Bd. 20 Nr. 2 (2025): Vol. 20 No.2 (2025): September

Articles

• ATTITUDE, SUBJECTIVE NORM, PERCEIVED BEHAVIORAL CONTROL, AND INFORMATION CASCADE EFFECTS ON INVESTMENT INTENTION: FINANCIAL LITERACY AS ANTECEDENT TO ATTITUDE

  Elisse Natalia,  Universitas Pelita Harapan,  Indonesia

  Sabrina Oktaria Sihombing,  Universitas Pelita Harapan,  Indonesia

  DOI : https://doi.org/10.19166/derema.v20i2.10042
  

  • pdf (English)  Views: 692 times |  Download : 486 times

• FROM RECRUITMENT TO RETENTION: STRATEGIC MARKETING COMMUNICATION FOR HIGHER EDUCATION MANAGEMENT IN VIETNAM

  Tuong-Minh Ly-Le,  Bond University,  Australia

  http://orcid.org/0000-0001-8203-7357

  DOI : https://doi.org/10.19166/derema.v20i2.10035
  

  • pdf (English)  Views: 288 times |  Download : 141 times

• BUILDING COMPETITIVE ADVANTAGE THROUGH ABSORBTIVE CAPACITY AND OPEN INNOVATION IN INDONESIA SME’S.CASE STUDY IN BALIKPAPAN, INDONESIA

  Nathan Wang,  Indonesia

  Benny Aristo,  Universitas Pelita Harapan,  Indonesia

  DOI : https://doi.org/10.19166/derema.v20i2.10270
  

  • pdf (English)  Views: 435 times |  Download : 472 times

• DIGITAL DYNAMIC MARKETING CAPABILITY FOR GREEN HOSPITALITY TRANSFORMATION IN EMERGING COUNTRIES : A SYSTEMATIC LITERATURE REVIEW AND EMPIRICAL TREND ANALISYS

  Ardin Sianipar,  Universitas Pelita Harapan,  Indonesia

  Widya Angelia,  Universitas Pelita Harapan,  Indonesia

  Abrar Abdau,  France

  DOI : https://doi.org/10.19166/derema.v20i2.10244
  

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• UTAUT MODEL IN EXPLAINING GOJEK CONSUMER LOYALTY: THE ROLE OF PERCEIVED VALUE AND TRUST AS MEDIATORS

  Raphael Estefan,  UPH,  Indonesia

  DOI : https://doi.org/10.19166/derema.v20i2.10177
  

  • pdf (English)  Views: 291 times |  Download : 105 times