Proceeding National Conference Business, Management, and Accounting (NCBMA)

Hutabarat, Moses Lorensius Parlinggoman, Universitas Pelita Harapan, Indonesia

• 6th National Conference Business, Management, and Accounting - Articles
  PERANAN BRAND IMAGE, BRAND TRUST, SATISFACTION, BRAND LOVE, BRAND RESPECT DALAM MENINGKATKAN BRAND LOYALTY MCDONALD’S INDONESIA
  Abstract  PDF
• 6th National Conference Business, Management, and Accounting - Articles
  ANALISIS PENGARUH KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP NIAT BELANJA ONLINE
  Abstract  PDF