PENGARUH SECURITY, TRUST DAN EASE OF USE TERHADAP REPURCHASE INTENTION PADA PENGGUNA APLIKASI BUKALAPAK DI JAKARTA
Keywords:
Security, Trust, Ease of Use, Repurchase IntentionAbstract
The purpose of this research is to investigate the influence of security, trust and ease of use on repurchase intention on Bukalapak application users in Jakarta. This research is quantitative research using primary and secondary data sources. The primary data used in this study were 112 respondents of Bukalapak users. Researchers used questionnaires to collect data. The technique used in sampling in this study was purposive sampling. Data analysis techniques use multiple linear regression analysis with the help of the IBM SPSS Statistics 25 edition for windows program. The results of the study partially showed that security and trust influenced repurchase intention. While ease of use has no influenced on repurchase intention.
BAHASA INDONESIA ABSTRACT
Tujuan dari penelitian ini adalah untuk menyelidiki pengaruh security, trust dan ease of use terhadap repurchase intention pada pengguna aplikasi Bukalapak di Jakarta. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan sumber data primer dan sekunder. Data primer yang digunakan dalam penelitian ini adalah 112 responden pengguna Bukalapak. Peneliti menggunakan kuesioner untuk mengumpulkan data. Teknik yang digunakan dalam pengambilan sampel dalam penelitian ini adalah purposive sampling. Teknik analisis data menggunakan analisis regresi linear berganda dengan bantuan program IBM SPSS edisi 25 untuk windows. Hasil penelitian secara parsial menunjukkan bahwa security dan trust berpengaruh terhadap repurchase intention. Sedangkan ease of use tidak berpengaruh terhadap repurchase intention
References
Bukalapak. (2021). From bukalapak.com: https://www.bukalapak.com/about
Danibrata, A. (2019). Enhancing Customer Loyalty Through Product Quality, Brand Commitment, And Brand Trust. South East Asia Journal of Contemporary Business, Economics and Law, Vol. 20, Issue 2 (DEC). ISSN 2289-1560.
Deitiana, T., Ruswidiono, W., & Briliana, V. (2019). How Millennial Travelers Are Forcing Indonesian Tourism To Go. International Journal of Business, Economics and Law., 7.
Fauzia, I. Y. (2016). Pemanfaatan e-commerce dan m-commerce dalam bisnis di kalangan wirausahawan perempuan. Journal of Business and Banking.
Hair, Jr, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis Seventh Edition. United States of America: Pearson Education Limited.
Jumlah Penduduk Hasil SP2020. (2021, Januari 21). From bps.go.id: https://www.bps.go.id/pressrelease/2021/01/21/1854/hasil-sensus-penduduk-2020.html
Kotler, P., & Keller, K. L. (2016). Marketing Management 15th Edition. England: Pearson Education Limited. Kurniawan, D. (2020, Januari 14). Bukalapak dan JD.ID jadi E-Commerce Paling Bermasalah Versi YLKI. From voi.id: https://voi.id/teknologi/1730/bukalapak-dan-jd-id-jadi-e-commerce-paling-bermasalah- versi-ylki
Li, X., Zhao, X., Xu, W. (., & Pu, W. (2020). Measuring ease of use of mobile applications in e-commerce retailing from the perspective of consumer online shopping behaviour patterns. Journal of Retailing and Consumer Services, 55, 102093.
Peta E-Commerce Indonesia. (n.d.). From iPrice Insights: https://iprice.co.id/insights/mapofecommerce/
Puspitasari, I., & Briliana, V. (2017). Pengaruh Perceived Ease-Of-Use, Perceived Usefulness, Trust Dan Perceived Enjoyment Terhadap Repurchase Intention. (Studi Kasus Pada Website Zalora Indonesia). Jurnal Bisnis Dan Akuntansi Vol.19 No. 2, Desember 2017.
Sekaran, U., & Bougie, R. (2016). Research Methods for Business, 7th Edition. United Kingdom: John Wiley & Sons.
Shemi, A. P., & Procter, C. (2018). E-Commerce and entrepreneurship in SMEs: case of myBot. Journal of Small Business and Enterprise Development. Snapcart Rilis Hasil Riset Gaya Hidup Berbelanja Online. (2018, Maret 23). From Snapcart: https://pressrelease.kontan.co.id/release/snapcart-rilis-hasil-riset-gaya-hidup-berbelanja-online
Soediono, W., Prasastyo, K. W., & Adeline, M. (2020). Pengaruh Brand Experience, Brand Image-Congruence, Brand Effect dan Brand Trust Terhadap Repurchase Intention Pada Produk Fashion BerryBenka Secara Online di Jakarta. http://jurnaltsm.id/index.php/MB, 57-66.
Sugiyono. (2017). Metode Penelitian Bisnis Pendekatan Kuantitatif, Kualitatif, Kombinasi, dan R&D. Bandung: Alfabeta.
Trivedi, S. K., & Yadav, M. (2018). Predicting online repurchase intentions with e-Satisfaction as mediator: a study on Gen Y. VINE Journal of Information and Knowledge Management Systems.
Volvic, C. C.-C., & Chih, C. J. (2017). The role of customer participation for enhancing repurchase intention. Management Decision, Vol. 55 Iss 3 pp.
Wardani, A. S. (2018, Juli 12). 5 E-Commerce Paling Top di Indonesia versi iPrice. From liputan6.com: https://www.liputan6.com/tekno/read/3585699/ini-5-e-commerce-paling-top-di-indonesia-versi-iprice- siapa-saja
Wirtz, J., & Lovelock, C. (2016). Services Marketing. 8th edition. 27 Warren Street, Suite 401-402, Hackensack, NJ 07601, USA: World Scientific Publishing Co. Inc.
Yusliza Mohd. Yusoff et al. (2009). Individual Differences, Perceived Ease of Use, and Perceived Usefulness in the E-Library Usage. Computer and Information Science Journal Vol. 2 No. 1 February 2009.
Zhang, X. J., Li, Z. Z., & Deng, H. (2017). Information security behaviours of smartphone users in China: an empirical analysis. The Electronic Library, 35(6), 1177-1190.
