Vol. 3, No. 1, April 2023

Articles

• PENGARUH ELECTRONIC WORD OF MOUTH (eWOM), PERCEIVED ENJOYMENT, DAN SUBJECTIVE NORM TERHADAP PURCHASE INTENTION JASA SUBSCRIPTION VIDEO ON DEMAND (SVoD) NETFLIX DENGAN VARIABEL PERCEIVED USEFULNESS SEBAGAI VARIABEL MEDIASI (SURVEI PADA GENERASI Z DI DAERAH ISTIMEWA YOGYAKARTA) [THE EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM), PERCEIVED ENJOYMENT, AND SUBJECTIVE NORM ON PURCHASE INTENTION IN SUBSCRIPTION VIDEO ON DEMAND (SVoD) SERVICE NETFLIX WITH PERCEIVED USEFULNESS AS MEDIATING VARIABLE (SURVEY OF GENERATION Z IN DAERAH ISTIMEWA YOGYAKARTA)]

  Taqiyya Salmanajah Kusumawati, Agung Satmoko

  1-16

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  Taqiyya Salmanajah Kusumawati,  Universitas Pembangunan Nasional "Veteran" Yogyakarta,  Indonesia

  Agung Satmoko,  Universitas Pembangunan Nasional "Veteran" Yogyakarta,  Indonesia

  Abstrak dilihat : 1481 times | Unduhan: 808 times | Unduhan: 0 times | Unduhan: 0 times | Unduhan: 0 times | Unduhan: 0 times | DOI : https://doi.org/10.19166/imj.v3i1.6754
  

• THE EFFECT OF PRODUCT AND SERVICE QUALITY ON CUSTOMER LOYALTY FORE COFFEE JABODETABEK

  Anna Salsabila, Annisa Syafa Andira, Devana Dimmy Ramadhanty, Vania Olivia

  17-20

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  Anna Salsabila,  Universitas Pelita Harapan,  Indonesia

  Annisa Syafa Andira,  Universitas Pelita Harapan,  Indonesia

  Devana Dimmy Ramadhanty,  Universitas Pelita Harapan,  Indonesia

  Vania Olivia,  Universitas Pelita Harapan,  Indonesia

  Abstrak dilihat : 803 times | Unduhan: 523 times | DOI : https://doi.org/10.19166/imj.v3i1.6853
  

• THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY, CUSTOMER SATISFACTION ON CUSTOMER LOYALTY

  Lucinda Gratia Ambarita, Permata Ratu Sekarningsih, Yulimah Hening Swastika Lestari

  21-33

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  Lucinda Gratia Ambarita,  Universitas Pelita Harapan,  Indonesia

  Permata Ratu Sekarningsih,  Universitas Pelita Harapan,  Indonesia

  Yulimah Hening Swastika Lestari,  Universitas Pelita Harapan,  Indonesia

  Abstrak dilihat : 1002 times | Unduhan: 624 times | DOI : https://doi.org/10.19166/imj.v3i1.6854
  

• OPERATIONALIZATION OF MARKETING CAPABILITIES IN THE CONTEXT OF ANALYTICS TECHNOLOGY ADOPTION

  Daniel Peterson Silaban, Stanss L. H. V. J. Lapian, Altje L. Tumbel, Frederik G. Worang, Imelda W. J. Ogi

  34-49

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  Daniel Peterson Silaban,  Universitas Sam Ratulangi,  Indonesia

  Stanss L. H. V. J. Lapian,  Universitas Sam Ratulangi,  Indonesia

  Altje L. Tumbel,  Universitas Sam Ratulangi,  Indonesia

  Frederik G. Worang,  Universitas Sam Ratulangi,  Indonesia

  Imelda W. J. Ogi,  Universitas Sam Ratulangi,  Indonesia

  Abstrak dilihat : 759 times | Unduhan: 403 times | DOI : https://doi.org/10.19166/imj.v3i1.7007
  

• PENGARUH SERVICE QUALITY, PERCEIVED VALUE, CUSTOMER SATISFACTION TERHADAP POST-PURCHASE INTENTION PADA APPLE DI INDONESIA [THE EFFECT OF SERVICE QUALITY, PERCEIVED VALUE, CUSTOMER SATISFACTION ON POST-PURCHASE INTENTION FOR APPLE IN INDONESIA]

  Reynaldi Reynaldi, Dewi Wuisan

  50-66

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  Reynaldi Reynaldi,  Universitas Pelita Harapan,  Indonesia

  Dewi Wuisan,  Universitas Pelita Harapan,  Indonesia

  Abstrak dilihat : 1558 times | Unduhan: 906 times | DOI : https://doi.org/10.19166/imj.v3i1.7020