卷 18 编号 2 (2023): September

Articles

• PENGARUH MANAJEMEN HUBUNGAN MASYARAKAT DAN ORIENTASI PEMASARAN HUBUNGAN TERHADAP LOYALITAS MEREK DENGAN KETERLIBATAN PELANGGAN DAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI [THE INFLUENCE OF PUBLIC RELATIONS MANAGEMENT AND RELATIONSHIP MARKETING ORIENTATION ON BRAND LOYALTY WITH CUSTOMER INVOLVEMENT AND BRAND TRUST AS MEDIATION VARIABLES]

  Andrean Steviano,  Universitas Pelita Harapan,  Indonesia

  Sabrina Oktaria Sihombing,  Universitas Pelita Harapan,

  86-108

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• PENGARUH INFORMATION TRANSPARENCY TERHADAP PURCHASE INTENTION YANG DIMODERASI OLEH REGULATORY FOCUS [THE EFFECT OF INFORMATION TRANSPARENCY ON PURCHASE INTENTION WHICH IS MODERATE BY REGULATORY FOCUS]

  Indra Atmaja,  Universitas Ciputra Surabaya,  Indonesia

  Teofilus Teofilus,  Universitas Ciputra Surabaya,  Indonesia

  109-125

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• FACTORS AFFECTING THE SATISFACTION OF CUSTOMERS BUYING FOOD WITH LAST-MILE DELIVERY SERVICE ON E-COMMERCE PLATFORM IN VIETNAM [FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN YANG MEMBELI MAKANAN DENGAN LAYANAN PENGIRIMAN LAST-MILE PADA PLATFORM E-COMMERCE DI VIETNAM]

  Nhung Thi Hong Le,  Viet Nam

  Phuong Mai Le,  Viet Nam

  Huyen Thi Nguyen,

  126-143

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• ENTREPRENEUR’S ROLES DURING BUSINESS GROWTH STAGE AND THEIR EXIT ROUTES: THE CASE OF THE PUBLIC RELATIONS INDUSTRY [PERAN PENGUSAHA DALAM TAHAP PERTUMBUHAN BISNIS DAN RUTE KELUAR DARI BISNIS TERSEBUT: KASUS INDUSTRI PUBLIC RELATIONS]

  Tuong-Minh Ly-Le,  Faculty of Public Relations and Communication, Van Lang University,  Viet Nam

  http://orcid.org/0000-0001-8203-7357

  Viet Tho Le,  Van Lang University, Vietnam,

  144-156

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• THE DYNAMICS OF FAMILY-OWNED SME SUSTAINABILITY IN RURAL AREAS [DINAMIKA KEBERLANJUTAN UKM KELUARGA DI PEDESAAN]

  Muhammad Setiawan Kusmulyono,  Universitas Prasetiya Mulya,  Indonesia

  157-165

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