Vol 17, No 2 (2022)

September

Full Issue

View or download the full issue PDF

Table of Contents

Articles

Building Service Experience to Attain Customer Repurchase Intention: A Moderated-Mediation Model in the Context of Student Consumer in Indonesia
Zulganef Zulganef, Irma Nilasari
PDF
147-161
ORGANIZATIONAL INERTIA AND ORGANIZATIONAL PERFORMANCE: FAMILY BUSINESS CONTEXT IN INDONESIA
Intan Ramadania Hartono Putri, Tiffany Angwar, Metta Padmalia, Teofilus Teofilus
PDF
162-185
USULAN STRATEGI BERSAING PERUSAHAAN KONTRAKTOR GOLONGAN KECIL [PROPOSED COMPETITIVE STRATEGIES OF SMALL CONTRACTOR COMPANIES]
Niken Prawirakusumah, Maria Merry Marianti
PDF (Bahasa Indonesia)
186-204
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK DENGAN KEPUASAN PELANGGAN SEBAGAI MEDIASI (STUDI PADA MEREK APPLE) [THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND BRAND TRUST ON BRAND LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE (STUDY ON BRAND APPLE)]
Suci Rahmadhani, Fitri Ayu Nofirda, Sulistyandari Sulistyandari
PDF (Bahasa Indonesia)
205-222
PENGARUH DIGITAL MARKETING, KEPERCAYAAN MEREK DAN KEPUASAAN PELANGGAN TERHADAP MINAT BELI PRODUK IMPORT PADA E-COMMERCE ALIEXPRESS [THE INFLUENCE OF DIGITAL MARKETING, BRAND TRUST AND CUSTOMER SATISFACTION ON BUYING INTEREST OF IMPORTED PRODUCTS ON E-COMMERCE SITE ALIEXPRESS]
Anggun Cahaya Pratiwi, Fitri Ayu Nofirda, Ikhbal Akhmad
PDF (Bahasa Indonesia)
223-241
PENGARUH KETIDAKPASTIAN EKONOMI TERHADAP HUTANG PERUSAHAAN DI INDONESIA [THE EFFECT OF ECONOMIC UNCERTAINTY ON COMPANY DEBT IN INDONESIA]
Willy Djulianto, Vina Nugroho
PDF (Bahasa Indonesia)
242-253