Bd. 20 Nr. 2 (2025): Vol. 20 No.2 (2025): September

Articles

• ATTITUDE, SUBJECTIVE NORM, PERCEIVED BEHAVIORAL CONTROL, AND INFORMATION CASCADE EFFECTS ON INVESTMENT INTENTION: FINANCIAL LITERACY AS ANTECEDENT TO ATTITUDE

  Elisse Natalia, Sabrina Oktaria Sihombing

  • pdf (English)

  Elisse Natalia,  Universitas Pelita Harapan,  Indonesia

  Sabrina Oktaria Sihombing,  Universitas Pelita Harapan,  Indonesia

  ##plugins.generic.articleMetrics.abstractViews## : 2034 times | ##plugins.generic.articleMetrics.downloads##: 1186 times | DOI : https://doi.org/10.19166/derema.v20i2.10042
  

• FROM RECRUITMENT TO RETENTION: STRATEGIC MARKETING COMMUNICATION FOR HIGHER EDUCATION MANAGEMENT IN VIETNAM

  Tuong-Minh Ly-Le

  • pdf (English)

  Tuong-Minh Ly-Le,  Bond University,  Australia

  http://orcid.org/0000-0001-8203-7357

  ##plugins.generic.articleMetrics.abstractViews## : 802 times | ##plugins.generic.articleMetrics.downloads##: 585 times | DOI : https://doi.org/10.19166/derema.v20i2.10035
  

• BUILDING COMPETITIVE ADVANTAGE THROUGH ABSORBTIVE CAPACITY AND OPEN INNOVATION IN INDONESIA SME’S.CASE STUDY IN BALIKPAPAN, INDONESIA

  Nathan Wang, Benny Aristo

  • pdf (English)

  Nathan Wang,  Indonesia

  Benny Aristo,  Universitas Pelita Harapan,  Indonesia

  ##plugins.generic.articleMetrics.abstractViews## : 1035 times | ##plugins.generic.articleMetrics.downloads##: 675 times | DOI : https://doi.org/10.19166/derema.v20i2.10270
  

• DIGITAL DYNAMIC MARKETING CAPABILITY FOR GREEN HOSPITALITY TRANSFORMATION IN EMERGING COUNTRIES : A SYSTEMATIC LITERATURE REVIEW AND EMPIRICAL TREND ANALISYS

  Ardin Sianipar, Widya Angelia; Abrar Abdau

  • pdf (English)

  Ardin Sianipar,  Universitas Pelita Harapan,  Indonesia

  Widya Angelia,  Universitas Pelita Harapan,  Indonesia

  Abrar Abdau,  France

  ##plugins.generic.articleMetrics.abstractViews## : 1352 times | ##plugins.generic.articleMetrics.downloads##: 661 times | DOI : https://doi.org/10.19166/derema.v20i2.10244
  

• UTAUT MODEL IN EXPLAINING GOJEK CONSUMER LOYALTY: THE ROLE OF PERCEIVED VALUE AND TRUST AS MEDIATORS

  Raphael Estefan

  • pdf (English)

  Raphael Estefan,  UPH,  Indonesia

  ##plugins.generic.articleMetrics.abstractViews## : 786 times | ##plugins.generic.articleMetrics.downloads##: 331 times | DOI : https://doi.org/10.19166/derema.v20i2.10177