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Issue |
Title |
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Vol. 1, No. 2, September 2021 |
ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY AND PRICE PERCEPTION ON THE PURCHASE DECISION OF HONDA MOTOR VEHICLES IN WEST HALMAHERA |
Abstract
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Gabriel Sylvian Frans Ofa, Dewi Wuisan |
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Vol. 1, No. 2, September 2021 |
FAKTOR-FAKTOR YANG MEMENGARUHI PEMBELIAN IMPULSIF PELANGGAN DI SUPERMARKET RANCH MARKET [FACTORS AFFECTING IMPULSE BUYING TENDENCY OF THE CUSTOMERS OF RANCH MARKET JAKARTA] |
Abstract
PDF
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Jessica Tedja, Margaretha Pink Berlianto |
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Vol. 1, No. 1, April 2021 |
IMPACT OF CORPORATE SOCIAL RESPONSIBILITY, GENERAL ATTITUDE, TRUST AND PERCEIVED CONSUMER EFFECTIVENESS ON PURCHASE INTENTION (CASE OF H&M CUSTOMERS IN JABODETABEK) |
Abstract
PDF
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Valerie Aurora Gunawan, Innocentius Bernarto |
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Vol. 1, No. 1, April 2021 |
MARKETING MIX STRATEGY FORMULATION AND CREATING VALUE CO-CREATION IN SCHOOL EDUCATION |
Abstract
PDF
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Rudy Pramono, Adi Abdurahman, Juliana Juliana |
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Vol. 1, No. 1, April 2021 |
PENGARUH MODERASI DARI COUNTRY OF ORIGIN DAN PRODUCT TYPE TERHADAP HUBUNGAN ANTARA BRAND EQUITY TERHADAP REPURCHASE INTENTION DAN WORD OF MOUTH DALAM BRAND APPLE IPHONE [EFFECT OF MODERATION OF COUNTRY OF ORIGIN AND PRODUCT TYPE ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND REPURCHASE INTENTION AND WORD OF MOUTH IN BRAND APPLE IPHONE] |
Abstract
PDF
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Kevin Kamal, Dewi Wuisan |
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Vol. 1, No. 2, September 2021 |
PERAN DARI DIMENSI BRAND EXPERIENCE RESTORAN DALAM MENCIPTAKAN BRAND LOYALTY DAN DAMPAKNYA TERHADAP BRAND EQUITY [THE EFFECT OF BRAND EXPERIENCE'S DIMENSION IN CREATING BRAND LOYALTY AND IT'S EFFECT ON BRAND EQUITY] |
Abstract
PDF
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Brittney E. D. Halik, Cindy Octavia, Jefta Julian, Margaretha Pink Berlianto |
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Vol. 1, No. 1, April 2021 |
THE EFFECT OF PERCEIVED PRODUCT QUALITY, BRAND IMAGE, AND PROMOTION ON CUSTOMER PURCHASE INTENTION (CASE OF ZARA CUSTOMERS IN GRAND INDONESIA, JAKARTA) |
Abstract
PDF
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Yonathan Delvonvio Kent, Innocentius Bernarto |
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Vol. 1, No. 2, September 2021 |
THE INFLUENCE OF CUSTOMER EXPERIENCE, UTILITARIAN BENEFITS, AND HEDONIC BENEFITS ON INTENTION TO RECOMMENDED (CASE STUDY ON KOPI JANJI JIWA BELITUNG) |
Abstract
PDF
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Tresia Anggraini, Innocentius Bernarto |
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Vol. 1, No. 1, April 2021 |
THE RELATIONSHIP BETWEEN CONSUMER ETHNOCENTRISM AND PRODUCT NEEDS ON PURCHASE INTENTION IN PERSPECTIVE OF INDONESIAN CONSUMERS FOR CHINESE PRODUCTS ON TOKOPEDIA |
Abstract
PDF
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Cindy Boennawan, Dewi Wuisan |
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Vol. 1, No. 2, September 2021 |
UNDERSTANDING CUSTOMER LOYALTY IN INDONESIA QUICK SERVICE RESTAURANT INDUSTRY |
Abstract
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Juliana Juliana, Amelda Pramezwary, Dhana Calista Oktaviani, Felicia Tania E, Michelle A. Benly |
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