THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY, CUSTOMER SATISFACTION ON CUSTOMER LOYALTY

Penulis

  • Lucinda Gratia Ambarita Universitas Pelita Harapan
  • Permata Ratu Sekarningsih Universitas Pelita Harapan
  • Yulimah Hening Swastika Lestari Universitas Pelita Harapan

DOI:

https://doi.org/10.19166/imj.v3i1.6854

Kata Kunci:

product quality, customer satisfaction, consumer loyalty

Abstrak

The purpose of this study was to determine the effect of porduct quality, service, and custumer satisfaction on consumer loyalty. The method used is descriptive quantitative method. Data obtained by distributing questionnaires to the general public with 87 samples. The result showed taht product quality had no effect on consumer loyalty, service quality had a significant positive effect on consumer loyalty of the F test show that all the independent variables in this study simultaneously affect consumer loyalty by 84.4%.

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Unduhan

Diterbitkan

2023-07-10

Terbitan

Vol. 3, No. 1, April 2023

Bagian

Articles

Lisensi

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