巻 17 号 1 (2022): MAY

Articles

• PRICE SATISFACTION VS PRODUCT QUALITY: WHICH FACTOR HAS A MORE SIGNIFICANT EFFECT ON CUSTOMER LOYALTY TOWARD GREEN PRODUCTS? [KEPUASAN HARGA VS KUALITAS PRODUK: FAKTOR MANA YANG MEMILIKI PENGARUH LEBIH SIGNIFIKAN TERHADAP LOYALITAS PELANGGAN TERHADAP GREEN PRODUCT?]?

  Nicholas Wilson

  1-30

  • PDF (English)

• PENGARUH FAKTOR-FAKTOR SPESIFIK NEGARA PADA INDIKATOR MAKROEKONOMI TERHADAP KEPUTUSAN STRUKTUR MODAL PERUSAHAAN SEKTOR INDUSTRI PENGOLAHAN DI INDONESIA PERIODE 2015-2019 [THE EFFECT OF COUNTRY SPECIFIC FACTORS ON MACROECONOMIC INDICATORS ON CAPITAL STRUCTURE DECISIONS OF THE PROCESSING INDUSTRY SECTOR COMPANIES IN INDONESIA 2015-2019 PERIOD]

  Cherry Astadewi##common.commaListSeparator##Muthia Pramesti

  31-48

  • PDF (Bahasa Indonesia)

• Pengaruh Parasocial Interaction Dari Travel Vlogger Terhadap Keinginan Untuk Mengunjungi Destinasi Wisata [The Effect of Parasocial Interaction from Travel Vloggers on Desire to Visit Tourist Destinations]

  Purnamaningsih Purnamaningsih##common.commaListSeparator##Septi Fahmi Choirisa##common.commaListSeparator##Elissa Dwi Lestari##common.commaListSeparator##Nosica Rizkalla

  49-66

  • PDF (Bahasa Indonesia)

• INTENTION TO STAY MILENIAL PADA 5 E-COMMERCE TERBESAR DI INDONESIA: EFEK KARAKTERISTIK PEKERJAAN, STRES KERJA, DAN DUKUNGAN PEER & SUPERVISOR [INTENTION TO STAY MILLENIALS IN INDONESIA'S 5 BIGGEST E-COMMERCES: EFFECTS OF JOB CHARACTERISTICS, WORK STRESS, AND PEER & SUPERVISOR SUPPORT]

  Amanda Restu Adzani##common.commaListSeparator##Sylvia Diana Purba

  67-82

  • PDF (Bahasa Indonesia)

• KREDIBILITAS SUMBER, NILAI DARI UANG, KUALITAS YANG DIRASAKAN, DAN SIKAP TERHADAP MEREK SEBAGAI PREDIKTOR TERHADAP INTENSI MEMBELI PADA PRODUK KECANTIKAN LOKAL [SOURCE CREDIBILITY, VALUE OF MONEY, PERCEIVED QUALITY, AND ATTITUDE TO BRAND AS PREDICTORS OF BUYING INTENTION OF LOCAL BEAUTY PRODUCTS]

  Yulianti Yulianti##common.commaListSeparator##Keni Keni

  83-98

  • PDF (Bahasa Indonesia)

• PERAN PRAKTIK LEAN, STRATEGI MANAJEMEN INOVASI DAN ORIENTASI LINGKUNGAN PADA KEBERLANJUTAN ORGANISASI MELALUI MANAJEMEN RANTAI PASOKAN HIJAU PADA INDUSTRI E-COMMERCE DI INDONESIA [THE ROLE OF LEAN PRACTICES, INNOVATION MANAGEMENT STRATEGIES AND ENVIRONMENTAL ORIENTATION IN ORGANIZATIONAL SUSTAINABILITY THROUGH GREEN SUPPLY CHAIN MANAGEMENT IN THE E-COMMERCE INDUSTRY IN INDONESIA]

  Beny Cuknolan Mahulae##common.commaListSeparator##Stevan Jefta Seciawang##common.commaListSeparator##Wahyuningsih Wahyuningsih##common.commaListSeparator##Triwulandari SD

  99-117

  • PDF (Bahasa Indonesia)

• ANALISIS PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN PERILAKU KERJA INOVATIF TERHADAP KINERJA KARYAWAN [ANALYSIS OF THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND INNOVATIVE WORK BEHAVIOR ON EMPLOYEE PERFORMANCE]

  Rafika Afza##common.commaListSeparator##Dede Iskandar Siregar##common.commaListSeparator##Hammam Zaki

  118-130

  • PDF (Bahasa Indonesia)

• PENGARUH PERSEPSI RISIKO DAN PENGALAMAN BERBELANJA SEBELUMNYA TERHADAP KEINGINAN MEMBELI DARING [EFFECT OF RISK PERCEPTION AND PREVIOUS SHOPPING EXPERIENCE ON BUYING ONLINE]

  Alvian Febrianto##common.commaListSeparator##Claudia Hamijoyo##common.commaListSeparator##Nelson Nursalim##common.commaListSeparator##Sabrina Sattwika##common.commaListSeparator##Handyanto Widjojo

  131-141

  • PDF (Bahasa Indonesia)