Vol. 3, No. 1, April 2023

Articles

• PENGARUH ELECTRONIC WORD OF MOUTH (eWOM), PERCEIVED ENJOYMENT, DAN SUBJECTIVE NORM TERHADAP PURCHASE INTENTION JASA SUBSCRIPTION VIDEO ON DEMAND (SVoD) NETFLIX DENGAN VARIABEL PERCEIVED USEFULNESS SEBAGAI VARIABEL MEDIASI (SURVEI PADA GENERASI Z DI DAERAH ISTIMEWA YOGYAKARTA) [THE EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM), PERCEIVED ENJOYMENT, AND SUBJECTIVE NORM ON PURCHASE INTENTION IN SUBSCRIPTION VIDEO ON DEMAND (SVoD) SERVICE NETFLIX WITH PERCEIVED USEFULNESS AS MEDIATING VARIABLE (SURVEY OF GENERATION Z IN DAERAH ISTIMEWA YOGYAKARTA)]

  Taqiyya Salmanajah Kusumawati,  Universitas Pembangunan Nasional "Veteran" Yogyakarta,  Indonesia

  Agung Satmoko,  Universitas Pembangunan Nasional "Veteran" Yogyakarta,  Indonesia

  1-16

  DOI : https://doi.org/10.19166/imj.v3i1.6754
  

  • PDF  Views: 869 times |  Download : 430 times

• THE EFFECT OF PRODUCT AND SERVICE QUALITY ON CUSTOMER LOYALTY FORE COFFEE JABODETABEK

  Anna Salsabila,  Universitas Pelita Harapan,  Indonesia

  Annisa Syafa Andira,  Universitas Pelita Harapan,  Indonesia

  Devana Dimmy Ramadhanty,  Universitas Pelita Harapan,  Indonesia

  Vania Olivia,  Universitas Pelita Harapan,  Indonesia

  17-20

  DOI : https://doi.org/10.19166/imj.v3i1.6853
  

  • PDF  Views: 396 times |  Download : 236 times

• THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY, CUSTOMER SATISFACTION ON CUSTOMER LOYALTY

  Lucinda Gratia Ambarita,  Universitas Pelita Harapan,  Indonesia

  Permata Ratu Sekarningsih,  Universitas Pelita Harapan,  Indonesia

  Yulimah Hening Swastika Lestari,  Universitas Pelita Harapan,  Indonesia

  21-33

  DOI : https://doi.org/10.19166/imj.v3i1.6854
  

  • PDF  Views: 612 times |  Download : 319 times

• OPERATIONALIZATION OF MARKETING CAPABILITIES IN THE CONTEXT OF ANALYTICS TECHNOLOGY ADOPTION

  Daniel Peterson Silaban,  Universitas Sam Ratulangi,  Indonesia

  Stanss L. H. V. J. Lapian,  Universitas Sam Ratulangi,  Indonesia

  Altje L. Tumbel,  Universitas Sam Ratulangi,  Indonesia

  Frederik G. Worang,  Universitas Sam Ratulangi,  Indonesia

  Imelda W. J. Ogi,  Universitas Sam Ratulangi,  Indonesia

  34-49

  DOI : https://doi.org/10.19166/imj.v3i1.7007
  

  • PDF  Views: 400 times |  Download : 179 times

• PENGARUH SERVICE QUALITY, PERCEIVED VALUE, CUSTOMER SATISFACTION TERHADAP POST-PURCHASE INTENTION PADA APPLE DI INDONESIA [THE EFFECT OF SERVICE QUALITY, PERCEIVED VALUE, CUSTOMER SATISFACTION ON POST-PURCHASE INTENTION FOR APPLE IN INDONESIA]

  Reynaldi Reynaldi,  Universitas Pelita Harapan,  Indonesia

  Dewi Wuisan,  Universitas Pelita Harapan,  Indonesia

  50-66

  DOI : https://doi.org/10.19166/imj.v3i1.7020
  

  • PDF  Views: 778 times |  Download : 413 times