Vol. 20 No. 2 (2025): Vol. 20 No.2 (2025): September

View Vol. 20 No. 2 (2025): Vol. 20 No.2 (2025): September
Published: 2025-09-12

Full Issue

Articles

  • ATTITUDE, SUBJECTIVE NORM, PERCEIVED BEHAVIORAL CONTROL, AND INFORMATION CASCADE EFFECTS ON INVESTMENT INTENTION: FINANCIAL LITERACY AS ANTECEDENT TO ATTITUDE

    Elisse Natalia, Sabrina Oktaria Sihombing

  • FROM RECRUITMENT TO RETENTION: STRATEGIC MARKETING COMMUNICATION FOR HIGHER EDUCATION MANAGEMENT IN VIETNAM

    Tuong-Minh Ly-Le

  • BUILDING COMPETITIVE ADVANTAGE THROUGH ABSORBTIVE CAPACITY AND OPEN INNOVATION IN INDONESIA SME’S.CASE STUDY IN BALIKPAPAN, INDONESIA

    Nathan Wang, Benny Aristo

  • DIGITAL DYNAMIC MARKETING CAPABILITY FOR GREEN HOSPITALITY TRANSFORMATION IN EMERGING COUNTRIES : A SYSTEMATIC LITERATURE REVIEW AND EMPIRICAL TREND ANALISYS

    Ardin Sianipar, Widya; Abrar

  • UTAUT MODEL IN EXPLAINING GOJEK CONSUMER LOYALTY: THE ROLE OF PERCEIVED VALUE AND TRUST AS MEDIATORS

    Raphael Estefan