Vol 15, No 1 (2020)

May

Full Issue

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Table of Contents

Articles

VALUE CO-DESTRUCTION: ANALISA FAKTOR PADA START-UP BUSINESS MAHASISWA [VALUE CO-DESTRUCTION: AN ANALYSIS OF FACTORS FOR BUSINESS START-UP STUDENTS]
Deandra Vidyanata, Teofilus Teofilus, Timotius F. C. W. Sutrisno, Ruth Violina Gelombang
PDF (Bahasa Indonesia)
1-14
ANALISIS PENGARUH DIMENSI CELEBRITY ENDORSER TERHADAP KESADARAN MEREK DAN INTENSI PEMBELIAN: STUDI KASUS PADA SEKTOR CHINESE-BRAND SMARTPHONE DI INDONESIA [ANALYSIS OF THE EFFECT OF CELEBRITY ENDORSER DIMENSIONS ON BRAND AWARENESS AND PURCHASE INTENTION: A CASE STUDY OF THE CHINESE-BRAND SMARTPHONE SECTOR IN INDONESIA]
Nicholas Wilson
PDF (Bahasa Indonesia)
15-43
PERAN MODAL SOSIAL DIKALANGAN PEKERJA PEREMPUAN DALAM PENGUATAN MANAJEMEN USAHA INDUSTRI KECIL [THE ROLE OF SOCIAL CAPITAL AMONG WOMEN WORKERS IN STRENGTHENING SMALL INDUSTRY MANAGEMENT]
Rahel Widiawati Kimbal
PDF (Bahasa Indonesia)
44-57
TENANT PLACEMENT STRATEGY WITHIN A MALL IN JAKARTA
Juana Judith Huliselan, Trisa Pramudita
PDF
58-81
PENGARUH INOVASI LINGKUNGAN DAN INOVASI LAYANAN PADA KINERJA BISNIS YANG BERKELANJUTAN (STUDI PADA PERUSAHAAN TEKNOLOGI DI BATAM) [INFLUENCE OF ENVIRONMENTAL INNOVATION AND SERVICE INNOVATION ON SUSTAINABLE BUSINESS PERFORMANCE (STUDY ON TECHNOLOGY COMPANIES IN BATAM)]
Vivi Wen, Ibnu Harris
PDF (Bahasa Indonesia)
82-103
FAKTOR – FAKTOR KEUANGAN SEBAGAI PREDIKTOR KEGAGALAN BISNIS PADA BISNIS MAHASISWA [FINANCIAL FACTORS AS A PREDICTOR OF BUSINESS FAILURE IN STUDENT BUSINESSES]
Krismi Budi Sienatra, Novi Natasya
PDF (Bahasa Indonesia)
104-119
RASIO KEUANGAN DAN KEMUNGKINAN GAGAL BAYAR DENGAN METODE KMV MERTON PADA PERUSAHAAN NON KEUANGAN DI BURSA EFEK INDONESIA [FINANCIAL RATIOS AND THE POSSIBILITY OF DEFAULT USING THE KMV MERTON METHOD IN NON-FINANCIAL COMPANIES ON THE INDONESIA STOCK EXCHANGE]
Dessy Malasari, Mohamad Adam, Yuliani Yuliani, Agustina Hanafi
PDF (Bahasa Indonesia)
120-135