Vol. 17 No. 1 (2022): MAY

Articles

• PRICE SATISFACTION VS PRODUCT QUALITY: WHICH FACTOR HAS A MORE SIGNIFICANT EFFECT ON CUSTOMER LOYALTY TOWARD GREEN PRODUCTS? [KEPUASAN HARGA VS KUALITAS PRODUK: FAKTOR MANA YANG MEMILIKI PENGARUH LEBIH SIGNIFIKAN TERHADAP LOYALITAS PELANGGAN TERHADAP GREEN PRODUCT?]?

  Nicholas Wilson

  1-30

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• PENGARUH FAKTOR-FAKTOR SPESIFIK NEGARA PADA INDIKATOR MAKROEKONOMI TERHADAP KEPUTUSAN STRUKTUR MODAL PERUSAHAAN SEKTOR INDUSTRI PENGOLAHAN DI INDONESIA PERIODE 2015-2019 [THE EFFECT OF COUNTRY SPECIFIC FACTORS ON MACROECONOMIC INDICATORS ON CAPITAL STRUCTURE DECISIONS OF THE PROCESSING INDUSTRY SECTOR COMPANIES IN INDONESIA 2015-2019 PERIOD]

  Cherry Astadewi, Muthia Pramesti

  31-48

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• Pengaruh Parasocial Interaction Dari Travel Vlogger Terhadap Keinginan Untuk Mengunjungi Destinasi Wisata [The Effect of Parasocial Interaction from Travel Vloggers on Desire to Visit Tourist Destinations]

  Purnamaningsih Purnamaningsih, Septi Fahmi Choirisa, Elissa Dwi Lestari, Nosica Rizkalla

  49-66

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• INTENTION TO STAY MILENIAL PADA 5 E-COMMERCE TERBESAR DI INDONESIA: EFEK KARAKTERISTIK PEKERJAAN, STRES KERJA, DAN DUKUNGAN PEER & SUPERVISOR [INTENTION TO STAY MILLENIALS IN INDONESIA'S 5 BIGGEST E-COMMERCES: EFFECTS OF JOB CHARACTERISTICS, WORK STRESS, AND PEER & SUPERVISOR SUPPORT]

  Amanda Restu Adzani, Sylvia Diana Purba

  67-82

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• KREDIBILITAS SUMBER, NILAI DARI UANG, KUALITAS YANG DIRASAKAN, DAN SIKAP TERHADAP MEREK SEBAGAI PREDIKTOR TERHADAP INTENSI MEMBELI PADA PRODUK KECANTIKAN LOKAL [SOURCE CREDIBILITY, VALUE OF MONEY, PERCEIVED QUALITY, AND ATTITUDE TO BRAND AS PREDICTORS OF BUYING INTENTION OF LOCAL BEAUTY PRODUCTS]

  Yulianti Yulianti, Keni Keni

  83-98

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• PERAN PRAKTIK LEAN, STRATEGI MANAJEMEN INOVASI DAN ORIENTASI LINGKUNGAN PADA KEBERLANJUTAN ORGANISASI MELALUI MANAJEMEN RANTAI PASOKAN HIJAU PADA INDUSTRI E-COMMERCE DI INDONESIA [THE ROLE OF LEAN PRACTICES, INNOVATION MANAGEMENT STRATEGIES AND ENVIRONMENTAL ORIENTATION IN ORGANIZATIONAL SUSTAINABILITY THROUGH GREEN SUPPLY CHAIN MANAGEMENT IN THE E-COMMERCE INDUSTRY IN INDONESIA]

  Beny Cuknolan Mahulae, Stevan Jefta Seciawang, Wahyuningsih Wahyuningsih, Triwulandari SD

  99-117

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• ANALISIS PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN PERILAKU KERJA INOVATIF TERHADAP KINERJA KARYAWAN [ANALYSIS OF THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND INNOVATIVE WORK BEHAVIOR ON EMPLOYEE PERFORMANCE]

  Rafika Afza, Dede Iskandar Siregar, Hammam Zaki

  118-130

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• PENGARUH PERSEPSI RISIKO DAN PENGALAMAN BERBELANJA SEBELUMNYA TERHADAP KEINGINAN MEMBELI DARING [EFFECT OF RISK PERCEPTION AND PREVIOUS SHOPPING EXPERIENCE ON BUYING ONLINE]

  Alvian Febrianto, Claudia Hamijoyo, Nelson Nursalim, Sabrina Sattwika, Handyanto Widjojo

  131-141

  • PDF (Bahasa Indonesia)