Bd. 20 Nr. 2 (2025): Vol. 20 No.2 (2025): September

Articles

• ATTITUDE, SUBJECTIVE NORM, PERCEIVED BEHAVIORAL CONTROL, AND INFORMATION CASCADE EFFECTS ON INVESTMENT INTENTION: FINANCIAL LITERACY AS ANTECEDENT TO ATTITUDE

  Elisse Natalia, Sabrina Oktaria Sihombing

  • pdf (English)

• FROM RECRUITMENT TO RETENTION: STRATEGIC MARKETING COMMUNICATION FOR HIGHER EDUCATION MANAGEMENT IN VIETNAM

  Tuong-Minh Ly-Le

  • pdf (English)

• BUILDING COMPETITIVE ADVANTAGE THROUGH ABSORBTIVE CAPACITY AND OPEN INNOVATION IN INDONESIA SME’S.CASE STUDY IN BALIKPAPAN, INDONESIA

  Nathan Wang, Benny Aristo

  • pdf (English)

• DIGITAL DYNAMIC MARKETING CAPABILITY FOR GREEN HOSPITALITY TRANSFORMATION IN EMERGING COUNTRIES : A SYSTEMATIC LITERATURE REVIEW AND EMPIRICAL TREND ANALISYS

  Ardin Sianipar, Widya Angelia; Abrar Abdau

  • pdf (English)

• UTAUT MODEL IN EXPLAINING GOJEK CONSUMER LOYALTY: THE ROLE OF PERCEIVED VALUE AND TRUST AS MEDIATORS

  Raphael Estefan

  • pdf (English)