Vol. 3, No. 1, April 2023

Articles

• PENGARUH ELECTRONIC WORD OF MOUTH (eWOM), PERCEIVED ENJOYMENT, DAN SUBJECTIVE NORM TERHADAP PURCHASE INTENTION JASA SUBSCRIPTION VIDEO ON DEMAND (SVoD) NETFLIX DENGAN VARIABEL PERCEIVED USEFULNESS SEBAGAI VARIABEL MEDIASI (SURVEI PADA GENERASI Z DI DAERAH ISTIMEWA YOGYAKARTA) [THE EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM), PERCEIVED ENJOYMENT, AND SUBJECTIVE NORM ON PURCHASE INTENTION IN SUBSCRIPTION VIDEO ON DEMAND (SVoD) SERVICE NETFLIX WITH PERCEIVED USEFULNESS AS MEDIATING VARIABLE (SURVEY OF GENERATION Z IN DAERAH ISTIMEWA YOGYAKARTA)]

  Taqiyya Salmanajah Kusumawati, Agung Satmoko

  1-16

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• THE EFFECT OF PRODUCT AND SERVICE QUALITY ON CUSTOMER LOYALTY FORE COFFEE JABODETABEK

  Anna Salsabila, Annisa Syafa Andira, Devana Dimmy Ramadhanty, Vania Olivia

  17-20

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• THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY, CUSTOMER SATISFACTION ON CUSTOMER LOYALTY

  Lucinda Gratia Ambarita, Permata Ratu Sekarningsih, Yulimah Hening Swastika Lestari

  21-33

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• OPERATIONALIZATION OF MARKETING CAPABILITIES IN THE CONTEXT OF ANALYTICS TECHNOLOGY ADOPTION

  Daniel Peterson Silaban, Stanss L. H. V. J. Lapian, Altje L. Tumbel, Frederik G. Worang, Imelda W. J. Ogi

  34-49

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• PENGARUH SERVICE QUALITY, PERCEIVED VALUE, CUSTOMER SATISFACTION TERHADAP POST-PURCHASE INTENTION PADA APPLE DI INDONESIA [THE EFFECT OF SERVICE QUALITY, PERCEIVED VALUE, CUSTOMER SATISFACTION ON POST-PURCHASE INTENTION FOR APPLE IN INDONESIA]

  Reynaldi Reynaldi, Dewi Wuisan

  50-66

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