Vol 18 No 2 (2023): September

Articles

• PENGARUH MANAJEMEN HUBUNGAN MASYARAKAT DAN ORIENTASI PEMASARAN HUBUNGAN TERHADAP LOYALITAS MEREK DENGAN KETERLIBATAN PELANGGAN DAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI [THE INFLUENCE OF PUBLIC RELATIONS MANAGEMENT AND RELATIONSHIP MARKETING ORIENTATION ON BRAND LOYALTY WITH CUSTOMER INVOLVEMENT AND BRAND TRUST AS MEDIATION VARIABLES]

  Andrean Steviano, Sabrina Oktaria Sihombing

  86-108

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  Andrean Steviano,  Universitas Pelita Harapan,  Indonesia

  Sabrina Oktaria Sihombing,  Universitas Pelita Harapan

  Abstrak dilihat : 903 times | Unduhan: 268 times | DOI : https://doi.org/10.19166/derema.v18i2.6808
  

• PENGARUH INFORMATION TRANSPARENCY TERHADAP PURCHASE INTENTION YANG DIMODERASI OLEH REGULATORY FOCUS [THE EFFECT OF INFORMATION TRANSPARENCY ON PURCHASE INTENTION WHICH IS MODERATE BY REGULATORY FOCUS]

  Indra Atmaja, Teofilus Teofilus

  109-125

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  Indra Atmaja,  Universitas Ciputra Surabaya,  Indonesia

  Teofilus Teofilus,  Universitas Ciputra Surabaya,  Indonesia

  Abstrak dilihat : 1000 times | Unduhan: 519 times | DOI : https://doi.org/10.19166/derema.v18i2.7087
  

• FACTORS AFFECTING THE SATISFACTION OF CUSTOMERS BUYING FOOD WITH LAST-MILE DELIVERY SERVICE ON E-COMMERCE PLATFORM IN VIETNAM [FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN YANG MEMBELI MAKANAN DENGAN LAYANAN PENGIRIMAN LAST-MILE PADA PLATFORM E-COMMERCE DI VIETNAM]

  Nhung Thi Hong Le, Phuong Mai Le, Huyen Thi Nguyen

  126-143

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  Nhung Thi Hong Le,  Viet Nam

  Phuong Mai Le,  Viet Nam

  Huyen Thi Nguyen

  Abstrak dilihat : 1530 times | Unduhan: 575 times | DOI : https://doi.org/10.19166/derema.v18i2.7257
  

• ENTREPRENEUR’S ROLES DURING BUSINESS GROWTH STAGE AND THEIR EXIT ROUTES: THE CASE OF THE PUBLIC RELATIONS INDUSTRY [PERAN PENGUSAHA DALAM TAHAP PERTUMBUHAN BISNIS DAN RUTE KELUAR DARI BISNIS TERSEBUT: KASUS INDUSTRI PUBLIC RELATIONS]

  Tuong-Minh Ly-Le, Viet Tho Le

  144-156

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  Tuong-Minh Ly-Le,  Faculty of Public Relations and Communication, Van Lang University,  Viet Nam

  http://orcid.org/0000-0001-8203-7357

  Viet Tho Le,  Van Lang University, Vietnam

  Abstrak dilihat : 694 times | Unduhan: 339 times | DOI : https://doi.org/10.19166/derema.v18i2.7294
  

• THE DYNAMICS OF FAMILY-OWNED SME SUSTAINABILITY IN RURAL AREAS [DINAMIKA KEBERLANJUTAN UKM KELUARGA DI PEDESAAN]

  Muhammad Setiawan Kusmulyono

  157-165

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  Muhammad Setiawan Kusmulyono,  Universitas Prasetiya Mulya,  Indonesia

  Abstrak dilihat : 767 times | Unduhan: 226 times | DOI : https://doi.org/10.19166/derema.v18i2.6727