DAERAH ISTIMEWA YOGYAKARTA) [THE EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM), PERCEIVED ENJOYMENT, AND SUBJECTIVE NORM ON PURCHASE INTENTION IN SUBSCRIPTION VIDEO ON DEMAND (SVoD) SERVICE NETFLIX WITH PERCEIVED USEFULNESS AS MEDIATING VARIABLE (SURVEY OF GENERATION Z IN DAERAH ISTIMEWA YOGYAKARTA)] | Abstract PDF |
| Taqiyya Salmanajah Kusumawati, Agung Satmoko | ||
| Vol.2, No.1, April 2022 | Pengaruh Kualitas Layanan dan Pemanfaatan Teknologi Terhadap Kepuasan dan Loyalitas Pengguna Indihome di Indonesia [THE INFLUENCE OF SERVICE QUALITY AND TECHNOLOGY USE ON INDIHOME USER SATISFACTION AND LOYALTY IN INDONESIA] | Abstract PDF |
| Indra Gunawan, Moses Lorensius Parlinggoman Hutabarat | ||
| Vol.2, No.1, April 2022 | Pengaruh Kualitas Pelayanan terhadap Loyalitas Pasien dengan Kepuasan Pasien sebagai Mediasi di WellClinic Gading Serpong [The Influence of Service Quality on Patient Loyalty Mediated by Patient Satisfaction at WellClinic Gading Serpong] | Abstract PDF |
| Sunaryo Oentara, Innocentius Bernarto | ||
| Vol. 1, No. 1, April 2021 | PENGARUH MODERASI DARI COUNTRY OF ORIGIN DAN PRODUCT TYPE TERHADAP HUBUNGAN ANTARA BRAND EQUITY TERHADAP REPURCHASE INTENTION DAN WORD OF MOUTH DALAM BRAND APPLE IPHONE | Abstract PDF |
| Kevin Kamal, Dewi Wuisan | ||
| Vol. 3, No. 1, April 2023 | PENGARUH SERVICE QUALITY, PERCEIVED VALUE, CUSTOMER SATISFACTION TERHADAP POST-PURCHASE INTENTION PADA APPLE DI INDONESIA [THE EFFECT OF SERVICE QUALITY, PERCEIVED VALUE, CUSTOMER SATISFACTION ON POST-PURCHASE INTENTION FOR APPLE IN INDONESIA] | Abstract PDF |
| Reynaldi Reynaldi, Dewi Wuisan | ||
| Vol. 1, No. 2, September 2021 | PERAN DARI DIMENSI BRAND EXPERIENCE RESTORAN DALAM MENCIPTAKAN BRAND LOYALTY DAN DAMPAKNYA TERHADAP BRAND EQUITY [THE ROLE OF THE RESTAURANT BRAND EXPERIENCE DIMENSION IN CREATING BRAND LOYALTY AND ITS IMPACT ON BRAND EQUITY] | Abstract PDF |
| Brittney E. D. Halik, Cindy Octavia, Jefta Julian, Margaretha Pink Berlianto | ||
| Vol.2, No.1, April 2022 | The Effect of Brand Experience on Brand Equity and Visit Intentions in Virtual Alfamind Store | Abstract PDF |
| Tiffani Alexia Hotama, Yokie Radnan Kristiyono | ||
| Vol. 2, No. 2, September 2022 | THE EFFECT OF CORPORATE IMAGE AND PRICE FAIRNESS ON GOJEK USER LOYALTY AND SATISFACTION | Abstract PDF |
| Dinda Anisa Meldya Salsabila, Felicia Immanuela, Kurnia Hotmaida Sianturi, Yohanes Farrell Pamungkas | ||
| Vol. 1, No. 1, April 2021 | THE EFFECT OF PERCEIVED PRODUCT QUALITY, BRAND IMAGE, AND PROMOTION ON CUSTOMER PURCHASE INTENTION (CASE OF ZARA CUSTOMERS IN GRAND INDONESIA, JAKARTA) | Abstract PDF |
| Yonathan Delvonvio Kent, Innocentius Bernarto | ||
| Vol. 3, No. 1, April 2023 | THE EFFECT OF PRODUCT AND SERVICE QUALITY ON CUSTOMER LOYALTY FORE COFFEE JABODETABEK | Abstract PDF |
| Anna Salsabila, Annisa Syafa Andira, Devana Dimmy Ramadhanty, Vania Olivia | ||
| Vol. 3, No. 1, April 2023 | THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY, CUSTOMER SATISFACTION ON CUSTOMER LOYALTY | Abstract PDF |
| Lucinda Gratia Ambarita, Permata Ratu Sekarningsih, Yulimah Hening Swastika Lestari | ||
| Vol. 2, No. 2, September 2022 | THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AND REPURCHASE INTEREST (STUDY AT STARBUCKS) | Abstract PDF |
| Aulia Adisti Husnaini Tanjung, Else Else, M. Shultan Satria, Suhail Elvari | ||
| Vol. 2, No. 2, September 2022 | THE EFFECT OF RETAIL SERVICE, HEDONIC VALUE, AND OUTLET ATMOSPHERE ON THE IMPULSE PURCHASES OF IKEA ALAM SUTERA CUSTOMERS | Abstract PDF |
| Audrey Alya Shifa, Kevin Hilman Yusuf, Marbelle Ridaryanto, Nadya Estefania Brenaita | ||
| Vol. 2, No. 2, September 2022 | THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN SHAPING CUSTOMER LOYALTY AT MCDONALD'S FAST FOOD OUTLETS IN THE JABODETABEK AREA | Abstract PDF |
| Muhammad Ariq Farabi, Muhammad Marcello Bujung, Mohammad Rafi Arya Dwi Putra, Nur Riftisah | ||
| Vol. 2, No. 2, September 2022 | THE INFLUENCE OF BRANDING CREDIBILITY ON WORD OF MOUTH THROUGH CUSTOMER SATISFACTION AND CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT INDOMARET SURABAYA SUPERMARKET | Abstract PDF |
| Angelina Gayatri, Elyzabet Gultom, Imelda Fransisca, Trifena Ferren Tiwow | ||
| Vol. 1, No. 2, September 2021 | THE INFLUENCE OF CUSTOMER EXPERIENCE, UTILITARIAN BENEFITS, AND HEDONIC BENEFITS ON INTENTION TO RECOMMENDED (CASE STUDY ON KOPI JANJI JIWA BELITUNG) | Abstract PDF |
| Tresia Anggraini, Innocentius Bernarto | ||
| Vol. 1, No. 1, April 2021 | THE RELATIONSHIP BETWEEN CONSUMER ETHNOCENTRISM AND PRODUCT NEEDS ON PURCHASE INTENTION IN PERSPECTIVE OF INDONESIAN CONSUMERS FOR CHINESE PRODUCTS ON TOKOPEDIA | Abstract PDF |
| Cindy Boennawan, Dewi Wuisan | ||
| Vol. 1, No. 2, September 2021 | UNDERSTANDING CUSTOMER LOYALTY IN INDONESIA QUICK SERVICE RESTAURANT INDUSTRY | Abstract PDF |
| Juliana Juliana, Amelda Pramezwary, Dhana Calista Oktaviani, Felicia Tania E, Michelle A. Benly | ||
| 1 - 25 of 25 Items | ||
Fakultas Ekonomi dan Bisnis | Universitas Pelita Harapan | Kampus Universitas Pelita Harapan | Gedung F Lt. 12 | Lippo Karawaci, Tangerang - 15811 | Telp 021-5460901 | Fax 54210992