Proceeding National Conference Business, Management, and Accounting (NCBMA)

Berlianto, Margaretha Pink, Business School, Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Tangerang, Indonesia

• 5th National Conference Business, Management, and Accounting - Articles
  ANALISIS PENGARUH BRAND EXPERIENCE, BRAND LOYALTY, DAN BRAND SATISFACTION TERHADAP BRAND EVANGELISM PADA APPLE IPHONE
  Abstract  PDF
• 5th National Conference Business, Management, and Accounting - Articles
  PENGARUH BANK EXPERIENCE TERHADAP BRAND EQUITY BANK BCA
  Abstract  PDF
• 5th National Conference Business, Management, and Accounting - Articles
  PENGARUH BRAND IDENTIFICATION, SELF-IMAGE EXPRESSION, SENSE OF NATURAL ENVIRONMENT, LAYOUT, BRAND LOVE TERHADAP BRAND LOYALTY PADA RESTORAN SUSHI TEI
  Abstract  PDF
• 5th National Conference Business, Management, and Accounting - Articles
  PENGARUH BRAND IDENTIFICATION, SELF-IMAGE EXPRESSION, SENSE OF NATURAL ENVIRONMENT, LAYOUT, DAN BRAND PASSION TERHADAP BRAND LOYALTY
  Abstract  PDF