卷 20 编号 2 (2025): Vol. 20 No.2 (2025): September

Articles

• ATTITUDE, SUBJECTIVE NORM, PERCEIVED BEHAVIORAL CONTROL, AND INFORMATION CASCADE EFFECTS ON INVESTMENT INTENTION: FINANCIAL LITERACY AS ANTECEDENT TO ATTITUDE

  Elisse Natalia,  Universitas Pelita Harapan,  Indonesia

  Sabrina Oktaria Sihombing,  Universitas Pelita Harapan,  Indonesia

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• FROM RECRUITMENT TO RETENTION: STRATEGIC MARKETING COMMUNICATION FOR HIGHER EDUCATION MANAGEMENT IN VIETNAM

  Tuong-Minh Ly-Le,  Bond University,  Australia

  http://orcid.org/0000-0001-8203-7357

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• BUILDING COMPETITIVE ADVANTAGE THROUGH ABSORBTIVE CAPACITY AND OPEN INNOVATION IN INDONESIA SME’S.CASE STUDY IN BALIKPAPAN, INDONESIA

  Nathan Wang,  Indonesia

  Benny Aristo,  Universitas Pelita Harapan,  Indonesia

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• DIGITAL DYNAMIC MARKETING CAPABILITY FOR GREEN HOSPITALITY TRANSFORMATION IN EMERGING COUNTRIES : A SYSTEMATIC LITERATURE REVIEW AND EMPIRICAL TREND ANALISYS

  Ardin Sianipar,  Universitas Pelita Harapan,  Indonesia

  Widya Angelia,  Universitas Pelita Harapan,  Indonesia

  Abrar Abdau,  France

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• UTAUT MODEL IN EXPLAINING GOJEK CONSUMER LOYALTY: THE ROLE OF PERCEIVED VALUE AND TRUST AS MEDIATORS

  Raphael Estefan,  UPH,  Indonesia

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